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The preliminary project for the new Ramón Sánchez-Pizjuán has been presented

its facilities to modern times. The new Ramón Sánchez-Pizjuán has the commitment and the need to be a venue prepared for 21st century football, located in the same place as the current stadium after demolishing the previous one, without forgetting the history of the place, of the Nervión district and respecting the moments of glory that the current stadium has given Sevillismo. But at the same time it combines new airs, new resources and new comforts for the Sevillistas and for the club, which wants to make the new stadium one of the cornerstones of its strategic plan.

The new Sánchez-Pizjuán will not only be a sports venue of reference, but will also be an outstanding building in the city of Seville, which will be linked to the incomparable urban history of the city, its culture and its heritage. The design of the preliminary project, developed with IDOM, seeks to identify the key values in the great stages of Seville’s history through the reference to great examples of its architecture and cultural heritage such as the Real Alcázar, the Archive of the Indies or the Cathedral of Seville, to project them into a new Stadium that is contemporary, sustainable, technological and rooted in the city’s tradition.

In addition, the proposed design for the new stadium takes into account the following key aspects:

Renew the tradition of LA BOMBONERA DEL NERVION and further enhance the incredible football atmosphere for a full spectator experience.

To place the Nuevo Ramón Sánchez-Pizjuán at the level of a reference infrastructure for the highest levels of football, through the use of the MOST ADVANCED TECHNOLOGIES applied to security, television broadcasting, fan experience and sustainability.

Working in the public interest through a careful relationship between the new stadium and its URBAN CONTEXT, respecting the scale of the Nervión neighbourhood on the one hand and generating urban public space that can be enjoyed by residents 365 days a year, with new associated uses, on the other.

The integration of these elements is carried out with an ambitious, contemporary and identifiable architectural proposal, which will make the Nuevo Ramón Sánchez-Pizjuán a new metropolitan landmark for Seville.

The seating capacity will be increased to 55,000 spectators, with a grandstand that will be very reminiscent of our current stadium, close to the pitch, facing the grass, but which will increase comfort, generate a new and numerous Hospitality offer and create a new continuous background for local entertainment, unprecedented in Spanish football. All of this, together with the new roofing of all the stands, will create an even greater footballing atmosphere for Sevilla fans than that of our current stadium. Not only that, but it will also allow for a substantial growth in Sevilla FC’s activities both in national competitions and in international competitions and other events. The new stadium will have two floors of parking and will substantially eliminate the number of stairs in the stadium. It will also include lounges and spaces for the organisation of events, as well as a new official shop and the new club museum.

Another important point in the proposal and an essential element in the design of the best modern urban stadiums is their relationship with their surroundings. The programme proposed for this new stadium allows activity to take place 365 days a year, so that, as well as allowing the clubs to expand their relationship with visitors and generate new revenue streams, they can participate in a prominent way in the creation and improvement of the urban spaces in their vicinity. This is what happens in the design of our new stadium: an open stadium related to its immediate surroundings, especially with the creation of a south façade that overlooks the square, which proposes terraces and other uses accessible to citizens and which, through a generous shaded space, activates the urban environment, transforming it into the new Plaza de Nervión and of Seville. A versatile, flexible square, a shaded, ventilated and cool space, a main entrance to the stadium, the new face of Sevilla FC.

For all these reasons, the New Ramón Sánchez-Pizjuán, which will have to be approved by the General Assembly, will be an innovative stadium, an international benchmark and an example of the new generation of stadiums, heir to the traditional values of Sevilla FC, with new revenue streams, with activity all year round and a driving force for activity in the Nervión district.

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The technological commitment of Sevilla FC, a successful example showcased by LaLiga.

Sevilla FC, represented by Elías Zamora, the Director of the Data Department, held a meeting with international media at LaLiga headquarters in Madrid. A session that took place last weekend in which the club showcased its commitment to technological development and innovation. The strategy pursued by the organization has been pivotal in the sporting successes achieved during the 21st century and has been diversifying it into other areas of the football business.

With the title Sevilla FC: A Benchmark in Innovation and Data Area Development, LaLiga highlighted Sevilla FC’s performance as a success example in these fields, where it has become an international reference in the world of football. Elías Zamora explained the complexity of the football business model and how the acquisition and interpretation of objective data-based information can aid economic growth: “We aim, through technology, innovation, and Big Data, to extract valuable information to create new products and services that can generate economic income from various sources”.

The club’s already developed technological projects were brought to light and sparked the interest of all the media representatives present, hailing from three different continents. These are the cases of ‘AiFootball’, ‘AiScouting’, ‘AiRadar’ -to detect early talent in other leagues through technical and tactical parameters adapted to the philosophy of Sevilla FC -, ‘AiTicketing’ -that allows predicting attendance at upcoming matches based on their previous behavior -, ‘AiFans’ and ‘AiSponsoring’. Furthermore, ‘Transfer Tracker’, a project developed in collaboration with LaLiga Tech following an initial prototype conducted at Sevilla FC called ‘AiTracking’ and has been a worldwide success.

