Author: Innovation Center

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Sevilla FC showcases its commitment to digital innovation and fan engagement at WFS 2025

Sevilla FC has once again taken center stage at the World Football Summit, one of the leading international events in the football industry. In the 2025 edition, held in Madrid, the club participated in one of the forum’s panels, highlighting its commitment to technological innovation in managing its digital relationship with fans.

The club’s Director of Digital, Jara Cisneros, took part in a session focused on fan strategy, knowledge, and engagement, alongside Pedro Parellada, CEO of DruID, and Roger Forns, Director of Innovation and Technology at RCD Mallorca.

During her presentation, Cisneros detailed the digital interaction strategy the club has developed in collaboration with DruID. The main goal of this initiative is to provide fans with the best possible user experience within Sevilla FC’s digital ecosystem, facilitating access to the club’s various products and services, including season ticket and match ticket purchases, official merchandise through the e-commerce platform, and the new audiovisual platform Sevilla FC+, among others.

Sevilla FC has also been a pioneer in implementing a digital identification system based on a membership number and a personal PIN, allowing fans to activate their accounts and access all available services. Starting from the 2025–2026 season, this system also provides access to Sevilla FC+ subscription content, including live matches, documentary series, and historic games that form part of the club’s legacy.

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Sevilla FC joins the 11th Aspire Academy Global Summit 2025 in Philadelphia

Sevilla FC took part in the 11th edition of the Aspire Academy Global Summit 2025, held on October 7th and 8th at Subaru Park Stadium in Philadelphia (United States), home of Philadelphia Union from Major League Soccer (MLS). The club’s participation in this prestigious summit reinforces its commitment to football innovation and the continuous training of its professionals, consolidating its role as a global benchmark in talent development and football knowledge.

The Aspire Academy Global Summit brought together representatives from more than 50 clubs and football federations worldwide, along with coaches, academy directors, and performance experts, with the goal of sharing experiences, methodologies, and new trends in both youth and elite football.

Over the two-day summit, participants attended masterclasses and keynote sessions led by renowned figures such as Rafa Benítez, Gareth Southgate, Wilfried Nancy, Alessandro Nesta, and Carly Lloyd, who discussed key topics including leadership, team management, competitive performance, women’s football, and the adaptation of players to the modern game.

In addition to the lectures, the program featured round tables and practical workshops focused on areas such as integrating technology into player development, workload optimization, academy management, and data-driven analysis for improving player performance.

As an active member of the Aspire in the World Fellows community, Sevilla FC continues to strengthen its collaboration with academies and clubs around the globe, promoting the exchange of knowledge and the continuous improvement of its youth development model. This global network, which includes institutions such as Liverpool FC, Paris Saint-Germain, Ajax, and FC Porto, aims to foster international cooperation in football research and innovation.

Through its participation in Philadelphia, Sevilla FC takes another step forward in its institutional and sporting growth strategy, reaffirming its commitment to a methodology-driven and science-based approach that prioritizes the comprehensive development of both coaches and players. This philosophy has established the club as a reference not only for its sporting achievements but also for its ability to evolve and adapt to the future of football.

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Collaboration Agreement with FSI Training to Promote Education and Research in Elite Football

Sevilla FC has reached a strategic agreement with FSI Training, a company specialized in professional football education and development. This alliance holds a special significance for the club, as Bernardo Requena, CEO of FSI Training, served as the first team’s fitness coach during the 2004-2005 and 2005-2006 seasons, closing nearly two decades later a circle of collaboration between the two institutions.

The agreement has an initial duration of one year, with the possibility of renewal, and represents a solid step toward generating value for both FSI Training students and Sevilla FC professionals.

Opportunities for FSI Training Students

Thanks to this agreement, students enrolled in FSI Training’s Professional Football Master’s programs will have the opportunity to undertake internships at Sevilla FC, gaining direct experience in a club recognized in LaLiga and European football.

In addition, Sevilla FC joins FSI Training’s network of partner clubs, allowing the club to post job offers through the platform and access specialized profiles from FSI’s international community of students and professionals.

Collaboration in Research with FSI Lab

The alliance also includes Sevilla FC’s participation in FSI Lab projects, FSI Training’s scientific laboratory, aimed at developing applied research in high-performance football.

Led by internationally recognized sports scientist Fabio Nakamura, FSI Lab will allow Sevilla FC to join ongoing research lines or develop new initiatives alongside the FSI team.

The agreement also covers collaboration in the continuous education of Sevilla FC’s coaching staff. Through FSI Training programs, club professionals will have the opportunity to develop in an academic and scientific environment of excellence.

