Author: Innovation Center

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Closing Ceremony of the Master’s Programs in Big Data and Innovation

This week marked the closing of new graduating classes from two master’s programs sponsored and co-organized by the Sevilla FC Innovation Center: the Master in Big Data Applied to Scouting and the Master in Innovation and Technology in Sports Entities. The Ramón Sánchez-Pizjuán Stadium hosted in-person sessions for both courses, as well as a heartfelt ceremony during which the club’s innovation center, together with Sports Data Campus, presented the official diplomas to the students.

José María Cruz Gallardo, Head of R&D in Football at Sevilla FC; David Sáez, CEO of Sports Data Campus; and Miguel Ángel del Barrio, Director of Programs at the same institution, led the final talks in the stadium’s Glasgow Room. These sessions featured contributions from Sevilla FC staff, among others, under the watchful eye of the club’s new Director of Football, Antonio Cordón. The official closing ceremony then took place in the stadium’s VIP area.

The Master in Big Data Applied to Football Scouting has now completed its eighth edition. This long-standing program, co-sponsored by Sports Data Campus, Sevilla FC, and the Catholic University of Murcia (UCAM), has firmly established itself as one of the top courses for becoming an expert in identifying and analyzing football talent. Enrollment is already open for the ninth edition, which will begin this coming November.

More recent is the Master in Innovation and Technology in Sports Entities, which has been well received in its first two editions. Students have been trained in two of the key drivers of transformation in sports organizations: optimizing operations and creating new ways to engage fans and anticipate new revenue opportunities. All of this has been made possible through essential training in tools such as data analytics, artificial intelligence, and automation.

Registration for the upcoming editions is available at this link.

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Hispania FF of Puerto Rico visits the Players Academy Program

Hispania FF of Puerto Rico Visits the Players Academy Program at Sevilla FC Innovation Center

In recent days, the Players Academy program at the Sevilla FC Innovation Center welcomed a special visit from the players of Hispania FF of Puerto Rico. The club’s delegation, composed of more than 60 players of various age groups and four coaches, was divided into four categories to take full advantage of the development and training offered by Sevilla FC’s player enhancement program.

As part of their experience, the players took part in training sessions at the club’s sports city, following the official Sevilla FC methodology. Their stay also included a friendly match against Sevilla FC’s Infantil A side, coached by Álex Martín.

In addition, the visiting group had the opportunity to explore the club’s top-tier facilities, including a full tour of the iconic Ramón Sánchez-Pizjuán Stadium.

The group also attended educational sessions delivered by various Sevilla FC professionals, covering topics such as international sports projects and sports psychology.

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Closing Ceremony of the First Graduating Class of the Intermediate Vocational Training Program in Football Coaching

The José Antonio Sánchez-Araujo Press Room, located at the Ramón Sánchez-Pizjuán Stadium, hosted the closing ceremony and diploma presentation for the first graduating class of the Intermediate Level Football Coaching Course, organized by the Sevilla FC Innovation Center. This educational initiative has enabled the 25 students who successfully completed the program to acquire the knowledge and skills necessary to begin teaching football, as well as to promote and encourage the sport among young people and in educational settings.

The ceremony was attended by prominent representatives of the club, including Jesús Galván, current coach of Sevilla Atlético, and Luci Martín, a member of Joaquín Caparrós’ coaching staff. Both took part in the event to show their support for the new coaches and to emphasize the importance of education in professional development within the world of football.

In addition to this intermediate-level course, the Sevilla FC Innovation Center also offers the Advanced Level Football Coaching Certification. This qualification represents the highest level a coach can achieve within both the Spanish and European educational and federative systems. Upon completion of this advanced program, students earn the official credentials required to coach at all levels of Spanish football, from grassroots to professional teams, and even to be part of the coaching staff for regional or national teams.

Both training programs are offered in collaboration with CESUR, the most prestigious vocational training center in Andalusia, known for the quality of its education and its strong ties to the professional sports sector. This partnership ensures a comprehensive and up-to-date training experience, designed to prepare future coaches for the challenges of modern football.

Enrollment for the upcoming 2025–2026 course opened this past Monday. For more information, visit this link.

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9th Edition of the Master’s in Big Data Applied to Football Scouting

Once again, it’s time to open the enrollment period for the “Master’s in Big Data Applied to Football Scouting.”
Now in its ninth edition, this program is aimed primarily at professionals and football enthusiasts seeking to specialize in the area of scouting: coaches, analysts, scouts, fitness coaches, or sports managers.

Co-organized by the Sevilla FC Innovation Center, Sports Data Campus, and the Catholic University of Murcia (UCAM), this program has already trained over 2,600 students in its four-year history. The master’s is also ideal for those who want to take their first steps into the world of scouting and build a professional career in football.

This is a unique opportunity to access professional football, improve career prospects in a constantly evolving industry, and become an expert in talent identification and analysis.
Interested individuals can find more details at this link.

