Area: Tecnology

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We’ve reached 30 million followers on social media!

Sevilla FC continues to strengthen its position as one of the most influential clubs in Spain and across the European digital landscape. The club has recently reached a new communication milestone by surpassing 30 million followers across its official profiles worldwide.

In just two years, Sevilla FC has grown its digital community by 10 million users, consolidating its place as the fourth Spanish club with the largest social media following, behind only Real Madrid, FC Barcelona and Atlético de Madrid. This sustained growth is the result of a clear strategy that uses social media as a direct channel for connection, information and entertainment for fans, while also driving the international expansion of the Sevilla FC brand through tailored plans for each market.

Driving Digital International Expansion

Sevilla FC maintains an active presence across the main social media platforms, with particularly strong growth on TikTok and Facebook in recent years. One of the key drivers behind this development has been the club’s internationalization strategy, which uses the digital environment as a vital tool to reach new audiences. Currently, the club communicates in six languages—Spanish, English, Arabic, Chinese and Portuguese—and has a strong footprint in strategic markets such as China, where it has already surpassed two million followers on local social networks, as well as in India, Mexico, the United States, the Middle East, Africa and South America.

Sevilla FC+, A Further Step in the Club’s Digital Transformation

As part of this process, the launch of Sevilla FC+, the club’s on-demand digital content platform, has provided an additional boost to its communication strategy. Since its launch, the platform has surpassed two million views, confirming fans’ strong interest in this new format.

Sevilla FC+ completes the club’s digital media transformation and offers content that is free, registration-based, or subscription-based. Club members have access included after renewing their season ticket for 2025-2026, simply needing to activate the service, while other users can choose from the available subscription plans.

Among the platform’s most notable content are live broadcasts, which have reached peak audiences, especially for preseason matches aired exclusively. Youth academy competitions also play a key role, available both through the subscription and in a pay-per-view format, along with the program El Partido.

The platform also features a carefully curated selection of premium on-demand content, including original productions such as the documentary Jesús Navas: Sobran las Palabras and 16, a series focusing on the club’s history, identity, and fan base. Users can also access historic matches, press conferences, and interviews, adapting to new digital consumption habits. This initiative was recognized with the award for Best New OTT Platform at the SportsPro Media Awards.

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How Talent is Built at Sevilla FC

With the aim of promoting transparency and highlighting the work behind every action seen on social media, the Sevilla FC Innovation Center launches this new content initiative.

Through periodic publications, we will share the day-to-day activities of the club’s different departments, explaining how they work, what they analyze, and their real impact on player development. A look from the inside to better understand the processes, people, and methodology that sustain Sevilla FC’s sporting project.

Youth Academy Analysis Department

Innovation Applied to the Development of Young Talent

The Youth Academy Analysis Department’s mission is to support the comprehensive development of young talent at Sevilla FC through the structured use of data, video, and analytical methodologies, aligned with the club’s academy methodology.

Its role is to optimize the observation, evaluation, and technical-tactical and individual monitoring of players, providing clear and actionable information to coaches and methodology managers. In addition, it acts as a strategic support for sports decision-making, early talent detection, and career planning, integrating transversally with areas such as scouting, performance, health, and education.

What Do We Analyze?

We analyze the game, players, and context to help make better decisions.

  • Individual and collective technical-tactical behavior (with and without the ball).
  • Performance evolution of each player over time.
  • Consistency with the club’s playing model and detection of specific patterns.
  • Integration of video, match data, and longitudinal tracking to identify strengths, risks, and development opportunities.

This analysis supports the coaching staff, methodology team, and sporting management in planning, training, and strategic decision-making.

How Do We Work During the Week?

  • Recording all training sessions and matches using cameras with artificial intelligence.
  • Using professional software for action tagging and pattern detection.
  • Weekly meetings with coaching staff to support decision-making.
  • Maintaining and updating datasets, accumulating information in a centralized database.
  • Talent tracking and progression monitoring, providing continuous support to coaches and managers.
  • Dynamic data dashboards that facilitate executive decision-making for coaches and club staff.

Why Is This Work Key for the Academy?

