Area: Knowledge

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The Sevilla FC welcomed students from the University of San Francisco de Quito to its Business Academy program

The Sevilla FC Business Academy continues with its busy activity, and in recent days, it organized training sessions for various students and faculty from the University of San Francisco de Quito (Ecuador). Seven students and two professors from the Minor in Sports Management and Entertainment of the aforementioned university attended various talks led by employees from different departments of the club. These talks took place at the Jesús Navas stadium facilities, within the José Ramón Cisneros Palacios Sports City.

The first day consisted of three presentations and a tour of both the Sports City and the Ramón Sánchez-Pizjuán stadium. Representatives from various areas of the Sevilla FC Foundation, as well as the Brand and Retail and Members departments, gave lectures to the students before their visit to the Nervión temple. On the second day, it was time to present the strategic lines in the international and digital realms, two of the most active areas of the organization.

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The club was present at the Sportbitz Network in Warsaw

A few days ago, José Ramón Collado, the International Sports Projects Manager of Sevilla FC, represented the organization at the Sportbitz Network in Warsaw, Poland. An event attended by representatives from 15 countries and numerous European clubs.

Sevilla FC was able to showcase in Warsaw how it has implemented various digitization processes in all its areas in recent years, which have elevated the organization to very high sustainability standards. The congress enjoys great prestige, and this 2024 edition marked the 22nd, proving to be a success in terms of international business and sports conference. Over 60 speakers participated, presenting studies and specific success stories, such as the digitization process at Sevilla FC.

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Physical and Sports performance update seminar

his Thursday, a Physical and Sports Performance Update Seminar will be held at Pablo de Olavide University (UPO), organized by the Innovation Center of Sevilla FC. Within UPO itself, there is the Sevilla FC Chair: University, Business, and Sports, where this seminar is situated, aiming to delve into the role of scientists in sports sciences and the effect, dosing, and control of training.

The seminar will take place from 11:30 am to 1:30 pm in Building 11, Classroom 4, at UPO, and will feature David Rodríguez Rosell (Coordinator of Physical and Sports Performance at the R&D&I Area of Sevilla FC) and Carmen Serrano Cañadillas (PhD student in Sports Science).

Registration is completely free and can be done through this link.

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Spectacular start to the 2024 Sports Data Forum

The 2024 edition of the Sports Data Forum kicked off this Thursday at the Ramón Sánchez-Pizjuán Stadium with an inaugural session that brought together over 500 attendees, including various students from the different master’s programs promoted by the Innovation Center of Sevilla FC, Sports Data Campus, and the Catholic University of Murcia (UCAM). The opening session was held in person and featured the participation of Sevilla FC President, José María del Nido Carrasco, and Sevilla’s sporting director, Víctor Orta.

The club’s president, alongside José María Cruz Gallardo, the head of Football R&D at Sevilla FC, officially welcomed all present, highlighting that the Sevilla FC Innovation Center is a pioneer in Spanish football, having received the category and license as an authorized sports teaching center, and emphasizing the club’s commitment to technological development. Through the Innovation Center, Sevilla FC aims to share with third parties, who are not direct competitors, all the knowledge acquired over the years.

One of the avenues for this sharing is the educational offerings provided through the Innovation Center, as explained by Juan Esteban Gómez Llamas, the head of Digitalization and Continuous Improvement at Sevilla FC: “Through the Sports Data Campus, one of our educational partners, we offer two master’s programs: Big Data in Scouting and Innovation and Technology in Sports Entities.” Víctor Orta took the opportunity to deliver a masterclass and moderate a panel discussion on the use of data in football analysis.

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All set at the Ramón Sánchez-Pizjuán Stadium for the Sports Data Forum 2024!

Sevilla FC, through its Innovation Center, and in collaboration with Sports Data Campus and the Catholic University of Murcia (UCAM), is once again organising the ‘Sports Data Forum’, an event that is becoming more and more established and focused on the use of data applied to sport. Its fourth edition kicks off this Thursday in person at the Ramón Sánchez-Pizjuán, kicking off a format that will continue with a series of telematic sessions until 24 June. On Wednesday afternoon, the students had a first contact with an initial session at the stadium itself.