In this technology conference, Miguel Ángel Leal, Director of the Office of Technology and Innovation at LaLiga, and José Luis Quintero, Head of Customer Success at LaLiga Tech, also participated. Both of them discussed the technology they use in their fight against piracy, the evolution of Mediacoach, which helps minimize the risk of injury in football, the OTT LALIGA+, and the technological aspect of LaLiga Impulso, aimed at accelerating the development of clubs to increase their profits.

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Sevilla FC, third club in the world in terms of social media follower growth in the last year

The last 12 months have brought further recognition for Sevilla FC not only through titles, but also through brand image and international expansion. Before and after the UEFA Europa League trophy won for the seventh time in Budapest, Sevilla FC has completed a calendar year of steady growth in the number of followers. According to its report on The 20 best clubs in the world on social networks, the Football Benchmark website, which specialises in football and data, has highlighted the exponential growth of the club in the last 365 days: only Inter Miami and Al-Nassr FC, the teams of Lionel Messi and Cristiano Ronaldo, respectively, have grown more than Sevilla FC since September 2022.

In this way, the club consolidates its strategic internationalisation plan and increases its lead as the fourth Spanish club with the most followers: 15.6 million. The growth in followers in these 12 months has more than doubled the number of followers accumulated in September 2022, specifically to 101%: 7.8 million followers among all its official profiles. Figures that, once interpreted, lead to an even more enlightening analysis. This 101% growth has only been surpassed by the two aforementioned clubs, where the two most recognised stars of football in recent decades play. The American team has grown by 1,197% with the arrival of Messi, while Cristiano’s Al-Nassr FC has increased its followers by 487%.

A few months ago, Sevilla FC was the seventh fastest growing club on social networks in China, a strategic country of the first order not only for the club but for all the big clubs in Europe. The strategy of generating content adapted to each social network, to each country and always in line with the values and style of the Club, the commitment to digital transformation, the Strategic Internationalisation Plan and the epic that has always accompanied its sporting successes against the most powerful clubs have allowed it to generate empathy and international attachment reflected in some truly remarkable figures beyond our borders. In Spain, for several months now, only Real Madrid, FC Barcelona and Atletico Madrid have accumulated more fans around the world than Sevilla FC.

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The success of the season ticket campaign, the latest milestone in the digital transformation of Sevilla FC

The digital transformation at Sevilla FC continues its irreversible process at cruising speed. A strategic commitment that is optimising all areas of the club in search of improved results. The latest milestone in this digitalisation process took place this summer, when the first 100% digital season ticket renewal campaign was launched with undoubted success. The figures speak for themselves: more than 93% of renewals carried out, all available seats at the Ramón Sánchez-Pizjuán sold and record membership figures after the deadline for new registrations in the Red and White categories opened this week.

But undoubtedly, the data that most confirms the success of the campaign is the fact that hardly any incidents have been recorded. Neither in the renewal process nor in the change of seats, which is usually the process that causes the most problems. The facilities offered by the club to its season ticket holders and the implementation of an appointment system for the over 65s, thus bridging the so-called digital divide, were decisive for the success of this campaign. In addition, Sevilla FC provided its season ticket holders with a personalised help and advice service, both by email and telephone, to facilitate the management and resolution of doubts.

Digitalisation is the big change that Sevilla FC is facing as part of its Strategic Plan and is closely associated with the commitment to technological development that has made the club a global benchmark. There are already almost ten applications developed by the Data, Digital and R+D+i departments, with the Transfer Tracker tool as a major milestone, after LaLiga Tech decided to support and market the product created by Sevilla FC. In this sense, and with the aim of seeking the best experience for our fans and supporters, a new tool, called AiFans, continues to be developed, which will allow a 360º description of the fan in order to better understand their interests and needs.

The digital transformation undertaken by the club has been reflected in the 2022-23 season in extraordinary data such as the growth in the Sevilla FC Database, which has reached 45% compared to the previous season. The greatest growth in this sense has been experienced outside our borders, with an increase of 224% in international registrations. Likewise, on Social Networks, Sevilla FC has consolidated its position as the fourth club in Spain in terms of followers, with well over 13.1 million followers among all its official profiles. In addition, the Club has made progress in its commitment to e-learning, a digital platform for internal training through which it makes available to all its employees the knowledge acquired in its different departments, with the aim of continuously developing its employees.

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Tickets for all LaLiga matches are now available for purchase.

Sevilla FC is launching, on its ticketing portal, a new system in the club’s history, which will allow Sevilla fans to purchase tickets, from today, for all LaLiga matches to be played at the Sánchez-Pizjuán, with the exception of those against Real Madrid, FC Barcelona, Atlético de Madrid and Real Betis, respectively. This system will also be completely online.

Likewise, the season ticket holder will also be able, from this moment on and from his membership portal, to give up his seat for each and every one of the matches he wishes so that another Sevillista can take his place.