An Expanding Global Network

With this alliance, Sevilla FC joins more than 40 elite clubs that already collaborate with FSI Training worldwide. In doing so, the club strengthens its mission to connect education, practice, and applied scientific research in professional football, providing value to both students and partner clubs.

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The 2nd edition of the Intermediate Level in Sports Technician in Football kicks off

During the presentation event, club representatives, academic authorities, and members of the sports sector gathered to highlight the importance of this initiative. The goal is to provide specialized technical training that combines theoretical knowledge with practical on-field experience, aimed at young people who aspire to professional careers in football.

The program will include sport-specific subjects, training sessions, tactical workshops, and real-life experiences within the club’s structure. Additionally, it will work closely with professionals from Sevilla FC, allowing students to learn from experts and get closer to the professional environment.

Through this initiative, Sevilla FC reinforces its commitment to youth, sports education, and the development of local talent. The club aims to offer a high-quality educational alternative that contributes to the holistic development of students, both on and off the field.

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Sevilla FC and FC Real Sireti hold a working meeting

Sevilla FC once again showed that its greatness goes beyond the pitch.


On September 30 and October 1, the José Ramón Cisneros Palacios Training Ground became the stage for an international meeting: the visit of a delegation from FC Real Sireti, as part of an exchange and collaboration program focused on talent development and scouting.

During their stay, the representatives of the visiting club immersed themselves in the Sevillista identity. From the High Performance Program training sessions to the youth academy teams, Sevilla C and Sevilla Atlético, the coaches were able to witness first-hand the methodology that has made Sevilla FC a benchmark in the comprehensive development of footballers.

The agenda also included high-level meetings with the Data Football Department, the Youth Academy Analysis Area, and the innovative Football Laboratory, where experiences were shared on innovation, performance monitoring, and advanced methodologies to enhance talent.

The afternoons were dedicated to Sevilla FC’s youth academy, the true heart of the club, where the methodological and human approach drew the attention of the visiting delegation. The final highlight was a tour of the legendary Ramón Sánchez-Pizjuán Stadium.

Through this exchange, Sevilla FC reaffirms its international outlook and its commitment to the identification, training, and development of young talent, continuing to project values and excellence beyond our borders.

Because at Sevilla FC, every visit is also an opportunity to grow.

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Sevilla FC takes center stage at Technology Day Sevilla

Sevilla FC has once again showcased its commitment to technological innovation, this time in its own city, as one of the speakers at the Technology Day Sevilla event organized by ABC and IBM. In this context, the club’s Chief Technology Officer, Elías Zamora, and Fernando Suárez, Director of Software at IBM for Spain, Portugal, Greece, and Israel, presented the joint work to develop the Scout Advisor tool.

In this regard, Sevilla FC’s data department, in collaboration with IBM’s Client Engineering team, developed the Scout Advisor tool. This solution leverages natural language processing and watsonx foundation models to explore and analyze large volumes of information stored in the club’s player scouting report databases, with the aim of assessing potential signings. The system integrates both quantitative information —such as height, weight, speed, goals, or minutes played— and unstructured qualitative content, including textual analyses found in more than 200,000 scout reports.

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Big Data and Scouting: Kickstart Your Football Career

The IX Edition of the Master’s in Big Data Applied to Football Scouting opens its final month of enrollment ahead of its start on October 28. This leading program in Spain prepares sports professionals to drive the revolution in player analysis and talent identification in football.

Through its Innovation Center, together with Sports Data Campus and UCAM, Sevilla FC launches the ninth edition of a master’s program recognized by El Mundo as one of the best online programs in Spain. It is a unique opportunity for coaches, analysts, scouts, fitness trainers, sports managers, and football enthusiasts who wish to specialize in tactical analysis, player evaluation, and the application of Big Data in professional scouting.

A Launchpad for Professional Football Careers

The program not only offers cutting-edge training but also opens doors to various professional opportunities in clubs, federations, leagues, and representation agencies. Graduates are prepared to take on key roles such as professional scouts, scouting analysts, heads of scouting departments, technological scouting specialists, or recruitment consultants, among others.

In an increasingly competitive sector, mastering data interpretation and digital scouting tools makes graduates highly sought-after by sports organizations.

Preparation from Day One

Before the program begins, students gain access to a free pre-master that includes three certified diplomas providing foundational knowledge:

  • Fundamentals of Football Analysis (with Pablo Sanzol, Technical Secretariat, Deportivo Alavés).
  • Mathematics and Statistics Applied to Sports with R (with Javier Fernández, Data Scientist at Sportian).
  • Advanced Analytics with Python (with Luis F. Úbeda).

This preparatory stage ensures that each student starts the master’s program fully equipped to make the most of the experience.

Enrollment Open

The registration period is now in its final stage. Those interested in joining this new edition can find all the information and complete their enrollment here: Master’s in Big Data Applied to Football Scouting.

