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Learning by Experiencing: How Sevilla FC’s Education Comes to Life on the Pitch

The match between KS Cracovia and Sevilla FC, held as part of the Polish club’s 120th anniversary celebrations, was much more than a pre-season friendly. Beyond the ninety minutes on the pitch, it symbolised a relationship that has been built over the years through education, knowledge sharing, and the development of football professionals.

One of the best examples of this connection can be found in Przemysław Antoniak and Konrad Wieczorek, strength and conditioning coaches of KS Cracovia’s first team, who took part in the UEFA Fitness B courses organised by the Polish Football Association (PZPN) in collaboration with the Sevilla FC Innovation Center.

Through this programme, both professionals gained first-hand insight into Sevilla FC’s strength and conditioning methodology, worked alongside the club’s specialists, and explored the latest trends in training, planning, and high-performance football. Combining theoretical knowledge with practical application, the programme offered an immersive learning experience rooted in the day-to-day reality of professional football and the expertise developed within Sevilla FC’s sporting structure.

Today, both coaches are part of KS Cracovia’s first-team technical staff, one of the most historic clubs in Polish football. Their presence on the bench during this match illustrates the impact that education can have when it goes beyond the classroom, becoming a powerful tool for the growth of professionals, clubs, and football federations.

This is precisely the purpose behind the Sevilla FC Innovation Center’s international education programmes: to share knowledge, build long-lasting partnerships, and contribute to the development of football by educating coaches, strength and conditioning professionals, performance analysts, sporting directors, and other professionals across the industry.

Over the past few years, Sevilla FC has established an international network of educational partnerships with football federations, clubs, and sporting organisations across different countries. Each programme is tailored to the specific needs of its partners while sharing a methodology built on the experience of one of Europe’s leading professional football clubs.

The match in Kraków is a clear example of how these partnerships create a tangible impact. What began as a collaborative educational initiative between Sevilla FC and the Polish Football Association is now reflected on the pitch, strengthening the relationship between both organisations and demonstrating that knowledge is one of the most valuable drivers of football’s continued evolution.

Education Driving the Development of Football

Learning by Experiencing is the philosophy that underpins our international education programmes. If your federation, league, or club is looking to provide its professionals with an immersive learning experience inside the Sevilla FC environment, contact the Sevilla FC Innovation Center at [email protected] and discover how we can design a tailor-made programme for your organisation.

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Sevilla FC Innovation Center brings its data and analysis methodology to South Korea

Sevilla FC keeps exporting knowledge. Through the Sevilla FC Innovation Center, a club delegation travelled to South Korea to deliver the ‘K-League Academy: Data & Analysis’, a series of training sessions held at the headquarters of the Korea Football Association and aimed at coaches from K-League 1 and 2, as well as instructors from the federation’s coaching courses.

Over several sessions, Daniel del Valle, Jesús Olivera and Luis Muñoz explained how we work at Sevilla FC: performance analysis and opposition analysis, big data and scouting. A model of our own, built over many years, that today draws interest from leagues all over the world. The response was outstanding, with massive attendance from Korean coaches and the door left open for this training programme to continue in the seasons ahead.

Much more than a training course

The visit was also an opportunity to deepen our understanding of Korean football. Our delegation held working meetings with sporting directors and analysis departments from several K-League clubs, attended both professional and youth matches, and shared methodology with professionals from across the country’s football ecosystem. A genuine two-way exchange: we teach, but we also learn.

A growing relationship

This trip is no isolated event. It is the latest chapter in a relationship Sevilla FC has been building with Korean football for years. Our connection with South Korea goes back a long way. In July 2022, our first team chose the country for its pre-season tour, including a friendly against Tottenham Hotspur in Suwon that sold out all 44,000 tickets in a matter of minutes. That tour revealed the Korean public’s passion for Sevilla FC. Four years on, that first visit has grown into a stable relationship that now brings not only our football to Korea, but also our knowledge, through a range of initiatives:

In December 2023, more than 25 KFA coaches spent a week training at our facilities as part of the SFC Coaches Academy, experiencing our working methodology and technological development first-hand. In 2025, we sealed an international strategic alliance with Gangwon FC, a club seeking a qualitative leap by drawing on the experience and knowledge accumulated by Sevilla FC, and whose staff have already taken part in our Business Academy programme. In October 2025, we welcomed the general managers of the K-League clubs to Seville, where they learned about our working processes in youth development, fan engagement and international communications.

Training, consultancy and partnerships. Three channels through which Sevilla FC’s knowledge travels to South Korea and returns as new opportunities for the club. Because at Sevilla FC, we believe that innovating also means sharing what we know how to do.

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