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Sevilla FC showcases its technological muscle at the ‘Football Forum’ in Budapest

Budapest is not only the capital of Hungary but during this week it is also the capital of European football with the celebration of the UEFA Europa League final between Sevilla FC and AS Roma. The Club is present in the city of the Danube not only for its sporting merits, but also for being a reference in technological development in football. Not in vain, it was invited prior to the semi-finals for the ‘Football Forum Hungary 2023’, which was held at the Groupama Arena in Budapest on Tuesday and which dealt with all the current issues in professional football, serving as a meeting point for the exchange of information and knowledge.

Sevilla FC’s presence at the congress was by no means testimonial, but rather played a leading role with two presentations given by Juan Esteban Gómez Llamas, head of digitalisation in the Football R&D&I Department. In the first of these, he explained the Club’s commitment to innovation through its Innovation Center. Specifically, he focused on the use of data for player recruitment and talent development, with tools such as ‘AiFootball’, developed exclusively by Sevilla FC.

In addition, Juan Esteban Gómez participated in a second presentation, together with the delegate and head of business development of LaLiga in Hungary, Jesús Pizarro Bravo, focused on technological development in general. An aspect in which Sevilla FC has been an international reference for several years now. In addition to delving into the origin of this strategic commitment of the Entity, the presentation showed as an example the creation of ‘Transfer Tracker’. A tool devised by Sevilla FC, aimed at optimising economic income from training rights (FIFA’s solidarity mechanism) and which has been marketed internationally through LaLiga Tech. An unprecedented milestone at club level.

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Technological Boost for Sevilla FC’s Women’s Academy

The LaLiga Impulse Plan has been a significant advancement for Spanish football clubs in terms of innovation, allowing them to materialize many of their future projects. In the case of Sevilla FC, talking about innovation is discussing one of the pillars of its strategic plan for the coming years. Technological development is a major commitment that is positioning the club at the forefront of European football. This is a path that all areas of the organization are taking, with a particular emphasis on the sports sector, where women’s football plays a significant role in present and future plans.

In this sense, the arrival of the Impulse Plan and CVC funds has facilitated the implementation of technological systems throughout the structure of Sevilla FC’s women’s academy. ‘Our commitment to women’s football is not something new, but this contribution pushes us to grow more in terms of human resources and facilities,’ explains Ramón Rodríguez Verdejo, Monchi, the club’s Sporting Director. ‘The R&D department presented this project to us, and we understood that it was an opportunity to streamline and reduce the time it takes for a player to reach and adapt to the first team,’ emphasizes Amparo Gutiérrez, Director of Women’s Football at the club.

The advent of data and its multiple analyses on a large and small scale has revolutionized the world of football. Sevilla FC realized several years ago that a path of differentiation from competitors was opening up. Through its R&D department, the club developed a strategy to stay ahead of rivals. Now, all these advances are reaching the women’s football division of the organization. ‘There were things to improve, and we want to address them with the women’s performance department, using data to enhance the women’s teams and align their resources with those of men’s football,’ analyzes Monchi.

his project launched by Sevilla FC for its women’s academy will represent a qualitative leap in the physical preparation and training methods of the Sevilla female youth players. ‘All the knowledge we have acquired over the years in the R&D department, we want to make it available to the women’s academy and adapt it to their particularities,’ argues José María Cruz Gallardo, head of that department. Currently, the cadet, youth, and senior teams conduct two sessions per week, meticulously collecting data on speed, endurance, strength, and other parameters for subsequent analysis.

The technological infrastructure that Sevilla FC has acquired in recent years enables the implementation of such an ambitious project. ‘The provision of all the technological equipment we have is a means to achieve performance improvements through the analysis of data obtained with non-invasive methods,’ explains Cruz Gallardo. He recalls a reflection on which Sevilla FC bases its commitment to technological innovation: ‘What is not measured cannot be improved, and what is not improved eventually degrades.

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The Sports Data Forum returns to the Ramón Sánchez-Pizjuán

The Sports Data Forum returns once again. Sport Data Campus, the Catholic University of San Antonio in Murcia, and Sevilla FC, through its Innovation Center, have been working for months on the organization of this third edition, with the collaboration of Big Data International Campus, Football Data International Forum, and Eniit Innova IT Business School, and the main sponsorship of Hudl. As in previous years, the format will be hybrid, alternating between on-site and remote sessions, although the entire event will be fully streamed. The kickoff will take place at the Ramón Sánchez-Pizjuán Stadium on March 24th with an on-site session featuring the welcome keynote by Víctor Orta, sporting director of Leeds United. Following this, various presentations and roundtable discussions will cover topics such as professional game analysis and the latest trends in Big Data and Artificial Intelligence applied to football. The day will conclude with a closing keynote session by Ramón Rodríguez Verdejo, sporting director of Sevilla FC.

The event will continue over different days and weeks until its definitive conclusion on June 19th. During this time, various themes will be explored, including Big Data and Sports Management, AI applied to Sports, Digital Transformation and Innovation in Football Clubs, Data Ecosystem in Women’s Football, Big Data and Basketball, Big Data and Handball, Technological Entrepreneurship in the Sports Industry, and Professional Elite Analysts. Sessions in English and Portuguese are included, as well as a day dedicated to students. In all these sessions, club professionals will take the lead and share their experiences and knowledge with the students. For more information and registrations, you can visit this link. The club will soon provide information on accessing invitations through its Innovation Center LinkedIn page.

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Club professionals publish study on the effects of strength training

Researchers Juan José González Badillo, Juan Ribas Serna and David Rodríguez Rosell, members of Sevilla FC’s R+D+i Department together with Luis Sánchez Medina, have published a study which clarifies various concepts, theories and principles relating to the objectives, organisation, methodology and evaluation of the effects of strength training, following a detailed and rigorous examination of the existing literature and the results of research carried out by the authors themselves.

The general purpose of this work is to expose, analyse and constructively debate the anomalies present in the current methodology of strength training. Specifically, it deals with the inappropriate and confusing use of terminology, the need to clarify the objectives of strength training, the concept of maximal strength itself, the control and monitoring of the dosage of strength exercises, the existing programming models and the evaluation of the effects of training. The new paradigm involves precise control of the training load, the effort involved for the athlete and the effect of the training. All of this is based on the control of the speed of repetitions during training, which provides the necessary information to know the real loads that induce specific effects in each athlete.

González Badillo, Ribas Serna and Rodríguez Rosell are researchers of recognised prestige and trajectory who are currently integrated in the Department of Research, Development and Innovation of Sevilla FC developing their work in the specialities of Medicine and Sports Sciences.