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Enrollment now open for the Intermediate and Advanced Level Football (Soccer) Coaching Programs

Sevilla FC Innovation Center Opens Enrollment for Official Vocational Training Programs in Football Coaching

The Sevilla FC Innovation Center has opened the enrollment period for its official Intermediate and Advanced Level Vocational Training Programs in Football Coaching. These programs qualify graduates to work as football coaches throughout Spain and also provide access to certain university degree programs.

The training offer includes three distinct levels of Football Coaching certification. The first level qualifies the holder with the necessary skills to introduce players to football and to promote the sport.

Level 2 certifies that the holder has the necessary competencies to plan and deliver football coaching sessions focused on improving athletes’ technical and tactical performance. To enroll in Level 2, students must already hold a Level 1 certificate—either in football or futsal.

Finally, Level 3 qualifies the holder to plan and lead training for football teams and athletes, manage their participation in mid- to high-level competitions, and run football academies.

Upon completion of the advanced level, students will receive the highest coaching qualification available in Spain. This allows them to apply for an official coaching license, enabling them to coach in all levels of Spanish football, including regional and national teams. Enrollment can be completed through the following link.

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Participation of Sevilla FC’s Medical Services Department in a prestigious sports medicine congress

The Riyadh Air Metropolitano Stadium in Madrid recently hosted over 2,000 attendees for the Isokinetic Conference 2025, a prestigious sports medicine congress that brought together numerous representatives from football clubs around the world, including Sevilla FC.

Among the more than 250 medical professionals in attendance, Sevilla FC was represented by Javier González Alcántara, a specialist from the club’s Youth Academy Medical Services. He presented one of the standout cases of the entire conference, featured in the panel “Integrating neurocognitive testing in a female soccer player after ACL injury.”

The presentation was the result of collaborative work by Matías Morán Bravo, Rafael Castaño Torres, Javier Orellana Montini, Julia Gutiérrez Rabadán, Ernesto Chao García, Macarena Prados Salinas, and Manuel Sanz Barrera.

The congress was organized by the Isokinetic Medical Group in collaboration with FIFA.

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Sevilla FC welcomes the students of the Football Coaching and Management Master’s program from Universidad Europea

Sevilla FC recently welcomed students from Universidad Europea, specifically from the Master’s program in Football Coaching and Management. This program, taught in English, delves into Spanish training methodology as applied to professional football.

The students visited the Ramón Sánchez-Pizjuán Stadium and took part in an immersive experience focused on Sevilla FC’s youth academy methodology. The visit included educational talks and observation sessions in key areas such as scouting, analysis, and coaching methodology. They also had the opportunity to meet Sevilla FC’s sporting director, Victor Orta, who encouraged them to continue their education and gain insights into other football markets.

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The Sevilla FC Business Academy welcomed students from the University of San Francisco de Quito

The Sevilla FC Innovation Center’s Business Academy program continues its activity and recently welcomed a group of students and faculty from the Universidad Católica de San Francisco de Quito (Ecuador). For the second consecutive year, students from the university chose Sevilla FC to enhance their education, attending training sessions led by professionals from key business areas of the club, such as Sponsorships, Marketing, Communications, and Digital.

The training took place at the Jesús Navas Stadium, located within the José Ramón Cisneros Palacios Training Complex, which the group toured to gain in-depth knowledge of its facilities. They also visited the Ramón Sánchez-Pizjuán Stadium, where they enjoyed a Stadium Tour and attended the match against Las Palmas to experience firsthand how the club operates on a match day.

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Sevilla FC showcases its commitment to artificial intelligence at IBM Think 2025

Sevilla Fútbol Club has once again demonstrated its strong commitment to technological innovation by participating, for the second consecutive year, in the prestigious IBM Think 2025 event, held in Boston, USA. In this edition, the Andalusian club focused its presentation on the strategic use of generative Artificial Intelligence, highlighting the implementation of Meta’s Llama model in tools developed by its sports department.

During a panel discussion centered on real-world applications of generative AI across various industries, Elías Zamora, Sevilla FC’s Chief Technology Officer (CTO), shared the stage with Ricardo López Barquilla, Vice President of AI at Meta, and Ritika Gunnar, General Manager of Data and AI at IBM. The conversation explored how the Llama model is transforming key processes in multiple sectors, particularly in the field of elite sports.

Zamora presented the case of Scout Advisor, a tool developed by the club that incorporates the Llama model to significantly enhance the efficiency of queries within its scouting report database. Thanks to this integration, the club’s scouting department can access critical player information more quickly and accurately, thus improving decision-making in recruitment and strategic planning.

In addition to its participation in the forum, Sevilla FC used its time in Boston to strengthen ties with other organizations that are part of the AI Alliance—an international coalition of tech companies and academic institutions promoting the open, ethical, and responsible development of artificial intelligence. Sevilla FC joined this alliance in March 2025, becoming one of the first sports clubs to do so.

