Month: October 2025

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The historic triumph of Mjällby AIF, with Sevilla flavor

Mjällby AIF, the newly crowned Allsvenskan champion with three matches to spare, has a close relationship with Sevilla FC. Over the last three years, several of its professionals have visited the Spanish club to take part in training programs organized by the Sevilla FC Innovation Center.

Through the Business Academy and Coaches Academy projects, different delegations from the Swedish side have expanded their knowledge in several areas, receiving training in physical preparation, scouting, psychology, residential management, age-category training methodology, and technological innovation — with their current head coach, Anders Torstensson, among the participants.

They also had the opportunity to attend several training sessions at the club’s sports complex and watch matches such as the Champions League clash against PSV Eindhoven and the LaLiga fixture versus Villarreal during the 2023/24 season.

This relationship was born thanks to James Wahlberg, Mjällby AIF’s communications director and a self-proclaimed Sevilla FC supporter, who acted as the link between the Swedish and Andalusian clubs — a connection that began from his admiration for Sevilla from Scandinavia.

The success, which has impressed the football world, has Torstensson himself as one of its most remarkable protagonists. Despite being diagnosed with chronic lymphocytic leukemia, he has continued coaching and has once again shown that giving up will never be an option.

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The eighth master’s edition attends a masterclass by Marino Arnáiz

The eighth edition of the master’s program continues its journey, this time with a session led by Marino Arnáiz, Head of Data at Sevilla FC, who presented “The Life Cycle of Data in Professional Football.”

The session began with a brief personal introduction, explaining the role of a data engineer within a football club and how their work integrates into innovation and analysis projects. For context, it was highlighted that data has become a key strategic asset for sports decision-making, from scouting to tactical preparation. The goal of the talk was to help attendees understand the complete data journey, from its origin to its end use in the applications employed by analysts and scouts.

Next, the origin of data was addressed, explaining the different types generated in a football environment—event data, tracking data, GPS data—and the main providers that supply them (Opta, WyScout, SkillCorner, etc.). The associated challenges of data acquisition, such as quality, formats, or update frequency, were also analyzed, using a visual example of the flow a raw dataset follows before processing.

In the technical section, the processes of ingestion and storage were explored in depth, describing how data pipelines (ETL) are designed and automated using APIs, cron jobs, or streaming flows. The design of the Data Lake, database management, and the importance of data lineage for ensuring data traceability and auditing were explained.

Subsequently, the transformation and modeling phase was explored, where data is cleaned, normalized, and structured into analytical models (dimensions, facts, hierarchies). Examples of derived metrics—such as those used in ProVision—were shown, and the importance of maintaining consistency and validation throughout the process was emphasized.

In the final part, it was explained how data is made available to the end user through internal and external APIs, and how it is integrated into workflow applications like AiFootball. A complete example illustrated the cycle data follows: from its initial capture to its final visualization in a scouting tool, underscoring the importance of continuous feedback with analysts and scouts to improve models and processes.

The talk concluded with a Q&A and debate session, where concerns about the practical application of Big Data in sports performance and the optimization of information flows in professional clubs were addressed.

This masterclass is one of many offered in the master’s program, reflecting the importance of data today. Information and technology have transformed what was once a luxury into what is now a strategic necessity within clubs.

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The 9th Edition of the Master’s in Big Data Applied to Football Scouting begins

This first session, an open class, was held at 7:00 PM via telematics, as this master’s program is entirely online. The presentation was led by David R. Sáez, CEO of Sports Data Campus, Miguel Ángel Del Barrio, Director of Programs at Sports Data Campus, and José María Cruz Gallardo, Head of Sports Innovation at Sevilla FC.

The speakers welcomed the more than 70 enrolled students, highlighting the prestige of the program, which is well-established after eight previous editions. This program is co-organized by the Sevilla FC Innovation Center, Sports Data Campus, and the Catholic University of Murcia (UCAM).

The ninth edition of this master’s program consolidates a reference program that has not stopped growing and innovating for over 5 years. With a community of more than 600 trained professionals, its constant evolution reflects the excellent reception and trust it generates edition after edition.

The master’s program aims to train professionals for talent detection. Students will acquire the necessary skills in R and Python to apply them in the world of Scouting, which is increasingly developed and driven by statistics and Big Data.

Thanks to the knowledge they will acquire in the master’s program, they will master the construction and interpretation of Machine Learning algorithms oriented to the specific needs of a club. In addition, they will delve into video analysis and the application of metrics aligned with a game model, thereby bridging the gap between raw data and strategic decision-making.

Although the course officially started on October 29th, the enrollment period remains open until November 15th. All information and the registration process are available at the following link.

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SEVILLA FC+ takes center stage at Innovation Day 2025 held in Seville

Sevilla FC continues to strengthen its commitment to digital innovation and adapting to the new consumption habits of its fans through Sevilla FC+, the club’s content platform, which was a highlight of Innovation Day 2025, held on Thursday, October 23, in Seville.

