Category: academic chair

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The Business Academy Program welcomes a delegation of clubs from Sweden

The Sevilla FC Innovation Center continues to demonstrate its commitment to education in the football industry. During the first week of December, two Swedish clubs, Mjällby AIF and IK Sirius Fotboll, took part in a training session as part of the Business Academy program.

The communications managers from both clubs visited the José Ramón Cisneros Palacios Training Center, where they gained firsthand insight into the workings of Sevilla FC’s various business areas and the daily operations of its communications department. Their experience included observing external media interactions during training sessions and press conferences, as well as attending a press briefing by coach Xavier García Pimienta ahead of the match against Club Atlético Osasuna.

Participants in this Business Academy training expressed high satisfaction with the knowledge they gained about the club’s operations and took note of various methodologies to consider implementing in their own organizations.

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The Sevilla FC Innovation Center conducted a training session with a group of coaches from China

The Coaches Academy program organized by the Sevilla FC Innovation Center recently welcomed a group of coaches from China, in collaboration with LALIGA and the country’s Ministry of Education. The visit aimed to provide training sessions and offer firsthand insight into the club’s sporting methodology across all its areas.

During their stay, the participants took part in a specially designed program that explored innovative training methodologies, technical and tactical analysis, and comprehensive team management, with a particular focus on youth football development. The group had the opportunity to closely observe Sevilla FC’s working model, participating in club activities and witnessing training sessions, as well as internal analysis and organizational processes, firsthand.

“We had a very good experience here. We visited the training grounds, the various academy categories, the women’s team, and the first team. We learned many things, not only about managing the technical side of the club but also the business aspects. What we enjoyed most was watching training sessions of players of different ages on the field,” explained the delegation leader, Wang Chao.

As part of the training, the coaches highly appreciated the opportunity to learn about Sevilla FC’s methodology and the meticulous attention to detail that facilitates the daily lives of players, both at the professional and developmental stages.

“For coaches and players, it is very important to understand how this sport works. Football is an interactive sport both on and off the field, which makes it the most popular sport in the world. It’s not just about training; it’s about paying attention to details, methodology, and planning. This inspires us to focus on everything from the smallest details to the bigger picture,” reflected Chao.

Participation in this program reaffirms Sevilla FC’s commitment to establishing itself as a global benchmark in sports education, fostering connections with different cultures, and promoting the exchange of knowledge to strengthen the development of football worldwide.

If you are interested in learning more about these types of programs, contact us through this link.

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The Swedish forward Sebastián Fineman makes his debut with Sevilla FC

Sevilla FC D, the club’s international team, has added a new signing with the arrival of Sebastian Fineman. The Swedish forward has already joined the team’s ranks and experienced his first training sessions under the guidance of Óscar Olomo and his coaching staff.

“I’m feeling great. I’m enjoying the city and the team. There are good teammates and coaches. We have good chemistry. So far, I’m really enjoying it. It’s much warmer here than in Sweden. You know, back there it’s snow and all that during winter, but I like warm weather, so it’s not a problem for me,” he shared about his first impressions at the club.

The player has already set himself the goal of learning Spanish for a smoother integration, although he appreciates the positive atmosphere with his teammates and the coaching staff led by Óscar Olomo: “It’s a big change, of course. I have to adapt and try to learn a bit of Spanish so I can communicate with my teammates. We try to communicate with gestures and simple words, so it’s going well.”

Fineman, who describes himself as “a good finisher and a strong player,” acknowledges that playing for Sevilla FC is a great opportunity: “Being part of this means a lot. It’s a big club, and it’s a great chance for me to show what I can do on the field, and I hope everything goes well.” Finally, he highlighted that Jesús Navas is a source of inspiration for him: “He’s a true club legend, he’s done so much and is the face of the club, and I enjoy watching him play.”

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The 24-25 season kicks off at the Antonio Puerta Football School



The Antonio Puerta Football School experienced one of its stellar events of the season yesterday, the inauguration ceremony for the new school year at the Ramón Sánchez-Pizjuán stadium. Hundreds of children gathered at Sevilla FC’s stadium to kick off a season filled with excitement, football, Sevillista values, and fun. The event was attended by Sevilla FC president José María del Nido Carrasco, players Juanlu, Agoumé, and Pedro Ortiz, as well as female players Esther Sullastres, Diana Gomes, and Pamela González. Numerous fun activities were organized for the students, along with a simple public presentation for the parents where the school’s operation was explained.

“We are entering the 16th year of the school that bears the name of our eternal number 16. A number that tells us very different things. As always, and above all, this school is the best possible tribute to our Antonio Puerta. At Sevilla FC, we remember him and keep him in our hearts every day, but I believe that through his name in this school, with his name on the lips of all these boys and girls, it is one of the most cherished things for Antonio, who I’m sure is watching you all with enthusiasm and pride. The second meaning of 16 is that these 16 years of this beautiful project mean it is more alive than ever, instilling wonderful values in our children: equality, fraternity, teamwork, education, and sport. You need to play sports and have fun, but also study and educate yourselves, because education will give you the freedom to choose,” the president told the students.

