Author: Innovation Center

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Sevilla FC launches NFC season tickets

Sevilla FC, together with LaLiga, has implemented NFC (Near Field Communication) technology in the season tickets for the 2024/25 season. The club, which has already made the season ticket available to subscribers in digital format via a QR code, will now also have a wireless season ticket (NFC), allowing fans to enter the Ramón Sánchez-Pizjuán much more fluidly. Thus, by simply bringing the electronic device close to the wireless scanner located at the turnstiles, season ticket holders will be able to enter the Sevilla stadium more easily. All of this is part of a continuous improvement of the club’s services to help spectators.

NFC passes will be available on both iOS devices (the Wallet app on your iPhone or Apple Watch) and Android (the Google Wallet app on your Android phone or Smartwatch). The digital ID cards will also continue to work with the usual QR code on those electronic devices where NFC is not available. It should also be noted that the physical, NFC and QR cards will not be incompatible, highlighting that once the physical season ticket has been scanned, the digital one will no longer allow admission, and vice versa.

Season ticket holders will receive an email from [email protected] through which they will be able to download their season ticket for the 2024/25 season.

The NFC season ticket is an example of the commitment to technology that Sevilla FC has been making over the last three years to facilitate the management of the club in all areas and to continue the success achieved in previous seasons in various innovation and technology projects.

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Sevilla FC Coaches Academy hosts Ahod Alamari, coach of the Saudi National Team

The Coaches Academy managed by the Sevilla FC Innovation Center welcomed Ahod Alamari, assistant coach of the Saudi Arabian national team, on Tuesday. The visit was in response to the collaboration agreement that the club has with the Saudi Arabian Football Federation, which will see the coach work alongside the Sevilla FC Femenino coaching staff for the next six weeks.

At the academy, Alamari will be able to soak up the training methodology applied by Sevilla FC at all levels, as she will also work with the reserve team and the U-19, U-17 and U-15 teams. Sevilla FC has implemented a work formula in all its teams based on technological innovation and a work methodology that many clubs and federations are trying to apply, as in this case the Saudi Arabian federation.

In addition, Alamari will be one more member of the coaching staff of the women’s first team in the first official matches that David Losada’s charges will play in September. On Tuesday, the entire coaching staff and the squad received the Saudi Arabian at the Ciudad Deportiva, just before the start of the training session in which Alamari was able to participate as one of the players.

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VII edition of the Master in Big Data applied to Scouting of Sevilla FC Innovation Center

The Sevilla FC Innovation Center, together with the Catholic University of Murcia (UCAM) and the Sports Data Campus, co-organizes one of the most renowned courses in the field of data analysis in soccer: the Master in Big Data applied to Scouting in soccer. A course in Spanish and online format that allows students to improve their professional training in this field and that celebrates its VII edition. For this edition, which will begin in October, the registration period is now open and can be formalized through this link.

So far more than 450 students have passed through this master, which trains the scouts of the future in the use of digital tools to optimize their work process. It is, therefore, a development of the scout’s professional profile that enables him to remain relevant in the market. The master’s degree has been designed to provide students with the necessary knowledge to play a leading role in ‘Data Driven’ sports management. The training seeks to update and improve the professional profile of the scout, sports directors, coaches and analysts, ensuring that they are prepared to face the challenges and take advantage of the opportunities presented by the digital era in the field of sports.

During the six previous editions, students have had the opportunity to carry out internships in the Data and Analysis departments of Sevilla FC, access internships and job opportunities in other clubs and develop extremely interesting final projects. Teachers such as the current sporting director of Sevilla FC, Víctor Orta, or the sporting director of Aston Villa FC and ex-Sevillista, Ramón Rodríguez Verdejo ‘Monchi’, among others, participated in the course.

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Sevilla FC becomes a reference in Technological Innovation in Footbal

Sevilla FC has been making a firm commitment to using technology to optimize all its areas and obtain the best results both on and off the field. The Innovation Center Sevilla FC brings together all the R&D&I variants carried out by the entity. The 2023-24 season has been that of the club’s consecration as an international reference in the sports industry in terms of technology developed and applied in all areas of the club.

Undoubtedly, one of the major milestones of the 2023-24 season was the launch of the Scout Advisor tool, developed by the Data Department. This solution, built in conjunction with IBM’s WatsonX, its generative artificial intelligence system, has made it possible to optimize the availability of information from more than 200,000 scouting reports from the sports management’s own database. This qualitative leap is achieved through natural language searches, significantly reducing the time technicians used to extract all the value from the database.

The appearance of Scout Advisor has had a worldwide repercussion, which has made Sevilla FC and its commitment to technological development receive the attention of general and technological media all over the planet. This tool has accumulated prominence in more than 1200 media worldwide, with a potential audience of more than 2 billion readers. It has also been presented at conventions around the world, attending summits in the United States, India, Brazil and Saudi Arabia, among others.

Scout Advisor is just a sample of the tools that Sevilla FC has been developing over the last three years to facilitate the management of the club in all areas and is a continuation of the success achieved last season with the launch of Transfer Tracker, the first technological solution marketed by a Spanish club together with LALIGA.