  • Objectifying talent development: allows real evaluation of player progression with data and video, beyond subjective perceptions or isolated results.
  • Aligning training with the club’s model: ensures coherence across stages, teams, and methodologies, better preparing players for competitive progression.
  • Improving sports decision-making: supports promotions, retention, and individual development plans with reliable, comparable information.
  • Protecting and maximizing the club’s investment: reduces risks, anticipates needs, and increases the player’s sporting and patrimonial value

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Your Opportunity Starts Now! Enrollment Open for the 10th Edition of the Master’s in Big Data Applied to Scouting

The future of scouting is in data

Sevilla FC, through its Innovation Center, together with UCAM and the Sports Data Campus, has opened enrollment for the 10th edition of the Master’s in Big Data Applied to Scouting in Football, which will begin on March 26, 2026. Registration is now open for professionals looking to become part of the elite in digital football.

A program designed for professionals who make a difference

This master’s is aimed at scouts, analysts, coaches, sporting directors, and fitness coaches seeking to specialize in the strategic use of Big Data for decision-making within professional clubs.

Become an expert in analysis and sports strategy

The program provides hands-on training to transform large volumes of data into strategic insights, optimizing key areas such as scouting, performance analysis, squad planning, and competitive analysis. All learning is guided by active professionals from elite football clubs.

Flexible and accessible learning

Delivered 100% online and in Spanish, the program allows students to join a professional community that fosters networking, experience-sharing, and real career opportunities.

A Proven Track Record in Sports Innovation


More than 500 students have completed this master’s program, which combines theory, hands-on practice, and strategic vision, preparing participants to excel in an increasingly digital and competitive environment.

Enrollment open

Enrollment for the 10th edition of the Master’s in Big Data Applied to Scouting is now open, and places are limited. This program is designed for professionals who want to make a difference in an increasingly competitive and digital environment, so securing your spot early is essential.

The registration process is simple and fully online, making it accessible from anywhere in the world. Participants will also receive all necessary information about dates, program content, requirements, and payment options directly via email after registering.

Access the registration form here: Master’s in Big Data Applied to Scouting in Football. This is the first step to joining an international community of football professionals, expanding your network, and unlocking new career opportunities.

Boost your career to the elite of professional football

Participating in this program is not just about acquiring advanced Big Data knowledge; it’s about becoming a key reference within the professional football ecosystem. Students develop skills that enable them to make strategic decisions based on real data, enhance their analytical capacity, and improve team and project planning.

Upon completion, you will be prepared to take on key roles in elite clubs, from sporting direction and scouting to performance analysis and strategic planning. The program also connects you with active professionals, creating a unique learning environment that fosters networking, collaboration, and access to exclusive job opportunities.

This master’s is your opportunity to stand out in an increasingly digital and competitive sector, positioning yourself as an indispensable professional in modern football.

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¡Tu oportunidad empieza ahora! Abierto el plazo de inscripciones para la X edición

El futuro del scouting está en los datos

El Sevilla FC, junto a la UCAM y el Sports Data Campus, lanza la X edición del Máster en Big Data Aplicado al Scouting en Fútbol, que comenzará el 26 de marzo de 2026. Las inscripciones ya están abiertas para quienes quieran formar parte de la élite del fútbol digital.

Una formación diseñada para profesionales que marcan la diferencia

Este programa está dirigido a scouts, analistas, entrenadores, directores deportivos y preparadores físicos que buscan especializarse en el uso estratégico del Big Data para la toma de decisiones en clubes profesionales.

Conviértete en un experto en análisis y estrategia deportiva

El máster ofrece formación práctica para transformar grandes volúmenes de datos en información estratégica, optimizando procesos clave como scouting, análisis de rendimiento, planificación de plantillas y análisis competitivo. Todo ello de la mano de profesionales en activo de clubes de élite.

Modalidad flexible y accesible

Impartido 100% online y en castellano, el programa permite a los alumnos integrarse en una comunidad profesional que favorece networking, intercambio de experiencias y oportunidades laborales reales.

Una trayectoria consolidada en innovación deportiva
Más de 500 alumnos han pasado por este máster, que combina teoría, práctica y visión estratégica, preparando a los participantes para destacar en un entorno cada vez más digitalizado y competitivo.

Inscripciones abiertas

Las inscripciones para la X edición del Máster en Big Data Aplicado al Scouting ya están abiertas y las plazas son limitadas. Este programa está pensado para profesionales que quieren marcar la diferencia en un entorno cada vez más competitivo y digitalizado, por lo que asegurar tu lugar con antelación es fundamental.


El proceso de inscripción es sencillo y totalmente online, pensado para facilitar el acceso desde cualquier lugar. Además, los participantes recibirán toda la información necesaria sobre fechas, contenido del programa, requisitos y modalidades de pago directamente en su correo tras registrarse.


