Month: September 2023

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Sevilla FC, third club in the world in terms of social media follower growth in the last year

The last 12 months have brought further recognition for Sevilla FC not only through titles, but also through brand image and international expansion. Before and after the UEFA Europa League trophy won for the seventh time in Budapest, Sevilla FC has completed a calendar year of steady growth in the number of followers. According to its report on The 20 best clubs in the world on social networks, the Football Benchmark website, which specialises in football and data, has highlighted the exponential growth of the club in the last 365 days: only Inter Miami and Al-Nassr FC, the teams of Lionel Messi and Cristiano Ronaldo, respectively, have grown more than Sevilla FC since September 2022.

In this way, the club consolidates its strategic internationalisation plan and increases its lead as the fourth Spanish club with the most followers: 15.6 million. The growth in followers in these 12 months has more than doubled the number of followers accumulated in September 2022, specifically to 101%: 7.8 million followers among all its official profiles. Figures that, once interpreted, lead to an even more enlightening analysis. This 101% growth has only been surpassed by the two aforementioned clubs, where the two most recognised stars of football in recent decades play. The American team has grown by 1,197% with the arrival of Messi, while Cristiano’s Al-Nassr FC has increased its followers by 487%.

A few months ago, Sevilla FC was the seventh fastest growing club on social networks in China, a strategic country of the first order not only for the club but for all the big clubs in Europe. The strategy of generating content adapted to each social network, to each country and always in line with the values and style of the Club, the commitment to digital transformation, the Strategic Internationalisation Plan and the epic that has always accompanied its sporting successes against the most powerful clubs have allowed it to generate empathy and international attachment reflected in some truly remarkable figures beyond our borders. In Spain, for several months now, only Real Madrid, FC Barcelona and Atletico Madrid have accumulated more fans around the world than Sevilla FC.

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Sevilla FC hosts ECA knowledge-sharing conference

Sevilla FC is hosting this week a European Club Association (ECA) knowledge exchange conference, which will take place both at the Ciudad Deportiva José Ramón Cisneros Palacios and at the Estadio Ramón Sánchez-Pizjuán. On this occasion, the subject to be dealt with is the methodology followed by the club in its youth academy, one of the most fruitful on the national scene. It will take place over three days, from Tuesday to Thursday, through theoretical and practical training sessions given by Sevilla FC staff, members of the ECA since its creation in 2008.

To do so, the participants will use the training sessions of the teams of the different youth categories. The first two days will be held at the sports facilities, precisely for this purpose. In addition, this Tuesday Sevilla FC will host UD Almería at the Ramón Sánchez-Pizjuán in the seventh LaLiga matchday, which means that the Sevilla stadium will be able to host the final matchday on Thursday. On that day, all the participants, at the end of their final sessions, will get to know the inside of the stadium and all the special features of the Stadium Tour.

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Sevilla FC, the protagonist at the Sport Summit Leaders in Argentina.

Sevilla FC has been present this week at the prestigious ‘Sport Summit Leaders’ congress held in Argentina, where it was represented by Juan Esteban Gómez, the club’s coordinator for digitization and continuous improvement. He did so by sharing with the attendees the innovation and data management model for professional football carried out by Sevilla FC, which was described by the event’s moderator as “a success story and a model to follow,” considering the results achieved

Since 2019, when the ‘Innovation Center’ was launched as a meeting point for the innovative proposals that the club offers to the sports industry, the number of projects that provide added value through work processes has been increasing. “We need to generate capital gains and new business lines, which is why the project is not just a one-time need,” said Juan Esteban, before gradually explaining the work that is being carried out. “Making mistakes is allowed, but not trying is not,” he added when explaining the creation of three key areas: R&D&I, Data, and Innovation Center.

The R&D&I area comprises four pillars: Medicine and Sports Science, Data Football, Analysis and Digitalization, and Performance. All with the aim of “contributing to the achievement of the sporting goals through the pursuit of excellence by means of research, development, and the implementation of technology and methodologies that improve the first team’s results,” in the words of Juan Esteban. Another concept conveyed referred to the importance of sharing knowledge: “If we want to innovate, it’s foolish to think that we have all the knowledge ourselves; we should invite people and companies that want to become part of our organization.”

The representative of Sevilla FC also explained projects that have been implemented and are the result of the organization’s technological commitment., one of these projects is AI FOOTBALL, which aims to search for and characterize players; AI RADAR, which has become a “lighthouse” for tracking the market; AI TRACKING, which has subsequently been commercialized with LaLiga Tech as TRANSFER TRACKER, a service for all clubs worldwide that helps determine the corresponding training rights for your players; AI TICKETING, an AI-based platform that predicts stadium attendance at Ramón Sánchez-Pizjuán; AI FANS, currently in development to better understand and interact with fans; and AI PATROCINIOS, which enables sponsor scouting.

Juan Esteban concluded by emphasizing the importance of people with an inspired focus to build work processes based on continuous improvement supported by technology.