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The “Sevilla FC Goalkeeping Academy” is born, a new project under the auspices of the Innovation Center

The Sevilla FC Innovation Center continues to expand its training offer and has created a new project called ‘Sevilla FC Goalkeeping Academy’, an activity that will meet the need to provide technical, tactical, physical and psychological training to soccer goalkeepers. The training will be given by club technicians at the Ciudad Deportiva with the collaboration of the R+D+i Department, as well as other specific activities for coaches, players, business managers, medical staff and other soccer professionals.

This project was created as a technical-actification school for goalkeepers that will be based on the methodology that Sevilla FC uses in all its lower levels. It will be focused on categories from pre-benjamin to senior and will be open to individuals as well as clubs, schools and semi-professionals.

Through the ‘Sevilla FC Goalkeeping Academy’ the goalkeeper will be developed in all facets, both sporting (improving his performance and quality) and personal (improving his ability to concentrate and commitment to the club). In addition, the technical-tactical aspects of the goalkeeper will be worked on both individually and as part of a team, so that he can also develop in his collective facet, which is necessary to carry out his work within the group itself.

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Sevilla FC creates an international team

Sevilla FC will have from this season a new team integrating its competitive structure. It will be a squad with a marked international character that will start competing in the Tercera Andaluza and will be formed mostly by foreign players over 18 years of age, in accordance with FIFA regulations. This is a project not only of a sporting nature, but also of international strategic development, through which foreign players will be given a place, regardless of their potential on the field of play, to help the club grow in different markets of interest.

This is a new pillar of the internationalization of sports at Sevilla FC and will be coordinated by the club’s Innovation Center, a platform that brings together the entire innovation proposal that Sevilla FC offers to the world of sport, as a result of the promotion and development of R+D+i projects that make it possible to respond to new trends and consumer demands in the sector. The new international team will have the normal and customary treatment of the rest of the youth teams, with its own coaching staff, analysis, physical preparation, media coverage and medical service, and the facilities of the sports city at its disposal. In this first season of life it will not be a 100% foreign team for operational reasons, an objective that will be achieved progressively in the coming seasons. In order to finalize the formation of the team, a trial period will be held during the first week of August, which is open to all U-19 players of foreign nationality who are interested in forming part of this innovative project under the Sevilla FC brand.

The team will be coached this season by Óscar Olomo, a coach with extensive experience in the club’s Femenino B, along with his assistant coach Antonio González, a former canterano of the club who also comes from the Femenino B team.

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The Nigerian Professional Football League and Sevilla FC establish a collaboration agreement

Sevilla FC continues its internationalization process and has added a new alliance to its ‘World Club Alliance Program’ with the Nigerian Professional Football League. Thanks to this agreement, the club will provide sporting advice and other areas of development, with special attention to the training of coaches and the development of the talent of young Nigerian players.

As part of this agreement, NPFL President Gbenga Elegbeleye paid a first visit to Sevilla FC, where he was able to meet with the club’s top manager, José María del Nido Carrasco, and visit the Ramón Sánchez-Pizjuán.

“We are very pleased to be able to work with the Nigerian Professional League. Sevilla FC is convinced that with this alliance it can help the NPFL clubs to continue improving at a sporting level and foster the development of their young talent. It is a new decisive step in our internationalization process and will help our brand continue to grow in Africa, in a country like Nigeria from which we are receiving a lot of affection after the signing of Chidera Ejuke,” explained Sevilla FC president José María del Nido Carrasco.

“We have 20 clubs in the Nigerian Premier League and they all have their own youth teams.I know the history and track record of Sevilla FC. This is a very good club with important trophies and champions of Spain and Europe many years. I feel that, with their development strategy and their youth development program, Nigeria can benefit.We believe that the best players in the Nigeria Youth League will be able to come here every season to train.With your help and training, when they return, some of them will have become better players.
We also have a training agreement for our coaches that will be positive for us. It’s a win-win agreement for everyone in the NPFL,” said Nigeria Professional Football League president Gbenga Elegbeleye.

In addition, the Nigerian leader wanted to highlight the level of attention Sevilla FC is receiving in Nigeria following the signing of Ejuke. “When they signed Chidera Ejuke from Royal Antwerp, Nigerians put a lot of interest in Sevilla FC. All the soccer lovers in Nigeria are happy. They want to know more about Sevilla now, their fan base in Nigeria is growing every day.”

Likewise, the NPFL expedition, headed by its president, was also able to get to know the facilities of the Ciudad Deportiva José Ramón Cisneros Palacios and hold the first working meetings with the club’s sports area to take the first steps in the alliance between both entities.

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Final touch for the Sevilla FC Academy

The Sevilla FC Innovation Center is the platform that brings together the entire innovation proposal of the club, which brings together both the technological commitment and the R&D&I activities of Sevilla FC. Among others, it articulates the entire training offer that is made available to third parties, whether they are clubs, federations or other entities and professionals in the world of soccer. Within this training offer, the Sevilla FC Academy, which offers the possibility of learning the club’s methodology in different areas and which has grown exponentially in the last season, is of vital importance.