On Thursday, the president of Sevilla FC, José María del Nido Carrasco, will officially welcome the almost 500 guests for this inaugural session. This will be followed by a speech by Víctor Orta, sporting director of Sevilla FC, who will also give a master class session as a welcome and will moderate a round table discussion on data at the service of sporting management.

Football and sport are in full evolution thanks to digital transformation, the use of Big Data and Advanced Analytics, aspects in which Sevilla FC is an international reference, hence its convening power for the inauguration of an SDF 2024 that will address issues such as professional analysis of the game or the latest trends in Big Data and Artificial Intelligence applied to football.

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The Sevilla FC Innovation Center sponsors two entrepreneurship competitions at the UPO

The Sevilla FC Innovation Center will participate in two entrepreneurship competitions organized by the Pablo de Olavide University (UPO), through its Vice-Rectorate for Institutional Relations and Foundations. The first one is called ‘UPOemprende,’ which is already in its sixteenth edition and is part of the university’s Entrepreneurship Program. This competition is particularly aimed at individuals with a business idea or entrepreneurial project, as well as those who already have a company established based on knowledge acquired during their university studies or research results developed at the university as personnel. Among the prizes planned, there is one sponsored by the Sevilla FC Chair, which will award 900 euros to a company established within UPO. The necessary information can be found at this link.

Additionally, UPO also organizes the ‘III Hackathon UPOemprende,’ an event scheduled for April 25th, which also benefits from the collaboration of the Sevilla FC Foundation, in addition to the sponsorship of the SFC Chair: University, Business, and Sports. The chair will contribute a prize of 500 euros to be divided equally among the members of the winning team. The ‘III Hackathon UPOemprende’ aims to launch a challenge related to the Sustainable Development Goals (SDGs) to the university community, seeking solutions to it. The purpose is to raise awareness among the university community about the SDGs and promote and support creativity and the generation of solutions to the planet’s main problems through collaborative work.

This event is aimed at university students from any degree program, from any university or higher education institution in the province of Seville, enrolled in the academic year 2023/24. The deadline for submitting applications to participate in the III Hackathon UPOemprende has already begun and ends on April 23rd at 23:59.

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Countdown to the start of the Master’s in Applied Big Data for Football Scouting

The Master’s in Applied Big Data for Football Scouting is one of the flagship offerings of the entire educational range provided by the Sevilla FC Innovation Center. Co-organized with the Universidad Católica de Murcia (UCAM) and the Sports Data Campus, this master’s program still has available slots for anyone interested in enrolling, being one of the most reputable programs in the field of football data analysis.

It is a course taught in Spanish and in an online format, allowing students to enhance their professional training in this field. It will commence in the third week of March with an inaugural session, and registration can be accessed through this link.

So far, more than 400 students have completed this master’s program, which equips the scouts of the future with digital tools to optimize their work processes. The master’s program has been designed to provide students with the necessary knowledge to play a prominent role in ‘Data-Driven’ sports management. The training aims to update and improve the professional profile of scouts, sports directors, coaches, and analysts, ensuring that they are prepared to tackle the challenges and capitalize on the opportunities presented by the digital era in the sports industry.

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Last few days to register for the Master’s in Innovation and Technology in Sports Entities

The Sevilla FC Innovation Center, in coordination with the Sports Data Campus and the Catholic University of Murcia (UCAM), is finalizing the details for the launch of the latest course incorporated into its training program, the Master’s in Innovation and Technology in Sports Entities. This course is open not only to football professionals but to any individual with a background in technology or sports who wishes to delve into the transformation processes of sports entities based on innovation and technology.

The master’s program will commence on March 19th, so registration is still open at this time. This course stands out from all the offerings to date and will allow students to acquire the most cutting-edge knowledge on the subject, as well as providing practical content due to the infrastructure provided by Sevilla FC. “At the club, we see technology as an enabler that allows us to improve and optimize our processes. Technology encompasses the entire entity, from the sporting field to other areas. It’s an interaction between technology and work processes that helps us optimize results,” explains Juan Esteban Gómez, Digitalization and Continuous Improvement Manager at Sevilla FC and part of the academic direction of this master’s program.

Anyone interested can obtain more information at this link and proceed with their enrollment at this other.