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The second edition of the Intermediate Vocational Diploma in Football Coaching begins

Sevilla FC, through its Innovation Center, is launching for the second consecutive year an ambitious educational program that aims to establish itself as a benchmark in the training of future professionals in the sports sector. The 2025–2026 academic season will thus mark the beginning of the second edition of the Intermediate Level Diploma in Football Coaching, an official qualification designed to provide students with the necessary tools to advance their development as qualified coaches and technical staff.

Following the success of the first edition, which brought together dozens of students who today remain linked to the world of sport, Sevilla FC reaffirms its commitment to education, innovation, and the development of young talent. Through a training model that combines theory, practice, and direct contact with the club’s professionals, the program stands out as a unique opportunity to train in an environment of excellence.

As its main new feature, this second edition will, for the first time, include Level 2 and the final cycle of the training program, after only offering Level 1 in the first edition. With this, the club seeks to further enhance the quality of the program and adapt to the current demands of football.

The physical entrance tests will take place on October 7 at the Antonio Puerta Football School facilities, located at the José Ramón Cisneros Palacios Sports City. The official inauguration ceremony will be held later that same day in the afternoon at the iconic Ramón Sánchez-Pizjuán Stadium, where students will share the event with various sports figures and institutional representatives of Sevilla FC.

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Big Data Master’s, ranked among the best in Spain

The Master’s in Big Data Applied to Football Scouting, co-organized by the Sevilla FC Innovation Center, Sports Data Campus, and UCAM, has been chosen as one of the best online training options in Spain by the prestigious newspaper El Mundo.

In an article titled “The 145 Best Online Master’s Degrees to Study in Spain in 2025”, the program is ranked as the second-best option within the “Big Data” category, noting that it “has the support of organizations, leagues, federations, football clubs, and companies in technology, data, and sports analytics,” and that it “allows students to obtain four additional certifications that complement their training.”

At the end of October, a new edition of the Master’s program, the ninth, will begin, with the final month of enrollment now open.

Check the ranking at the following link.

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DataMB destaca el potencial de Lucien Agoumé

En el fútbol contemporáneo, la toma de decisiones estratégicas ha evolucionado para incorporar de manera decisiva el análisis avanzado de datos. Esta transformación no solo permite evaluar el rendimiento de los jugadores con mayor precisión, sino que también facilita la identificación temprana del talento.

Recientemente, la web especializada en análisis de datos de rendimiento en fútbol, Data MB, ha destacado a Lucien Agoumé entre los centrocampistas sub-23 más prometedores de Europa.

Los datos proporcionados por la plataforma DataMB evidencian su rendimiento en indicadores clave como la tasa de duelos ganados, que alcanza el 81 %, un porcentaje que refleja su capacidad para imponerse en disputas cuerpo a cuerpo y recuperar la posesión en zonas críticas del campo. Su precisión en pases progresivos es otro dato relevante: con un 85,3 % de acierto, Agoumé demuestra no solo control y seguridad, sino también una visión clara para avanzar el juego y conectar con compañeros en posiciones ofensivas. Además, su efectividad en pases clave, con un 89 %, destaca su contribución directa en la generación de oportunidades de gol, situándolo entre los mejores de su generación.

El recorrido de Agoumé ilustra la importancia del análisis detallado y contextualizado. Durante la temporada 2024-2025, su acumulado de casi 2.800 minutos en 35 encuentros de LaLiga se traduce en una muestra estadística sólida para evaluar su impacto real en el equipo.

            Este tipo de evolución es detectable, cuantificable y justificable únicamente a través del análisis profundo de datos, como el que se trabaja en el Máster en Big Data Aplicado al Scouting en Fútbol, donde los alumnos aprenden precisamente a construir e interpretar este tipo de modelos comparativos para detectar talento en desarrollo y proyectar su crecimiento potencial en función de sus registros.

Este tipo de análisis requiere de un proceso de recolección, limpieza y modelado de datos deportivos, una competencia que se desarrolla en profundidad en el Máster en Big Data Aplicado al Scouting en Fútbol, impulsado por el Sevilla FC Innovation Center y Sports Data Campus. Los estudiantes de este programa adquieren habilidades para trabajar con plataformas especializadas como Wyscout, StatsBomb o Instat, y para manipular grandes volúmenes de datos mediante herramientas técnicas como Python, R, y Excel avanzado.

Por ejemplo, aprenden a extraer y limpiar datos de eventos como duelos, pases o tiros, y a normalizar métricas para que reflejen el rendimiento por cada 90 minutos jugados. También practican el diseño de modelos que permitan anticipar la progresión de un jugador a partir de sus datos históricos, ayudando a clubes a decidir inversiones con respaldo estadístico.