With its presence at IBM Think 2025, Sevilla FC not only reinforces its position as a leader in applying advanced technology to sports, but also solidifies its role in the global AI ecosystem, aligning its innovation strategy with some of the world’s leading tech pioneers.

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Sevilla FC takes part in the WORLD FOOTBALL SUMMIT in Rabat

Sevilla Fútbol Club continues to demonstrate its commitment to its internationalization strategy and was present at the World Football Summit Africa 2025, held in Rabat, Morocco, on April 9th and 10th.

The club’s Head of International Sports Projects, José Collado, took part in one of the conference panels focused on the differences and similarities between European and African clubs. During the session, he was able to share key elements of the club’s internationalization plan and the strong results achieved in this process, particularly in the Middle East and Africa, with Morocco being one of the key countries in this growing development. He also highlighted cooperation agreements with the NPFL of Nigeria and the Future Falcons project in Saudi Arabia.

Furthermore, Sevilla FC’s participation in the WFS in Rabat reinforces the club’s commitment to knowledge exchange and global collaboration within the football industry, strengthening institutional relationships and gaining first-hand insights into the new realities and opportunities emerging across the global football landscape.

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Sevilla FC launches our Fitness Academy Program

Sevilla Fútbol Club continues to strengthen its educational programs through its Innovation Center and has officially launched its Fitness Academy program with the visit of a group of fitness coaches from the Polish Football Federation.

The PZPN group experienced an immersive journey, where they learned both the theoretical and practical aspects of the club’s physical preparation methodology, guided by various coaches and specialists from within the organization. They also had the opportunity to see the diagnostic center in action, understand the training methodology firsthand, and attend a youth friendly match between Sevilla FC’s Cadete A and Austria Vienna.

“The experience we’ve had over the last three days has been truly fantastic. We’ve discovered a very open club. Everyone here has a lot of knowledge, but they are also very willing to share it and their experiences with us. So yes, we’ve had a great time. The facilities are incredible. There are many fields, multiple gyms, lots of equipment and gear that we’ve been fortunate to access and use. The methodology is interesting. But yes, it’s really fascinating to see a solid methodology across all teams and a very well-defined playing model,” said Naomi Datson, a UEFA coach who accompanied the PZPN group during these training sessions.

For his part, Łukasz Radziminski, coordinator of the PZPN’s fitness coach course, also spoke highly of the visit to Sevilla FC, especially praising the human quality of the club’s professionals: “These days have given us so much—so much knowledge, so much practical insight—and we’ve had the opportunity to meet the great Sevilla FC family. We’ve met many excellent coaches. We’ve seen many impressive facilities. The methodology is truly outstanding. But I think the most important thing in the club, what gives us a complete picture of Sevilla FC, is its people. And the people at Sevilla FC are truly amazing. These individuals have made this club a top-tier, elite team.”

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El Sevilla FC inaugura su programa Fitness Academy

El Sevilla Fútbol Club sigue reforzando sus programas de formación impulsados por su Innovation Center y ha inaugurado su programa Fitness Academy con la visita de un grupo de profesionales de la preparación física de la Federación de Fútbol de Polonia. 

El grupo de preparadores físicos de la PZPN vivió una experiencia inmersiva en la que conocieron de forma teórica y práctica la metodología de preparación física del club de la mano de distintos técnicos y expertos en esta materia de la entidad. Asimismo, pudieron conocer de primera mano el funcionamiento del centro de diagnóstico, la metodología de entrenamientos y también presenciaron un amistoso de cantera entre el Cadete A del Sevilla FC y el Austria de Viena. 

“La experiencia que hemos tenido en los últimos tres días ha sido realmente fantástica. Hemos descubierto un club muy abierto. Todos tienen mucho conocimiento, pero también están muy dispuestos a compartir ese conocimiento y sus experiencias con nosotros. Así que sí, lo hemos pasado genial. Las instalaciones son increíbles. Hay muchos campos, múltiples gimnasios, mucho material y equipamiento al que hemos tenido la suerte de acceder y de poder utilizarlo. La metodología es interesante. Pero sí, realmente interesante ver una metodología sólida en todos los equipos y un modelo de juego muy bien definido”, valoró Naomi Datson, técnico de la UEFA, que acompañó al grupo de la PZPN en estas jornadas formativas. 

Por su parte, Łukasz Radziminski, coordinador del curso de preparadores físicos de la PZPN, también valoró positivamente la visita al Sevilla FC y, especialmente, la calidad humana de los profesionales de la entidad: “Estos días nos han dado mucho, mucho conocimiento, mucho conocimiento práctico y hemos tenido la oportunidad de conocer a la gran familia del Sevilla Fútbol Club. Hemos conocido a muchos grandes entrenadores. Hemos visto muchas instalaciones impresionantes. La metodología es realmente impresionante. Pero creo que lo más importante en el club, lo que nos da una visión completa del club, son sus personas. Y la gente del Sevilla Fútbol Club es realmente increíble. Y estas personas han hecho de este club un equipo de élite, de primer nivel”.