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Elías Zamora showedcased the Sevilla FC´s tecnology innovation at the Mobile World Congress

We continue to lead the way as pioneers in the industry, committed to using data, AI and technological innovation as part of our operations, on both the sporting and business sides. In an event supported by IBM and the Financial Times, Zamora discussed the club’s ongoing technology projects.

He participated in two presentations at the event; the first was titled ‘How are mobile phones and AI changing the sporting industry?’ It was hosted by Financial Times journalist Javier Espinoza while Kevin Farrar, Head of Sports Partnerships UK at IBM, was also involved..

As part of the ‘How is AI changing tactical decision making?’ presentation, Zamora addressed industry leaders and managers of big technology and sports companies, discussing the decision-making tools that have been developed and implemented at the club. Special focus was given to Scout Advisor, which was developed alongside IBM, using their Watsonx generative AI system.

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Training day at Sevilla FC facilities with students from LaLiga Business School

Events are unfolding at various facilities of Sevilla FC, both at their main stadium, the Ramón Sánchez-Pizjuán, and at the José Ramón Cisneros Palacios Sports City. Specifically, this week, a training day was held at the Carretera de Utrera premises by LaLiga Business School, which was specially moved to the Andalusian capital for the occasion.

The modern facilities of the Jesús Navas Stadium primarily hosted sessions for two of the master’s degrees offered by LaLiga Business School: the Master’s in Football Management, Methodology, and Analysis, and the Master’s in Performance Optimization and Health. A total of 42 students from both courses enjoyed an exceptional day at the Sports City, where they attended conferences, toured the facilities, and had lunch. Among other activities, the students had the opportunity to attend sessions led by Víctor Orta, the sporting director of Sevilla FC, and Emilio de Dios, the club’s Scouting Manager. To conclude the day, they moved to the Ramón Sánchez-Pizjuán for a Stadium Tour, which delighted all attendees.

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Ticket Raffle for the Launch of the`IV SPORTS DATA FORUM´

Sevilla FC, through its Innovation Center, in collaboration with Sports Data Campus and the University of Murcia (UCAM), is once again organizing the ‘Sports Data Forum,’ an increasingly rooted event focused on the use of data in sports. This fourth edition will also have a mixed format, alternating between in-person and online sessions, although the entire event will be fully streamed.

The online sessions will take place from March 25th to June 26th, with the inaugural session on March 21st at the Ramón Sánchez-Pizjuán stadium, featuring an in-person session where the President of Sevilla FC, José María del Nido Carrasco, will officially welcome the attendees. For this inauguration, the Innovation Center will raffle off 100 tickets among Sevilla FC members and season ticket holders who register through this LINK.

Football and sports are undergoing significant evolution due to digital transformation, the use of Big Data, and Advanced Analytics, areas in which Sevilla FC is an international reference. Throughout the IV edition of the ‘Sports Data Forum,’ various presentations and roundtable discussions will be held on topics such as professional game analysis or the latest trends in Big Data and Artificial Intelligence applied to football. Until its closure in June, speakers from elite national and international sports, data analysis, and R&D areas of clubs, as well as various professionals from Sevilla FC, will have participated.

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The Sevilla FC´S commitment to Innovation, exposed at “Sportbiz” in Mexico.

On February 7th and 8th, Mexico City hosted the Latin American Sports Business Congress, one of the most important events in all of Latin America regarding the sports industry. Among the attendees was Sevilla FC, an international reference in technological innovation. Representing the club was Juan Esteban Gómez Llamas, Head of Digitalization and Continuous Improvement, who participated in a panel titled ‘Innovation and Digital Transformation: Reinventing the Rules of the Game.’

Throughout each season, Sevilla FC is often invited to prominent sports industry conferences, especially those related to innovation. One of the club’s strategic pillars lies precisely in its Innovation Center, a meeting point for all the technological initiatives of the club and a platform where a wide range of training related to this subject is offered.

For instance, Sevilla FC has recently launched a new course, the Master’s in Innovation and Technology for Sports Entities. This training is available not only to football professionals but to any individual in the technology or sports industry who wishes to delve into the transformation processes of sports entities based on innovation and technology.