 Además, los alumnos desarrollan capacidades en visualización avanzada de datos, utilizando dashboards interactivos y gráficos que facilitan la comunicación con entrenadores y directivos. Por ejemplo, pueden crear mapas de calor que evidencien zonas de influencia o gráficos radar que comparen a jugadores según sus fortalezas tácticas, permitiendo a los cuerpos técnicos tomar decisiones fundamentadas.

 La elaboración de informes de scouting automatizados y comparativos es otro aspecto fundamental del máster. Los estudiantes trabajan en proyectos reales, simulando la evaluación y seguimiento de futbolistas en distintos mercados, creando reportes que integran análisis cuantitativos y cualitativos para asesorar fichajes o renovaciones. Así, pueden detectar perfiles como el de Agoumé antes de que se consoliden, valorando no solo estadísticas aisladas, sino su impacto global en el modelo de juego y su proyección a futuro.

El fútbol ha cambiado, y la manera de descubrir y entender el talento también. Este máster ofrece una oportunidad única para quienes desean ser parte activa de esta revolución, transformando datos en conocimiento aplicable, y convirtiéndose en piezas clave en la innovación deportiva.

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Sevilla FC Strengthens Its Innovation Strategy in Asia

Sevilla FC has taken another step forward in its international expansion strategy, which is built on innovation, applied knowledge, and the transfer of high-performance methodologies. In recent weeks, the club has bolstered its presence in Asia through two key initiatives: the signing of a collaboration agreement with the Chinese city of Shijiazhuang and the delivery of technical seminars to members of Japan’s J-League.

Following an institutional visit to the Ramón Sánchez-Pizjuán Stadium, led by Shijiazhuang’s Vice Mayor, Li Ruifeng, Sevilla FC formalized a strategic alliance with the municipal government of this city of nearly 11 million people. Promoted by the Chinese Cultural Center of Seville, the agreement will allow the club’s expertise to be applied to areas such as youth development, coach education, academy design, and talent management, all adapted to the local context and supported by top-tier European institutions.

Beyond the sporting dimension, this partnership highlights Sevilla FC’s role as a knowledge generator within the global football industry. Through the Sevilla FC Innovation Center, the club facilitates methodological transfer, turning its experience into a valuable asset for emerging ecosystems like Shijiazhuang, which is currently transforming into a modern and sustainable sports hub.

Simultaneously, the club’s Innovation Department continues to expand its influence across Asia. Most recently, two specialized seminars were delivered to J-League professionals: Jesús Olivera focused on player tracking through data analysis, while Daniel del Valle explored tactical evaluation through identifying strengths and weaknesses in match planning.

These initiatives are part of Sevilla FC’s global approach to football innovation. For years, the club has shared its model with international organizations through training programs aimed at coaches, professional players, executives, and performance specialists. A strategy that consolidates Sevilla FC’s position as a methodological reference in the evolution of global football.

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Sevilla FC attends the Technical Meeting on Coach Training in Spain

Sevilla Fútbol Club took part in the historic “Technical Meeting” held at the Ciudad del Fútbol on July 15, 2025. The event was organized by the Royal Spanish Football Federation (RFEF) under the leadership of its president, Rafael Louzán. Representatives from the Spanish National Sports Council (CSD), UEFA, and numerous public and private training centers for sports coaches (TD and TDS) in football and futsal also participated.

The main outcome of the day was the announcement of the creation of a joint working group between the RFEF and the CSD, with the aim of establishing a more coordinated, transparent, and inclusive model for coach training. This group will be responsible for continuously monitoring the UEFA 2025 Recognition of Competence (RoC) Process, with the goal of improving professional access and facilitating international mobility for Spanish coaches.

During the meeting, prominent UEFA members — Josef Zahorsky, Kris Van der Haegen, and Ennio Bovolenta — expressed their support for the initiative, viewing it as an opportunity to strengthen consistency and quality in technical training. On behalf of the CSD, Secretary General Ricardo Laso de la Vega conveyed the organization’s commitment to actively collaborate in aligning Spanish regulations with European standards and ensuring the legal practice of the profession both nationally and internationally.

Coaches’ unions and associations were also present and described the initiative as a significant step forward in improving the working and academic conditions of future coaches. The RFEF reaffirmed its commitment to providing clear and up-to-date information on current training processes, with the goal of promoting rigorous and standardized coach education.

In this context, the enrollment period for the Intermediate and Advanced levels of the official Technical Degree in Football opened last June at the CAED Sevilla FC – Innovation Center. This officially accredited program is fully aligned with the new training frameworks established by the RFEF, CSD, and UEFA.

Interested individuals can find more information and begin the registration process through this link.