The event took place at the Hotel Eurostars Torre Sevilla, where Álvaro Ramírez, the club’s Communications Director, and Jara Cisneros, Digital Director, delivered a presentation to various technology professionals from Andalusia. They highlighted how the launch of Sevilla FC+ has transformed the club’s digital ecosystem, enhancing fan engagement and communication.

The platform represents a significant shift in how the club interacts with its supporters, offering exclusive audiovisual content and features that facilitate digital engagement. Sevilla FC+ includes live matches, original on-demand productions, and content tailored to modern consumption habits.

In just four months since its launch, the platform has surpassed 600,000 unique users and over two million views, demonstrating the project’s success and recognition within the sector, with presence at events such as Merge 2025, World Football Summit Madrid 2025, and Innovation Day. Among its most notable content are the exclusive broadcast of the first team’s preseason matches and the original documentary “Jesús Navas: sobran las palabras.”

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Sevilla FC welcomes the visit of the general directors of the K-League.

Sevilla FC, through its Innovation Center, continues to build bridges with various football stakeholders around the world. On October 18th, 19th, and 20th, the club welcomed a group of general directors from clubs in South Korea’s K-League.

The delegation of senior Korean football executives attended live matches of both the Sevilla FC men’s and women’s first teams against RCD Mallorca and Madrid CFF, respectively. They also toured the Ramón Sánchez-Pizjuán Stadium and the José Ramón Cisneros Palacios Training Ground. In addition, they attended several presentations on the club’s working processes in areas such as youth academy development and other business-oriented fields like fan engagement and international communication.

 

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El Sevilla FC expone su metodología de análisis en el evento `Tecnología en el fútbol élite – Kaantera x VEO´

El Sevilla FC continúa consolidándose como una referencia en el uso de la tecnología aplicada al fútbol. Este miércoles 22 de octubre, el club ha estado presente en el evento “Tecnología en el Fútbol de Élite”, organizado por Veo Technologies y Kaantera, celebrado en el Google Campus de Madrid.

Durante la ponencia, Daniel del Valle y Juan Carlos Gordillo expusieron la metodología de trabajo del área de análisis del Sevilla FC y el papel fundamental que desempeñan las cámaras Veo dentro de ella. Además de detallar los aspectos técnicos de la herramienta, los representantes del club explicaron cómo el Sevilla FC ha desarrollado un ecosistema integral de análisis y minería de datos a partir de su uso.

Gracias a esta tecnología, el club es capaz de obtener métricas avanzadas que posteriormente se transforman en información visual mediante Power BI, una herramienta clave para la interpretación táctica, la evaluación del rendimiento y la toma de decisiones estratégicas en todas las áreas deportivas.

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Sevilla FC showcases its commitment to digital innovation and fan engagement at WFS 2025

Sevilla FC has once again taken center stage at the World Football Summit, one of the leading international events in the football industry. In the 2025 edition, held in Madrid, the club participated in one of the forum’s panels, highlighting its commitment to technological innovation in managing its digital relationship with fans.

The club’s Director of Digital, Jara Cisneros, took part in a session focused on fan strategy, knowledge, and engagement, alongside Pedro Parellada, CEO of DruID, and Roger Forns, Director of Innovation and Technology at RCD Mallorca.

During her presentation, Cisneros detailed the digital interaction strategy the club has developed in collaboration with DruID. The main goal of this initiative is to provide fans with the best possible user experience within Sevilla FC’s digital ecosystem, facilitating access to the club’s various products and services, including season ticket and match ticket purchases, official merchandise through the e-commerce platform, and the new audiovisual platform Sevilla FC+, among others.

Sevilla FC has also been a pioneer in implementing a digital identification system based on a membership number and a personal PIN, allowing fans to activate their accounts and access all available services. Starting from the 2025–2026 season, this system also provides access to Sevilla FC+ subscription content, including live matches, documentary series, and historic games that form part of the club’s legacy.

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Sevilla FC joins the 11th Aspire Academy Global Summit 2025 in Philadelphia

Sevilla FC took part in the 11th edition of the Aspire Academy Global Summit 2025, held on October 7th and 8th at Subaru Park Stadium in Philadelphia (United States), home of Philadelphia Union from Major League Soccer (MLS). The club’s participation in this prestigious summit reinforces its commitment to football innovation and the continuous training of its professionals, consolidating its role as a global benchmark in talent development and football knowledge.

The Aspire Academy Global Summit brought together representatives from more than 50 clubs and football federations worldwide, along with coaches, academy directors, and performance experts, with the goal of sharing experiences, methodologies, and new trends in both youth and elite football.