The event featured a mini football fair before and after the ceremony, with the main novelty being a magician’s performance, and as last year, a freestyle football show. Additionally, the children were able to tour the official bus of the first team. The final spots for enrollment in the 2024-25 school year are available through this link.

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The “Sevilla FC Goalkeeping Academy” is born, a new project under the auspices of the Innovation Center

The Sevilla FC Innovation Center continues to expand its training offer and has created a new project called ‘Sevilla FC Goalkeeping Academy’, an activity that will meet the need to provide technical, tactical, physical and psychological training to soccer goalkeepers. The training will be given by club technicians at the Ciudad Deportiva with the collaboration of the R+D+i Department, as well as other specific activities for coaches, players, business managers, medical staff and other soccer professionals.

This project was created as a technical-actification school for goalkeepers that will be based on the methodology that Sevilla FC uses in all its lower levels. It will be focused on categories from pre-benjamin to senior and will be open to individuals as well as clubs, schools and semi-professionals.

Through the ‘Sevilla FC Goalkeeping Academy’ the goalkeeper will be developed in all facets, both sporting (improving his performance and quality) and personal (improving his ability to concentrate and commitment to the club). In addition, the technical-tactical aspects of the goalkeeper will be worked on both individually and as part of a team, so that he can also develop in his collective facet, which is necessary to carry out his work within the group itself.

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“EcoFit Proteinlab” the winning business idea of the III Hackathon UPOemprende

The third edition of the competition, organized by the Vice-Rectorate of Institutional Relations and Foundations of Pablo de Olavide University, through the General Directorate of Employability and Entrepreneurship, and Andalucía Emprende, has involved 19 students, distributed across six multidisciplinary teams. Throughout the day, they worked to respond to the challenge posed by M2R Agrofarm, focusing on providing creative solutions based on the circular economy within the food sector.

‘EcoFit Proteinlab,’ a business idea based on producing meat from stem cells with high nutritional value, emerged as the winning concept. This initiative not only aims to offer a quality food product but also seeks to reduce production and distribution costs, decrease CO2 emissions associated with traditional livestock farming, and improve animal welfare.

The winning team had the privilege of being mentored by José Luis Fuentes from the CADE of Alcalá de Guadaira. The team comprised María Yórquez García, a bilingual student in Business Administration and Management; José Ramón Caballos Valle, a student of Biotechnology; and Miryam Amian Nuñez, a student of Finance and Accounting.

In addition to the mentors from Andalucía Emprende, who provided guidance and technical support throughout the day, participants also received assistance from expert ‘helpers.’ These ‘helpers’ came from collaborating entities such as Fusión Startups, the Innovation Center of Sevilla FC, and the UPO Entrepreneurship Club.

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Physical and Sports performance update seminar

his Thursday, a Physical and Sports Performance Update Seminar will be held at Pablo de Olavide University (UPO), organized by the Innovation Center of Sevilla FC. Within UPO itself, there is the Sevilla FC Chair: University, Business, and Sports, where this seminar is situated, aiming to delve into the role of scientists in sports sciences and the effect, dosing, and control of training.

The seminar will take place from 11:30 am to 1:30 pm in Building 11, Classroom 4, at UPO, and will feature David Rodríguez Rosell (Coordinator of Physical and Sports Performance at the R&D&I Area of Sevilla FC) and Carmen Serrano Cañadillas (PhD student in Sports Science).

Registration is completely free and can be done through this link.

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The III Blasco Garzón Awards were presented at Pablo de Olavide University

This Thursday, the award ceremony for the Blasco Garzón Awards, now in their third edition, was held in the press room of Pablo de Olavide University (UPO). These awards are part of the ‘Sevilla FC Chair: University, Business, and Sports’ established by the club at UPO. Through its Innovation Center, Sevilla FC recognizes the excellence of the best Bachelor’s and Master’s thesis presented by students enrolled at UPO, both in official programs and in continuing education. With this initiative, the club aims to promote study, initiate research, and transfer knowledge in various fields, in line with the primary objectives of its Innovation Center.

In this third edition, the winners were Pablo Quintana Sarti (Best Master’s Thesis in Business Category), Carmen Serrano Cañadillas (Best Master’s Thesis in Sports Category), Ana Marín Vázquez (Best Bachelor’s Thesis in Business Category), and María Cabello Fernández (Best Bachelor’s Thesis in Sports Category). Additionally, the Chair’s Council awarded an honorable mention to student Ane Fradua Ruiz de Azua.