Throughout the 2023-24 campaign, there have been many visits to the Sevilla FC facilities, from groups of coaches (Coaches Academy) to teams (Players Academy), including medical staff (Medical Academy) and different business areas (Business Academy). More lasting international strategic alliances have even been agreed, such as the one with Gangwon FC of South Korea (World Club Alliance Program), which joins the one already consolidated with FC Bengaluru United of India.

In recent months, the Sevilla FC Innovation Center has trained, among others, coaches from clubs belonging to the ECA (European Club Association) and the KFA (Korean Football Federation), teams such as Ottawa South United (Canada), IFA New England (USA) and Mjallby AIF (Sweden), and students and teachers from the Universidad San Francisco de Quito (Ecuador), in addition to the institutional visit of a delegation from Gangwon FC (Korea). Likewise, the Sevilla FC Academy has sent youth academy coaches to other territories, such as the facilities of Europa FC, in Gibraltar, or countries like the Czech Republic and Poland to work with players from clubs and federations, developing specific training sessions under the Sevilla FC methodology.

For the 2024-25 season, in which the Sevilla FC Innovation Center, in its training area, will begin to offer official coaching courses, the number of projects will increase with various initiatives such as a new team that will compete in the Tercera Andaluza, a special academy for goalkeepers, the ‘Sevilla FC GK Academy’, and a new School of Technification. In addition to other projects that will be announced during the course of the season. All the information on new developments can be found at this link.

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Sevilla FC showcases its technological innovation at GEN IA conclave in India

Sevilla FC continues to show internationally the results of its commitment to technological innovation. The club’s chief data officer, Elías Zamora, participated in the Gen AI Conclave organized by IBM in Kerala (India). As part of a conference on how generative artificial intelligence is helping technological innovation, Zamora presented the success story behind the launch of Scout Advisor. This tool, developed by the club together with IBM, is the first application to use this type of technology using the WatsonX generative artificial intelligence system.

Specifically, Scout Advisor is an application that has managed to bring together more than 200,000 scouting reports from the club’s database into an application that enables player searches based on descriptions made in natural language. Scout Advisor is capable of locating and categorizing players by understanding the technical language of soccer jargon and identifying virtues that cannot be measured with numbers, such as leadership, which are detected by the scouts’ descriptions in their reports.

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Sevilla FC hosted the delegation of the Moroccan government

A delegation of the Ministry of Youth, Culture and Communication of Morocco has made this Thursday a protocol visit to Sevilla FC in the Ramón Sánchez-Pizjuán stadium, where it has been received by the president of the entity, José María del Nido Carrasco. The meeting took place within the framework of the advisory program for the integration of young people that the Moroccan government is carrying out with the International and Ibero-American Foundation for Public Administration and Policies and the Junta de Andalucía, whose Coordinator of European Programs and Funds, Santiago Reyes Díaz, acted as liaison in the visit. It should be recalled that with the Minister of Youth, Culture and Communication already began formal relations with the Vice President José Castro on his visit to the neighboring country a few months ago.

The representatives of the Moroccan ministry learned first hand, through several Sevilla FC officials, the main lines of the Strategic Internationalization Plan being implemented by the club, especially with regard to actions with Morocco, a country where there is an increasing connection between soccer fans and Sevilla FC. They also learned in detail about the organization of the Mundialito de la Inmigración, which has been coordinated by the Sevilla FC Foundation for several years.

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New season at the Antonio Puerta School, where sportsmen with Sevillista values are created

The Antonio Puerta Soccer School is already preparing for the 2024-25 academic year. To this end, the registration period for a new season that is full of activities and challenges for the little ones has been open since Tuesday. The school is the ideal environment for children born between 2011 and 2020 to play sports, develop, learn and, above all, have fun while they soak up the best Sevillista values.

The course is designed for the following categories: baby, pre-benjamin, benjamin, alevin and infantile. Each student will belong to a team that will be named after a Sevilla FC player and will receive the necessary sports equipment for training: two complete playing kits (shirt, shorts and socks), tracksuit, training sweatshirt, raincoat and backpack.

Most of the activities will take place at Sevilla FC’s top-level facilities at the Ciudad Deportiva José Ramón Cisneros Palacios. The schedule will be the same as usual: Monday to Thursday from 17.00 to 20.00 hours. Specifically, two training days a week of one hour, with games and/or games on Fridays from November onwards.

All the necessary information is available at this web address. Prices are the same as last year, as well as discounts for Sevilla FC members and season ticket holders. To proceed with the registration process, please click on this link.

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Renew your place in the Antonio Puerta School for next season

This Monday is the deadline for the renewal of the Antonio Puerta School for the 2024-2025 season. These inscriptions are still intensifying, but anyone who does not want to miss the opportunity is still in time to sign up.

The Antonio Puerta Soccer School continues with its renewal period open. After this process began last June, Sevilla FC and its Foundation continue to prepare a new season for those Sevilla players born between 2011 and 2018, both included, who want to take their first steps with the ball in the facilities of the Utrera road.