Over the two-day summit, participants attended masterclasses and keynote sessions led by renowned figures such as Rafa Benítez, Gareth Southgate, Wilfried Nancy, Alessandro Nesta, and Carly Lloyd, who discussed key topics including leadership, team management, competitive performance, women’s football, and the adaptation of players to the modern game.

In addition to the lectures, the program featured round tables and practical workshops focused on areas such as integrating technology into player development, workload optimization, academy management, and data-driven analysis for improving player performance.

As an active member of the Aspire in the World Fellows community, Sevilla FC continues to strengthen its collaboration with academies and clubs around the globe, promoting the exchange of knowledge and the continuous improvement of its youth development model. This global network, which includes institutions such as Liverpool FC, Paris Saint-Germain, Ajax, and FC Porto, aims to foster international cooperation in football research and innovation.

Through its participation in Philadelphia, Sevilla FC takes another step forward in its institutional and sporting growth strategy, reaffirming its commitment to a methodology-driven and science-based approach that prioritizes the comprehensive development of both coaches and players. This philosophy has established the club as a reference not only for its sporting achievements but also for its ability to evolve and adapt to the future of football.

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Collaboration Agreement with FSI Training to Promote Education and Research in Elite Football

Sevilla FC has reached a strategic agreement with FSI Training, a company specialized in professional football education and development. This alliance holds a special significance for the club, as Bernardo Requena, CEO of FSI Training, served as the first team’s fitness coach during the 2004-2005 and 2005-2006 seasons, closing nearly two decades later a circle of collaboration between the two institutions.

The agreement has an initial duration of one year, with the possibility of renewal, and represents a solid step toward generating value for both FSI Training students and Sevilla FC professionals.

Opportunities for FSI Training Students

Thanks to this agreement, students enrolled in FSI Training’s Professional Football Master’s programs will have the opportunity to undertake internships at Sevilla FC, gaining direct experience in a club recognized in LaLiga and European football.

In addition, Sevilla FC joins FSI Training’s network of partner clubs, allowing the club to post job offers through the platform and access specialized profiles from FSI’s international community of students and professionals.

Collaboration in Research with FSI Lab

The alliance also includes Sevilla FC’s participation in FSI Lab projects, FSI Training’s scientific laboratory, aimed at developing applied research in high-performance football.

Led by internationally recognized sports scientist Fabio Nakamura, FSI Lab will allow Sevilla FC to join ongoing research lines or develop new initiatives alongside the FSI team.

The agreement also covers collaboration in the continuous education of Sevilla FC’s coaching staff. Through FSI Training programs, club professionals will have the opportunity to develop in an academic and scientific environment of excellence.

An Expanding Global Network

With this alliance, Sevilla FC joins more than 40 elite clubs that already collaborate with FSI Training worldwide. In doing so, the club strengthens its mission to connect education, practice, and applied scientific research in professional football, providing value to both students and partner clubs.

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The 2nd edition of the Intermediate Level in Sports Technician in Football kicks off

During the presentation event, club representatives, academic authorities, and members of the sports sector gathered to highlight the importance of this initiative. The goal is to provide specialized technical training that combines theoretical knowledge with practical on-field experience, aimed at young people who aspire to professional careers in football.

The program will include sport-specific subjects, training sessions, tactical workshops, and real-life experiences within the club’s structure. Additionally, it will work closely with professionals from Sevilla FC, allowing students to learn from experts and get closer to the professional environment.

Through this initiative, Sevilla FC reinforces its commitment to youth, sports education, and the development of local talent. The club aims to offer a high-quality educational alternative that contributes to the holistic development of students, both on and off the field.

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Sevilla FC and FC Real Sireti hold a working meeting

Sevilla FC once again showed that its greatness goes beyond the pitch.


On September 30 and October 1, the José Ramón Cisneros Palacios Training Ground became the stage for an international meeting: the visit of a delegation from FC Real Sireti, as part of an exchange and collaboration program focused on talent development and scouting.

During their stay, the representatives of the visiting club immersed themselves in the Sevillista identity. From the High Performance Program training sessions to the youth academy teams, Sevilla C and Sevilla Atlético, the coaches were able to witness first-hand the methodology that has made Sevilla FC a benchmark in the comprehensive development of footballers.

The agenda also included high-level meetings with the Data Football Department, the Youth Academy Analysis Area, and the innovative Football Laboratory, where experiences were shared on innovation, performance monitoring, and advanced methodologies to enhance talent.

The afternoons were dedicated to Sevilla FC’s youth academy, the true heart of the club, where the methodological and human approach drew the attention of the visiting delegation. The final highlight was a tour of the legendary Ramón Sánchez-Pizjuán Stadium.

Through this exchange, Sevilla FC reaffirms its international outlook and its commitment to the identification, training, and development of young talent, continuing to project values and excellence beyond our borders.

Because at Sevilla FC, every visit is also an opportunity to grow.