Apart from Pablo Blanco, the event was attended by Laura López de la Cruz, Vice-Rector for Institutional Relations and Foundations, and Executive Vice-President of UPO Foundations, and Javier Gálvez González, Director of the Sevilla FC Chair. The Manuel Blasco Garzón Award pays tribute to the memory of the former president of Sevilla FC, under whose leadership the club achieved significant sporting success and notable social and institutional advancements. Not to forget, he was the one who welcomed a young man destined to write the best pages of the club’s history into his board: Ramón Sánchez-Pizjuán. Furthermore, Blasco Garzón was a ubiquitous figure in Seville’s social and cultural life of the time, serving, among other roles, as president of the Ateneo de Sevilla and promoting projects aimed at raising the cultural level in neighborhoods and contributing to citizens’ education, thereby aiding the fight against illiteracy.

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Winners of the III Blasco Garzón Awards Chosen

The ‘Sevilla FC Chair: University, Business, and Sports’ at Pablo de Olavide University (UPO) will mark a significant event on March 7th. This occasion will witness the presentation of the Blasco Garzón Awards, with the winners for the III edition already selected following the opening of the submission period on November 20th. Numerous submissions from various faculties have been received, and the jury’s decision can be accessed here.

Through its Innovation Center, Sevilla FC acknowledges the excellence of the best Bachelor’s and Master’s Final Projects presented by students enrolled at UPO, both in official degrees and continuing education. With this initiative, the club aims to promote study, initiation into research, and knowledge transfer in various fields of knowledge, fulfilling the primary objectives of its Innovation Center.

The award ceremony, scheduled for March 7th, will commence at 12:30 PM in the press room of Pablo de Olavide University.

The Manuel Blasco Garzón Award pays tribute to the memory of the former president of Sevilla FC, under whose tenure the entity achieved significant sporting successes and remarkable social and institutional advances. Additionally, he was instrumental in integrating a young man named to script the best pages in the club’s history: Ramón Sánchez-Pizjuán. Blasco Garzón was a prominent figure in the social and cultural life of Seville, serving, among other positions, as president of the Ateneo de Sevilla and promoting projects aimed at enhancing cultural levels in neighborhoods and contributing to citizen education, thus aiding in the fight against illiteracy.

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Pablo de Olavide University recognizes Sevilla FC on its 25th anniversary.

Pablo de Olavide University is celebrating its 25th anniversary, and throughout the 2022/23 academic year, it has been commemorating its first quarter-century of existence with a special program of activities. A calendar of actions that culminated on Tuesday at its headquarters with a recognition event for entities that have initiated and developed various projects of academic, social, cultural, and research nature. Among these entities is Sevilla FC, the only club in Spain that holds an entire Academic Chair at a public university, precisely at Pablo de Olavide University, named ‘University, Business, and Sports.’ Specifically, Sevilla FC was recognized in the ‘Culture and Sports’ category. Through these awards, UPO aims to highlight the work of entities and companies that promote the professional development of students and, therefore, contribute to the economic and cultural progress of society based on the synergy between businesses and the university.

The event, held at the UPO’s Auditorium, in front of the José Ramón Cisneros Palacios Sports City, featured the presence of José Castro, president of Sevilla FC. “It is a true honor to receive this recognition. We always say that we must be more than a football club, using our potential to contribute to making a better society. For several years, we have been driving the establishment of the Sevilla FC Chair to promote innovation, knowledge, and employability from within the university, because not fewer than ten students from UPO have already joined our club. I don’t want to forget the Manuel Blasco Garzón award, through which we promote university excellence, the ‘Never Give Up’ runners-up, the 20 training scholarships granted, and our participation in the economic and social council,” said the highest authority of Sevilla FC.

Likewise, Juan Esteban Gómez from the R&D&I department was also present. A department that has recently been featured in the ‘Tesis’ program on Canal Sur Televisión, where the work of Sevilla’s Innovation Center was showcased. This platform is used to promote research, dissemination, training, employability, and entrepreneurship activities, including collaborations with universities and, especially, this Sevilla Chair at Pablo de Olavide University.

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The Sevilla FC Chair participates in the awards of the 15th UpoEmprende Contest.

On the morning of Friday, June 23, the XV UpoEmprende Contest event took place at Pablo de Olavide University, as usual, with the collaboration of the Sevilla FC Academic Chair through its Innovation Center. In a space that promotes an entrepreneurial spirit and supports business ideas generated from the university environment, awards were presented after the presentation of the 20 finalist projects, out of a total of 63 projects submitted and 214 participants.

As for the Honorable Mentions, courtesy of the Sevilla FC Academic Chair: University, Business, and Sports, in this edition of the UPOemprende Contest, two ‘Never Give Up’ awards have been granted, each with an economic prize of 400 euros. These Honorable Mentions have been awarded to the Impulsa project, a company responsible for creating virtual reality applications to enhance executive functions and improve the prefrontal lobe, and to 4EyesArenal, a digital platform for educational institutions that enables students, teachers, and administrative staff to efficiently record and resolve incidents in the school’s facilities and workshops.