Accede al formulario de inscripción aquí: Máster en Big Data aplicado al Scouting en Fútbol. Este es el primer paso para integrarte en una comunidad internacional de profesionales del fútbol, ampliar tu red de contactos y abrir nuevas oportunidades laborales.

Impulsa tu carrera hacia la élite del fútbol profesional

Participar en esta formación no solo supone adquirir conocimientos avanzados en Big Data, sino convertirte en un referente dentro del ecosistema del fútbol profesional. Los alumnos desarrollan competencias que les permiten tomar decisiones estratégicas fundamentadas en datos reales, aumentar su capacidad de análisis y mejorar la planificación de equipos y proyectos deportivos.


Al finalizar el programa, estarás preparado para asumir roles clave en clubes de élite, desde dirección deportiva y scouting hasta análisis de rendimiento y planificación estratégica. Además, la formación te conecta con profesionales en activo, creando un entorno de aprendizaje único que favorece networking, colaboración y acceso a oportunidades laborales exclusivas.


Este máster es tu oportunidad para diferenciarte en un sector cada vez más digital y competitivo, posicionándote como un profesional imprescindible en el fútbol moderno.

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Footovision Partners with Sevilla FC Academy as “Official Data Analytics Partner”

Footovision, a leading provider of sports analytics and match tracking solutions, today announced a strategic partnership with Sevilla FC Academy to deliver an all-in-one analysis solution across the club’s youth development program.

Under the new partnership, Footovision will provide comprehensive match analysis services across the academy, supporting Sevilla FC Academy’s commitment to developing world-class football talent through data-driven performance insights.

The partnership leverages Footovision’s ability to produce high-quality tracking and event data, transform it into actionable insights, and deliver it through robust, customizable solutions.

“We’re excited to partner with one of Spain’s most respected football academies. Sevilla FC has a proven track record of developing exceptional talent, and we’re proud to support their technical staff with the same data and technology used at the elite professional level. This partnership demonstrates our commitment to making elite-level analytics accessible throughout the football development pathway.”

Pierre Miralles, Cofounder & CEO at Footovision.

“The Sevilla FC has been committed for more than a decade to enhancing its analytical capabilities with the aim of optimizing its talent identification and development processes.

Since 2019, the club has decided to further strengthen its commitment to data, technology, and innovation. This, combined with the excellent work our analysts have been carrying out for years, has enabled us to take the next step and entrust the automation of a large part of our well-established workflows to Footovision. Their approach to delivering high-quality data and insights aligns perfectly with our vision.

This partnership represents a significant investment in the future of our academy and demonstrates the club’s commitment to innovation and the adoption of technology to contribute to the performance of its professionals.”

José María Cruz Gallardo, Head of Sports Innovation at Sevilla FC.

Daniel del Valle- Youth Academy Analysis Coordinator (L), and Luis Álvarez – Youth Academy Analyst (R).

About Footovision

Footovision is a sports analytics company specializing in delivering advanced performance solutions to elite clubs, leagues, and federations. The company provides FIFA EPTS certified tracking data and 3rd party data integration services, delivering detailed insights that support coaching decisions and player development. Footovision’s Coachvision platform seamlessly integrates tracking and event data synchronized with match video, delivering advanced performance insights through fully customizable dashboards tailored to the specific analysis needs of each of its partners.

About Sevilla FC Academy.

Founded in 1890, Sevilla FC Academy is one of Spain’s top youth development programs. The academy operates teams across multiple age groups and has produced elite professional footballers, including FIFA World Cup winners such as Sergio Ramos, Jesús Navas and Carlos Marchena, reflecting Sevilla FC’s long-standing commitment to excellence in youth football development.

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Sevilla FC+ receives recognition at the FBIN Management Excellent Awards

The club’s content platform, Sevilla FC+, continues to rack up recognition within the audiovisual and sports sectors. On this occasion, it has been honored at the FBIN Management Excellence Awards, organized by the renowned specialized media outlet Football Business Inside.

The awards highlighted this digital and audiovisual project as one of the most innovative initiatives with the best global approach in the football industry for 2025, alongside organizations such as Club Brugge and Atlético de Madrid. Additionally, José Ángel Risco, the club’s Head of Digital Content, took part in one of the event’s presentations focused on successful cases in digital strategy.

Alongside these accolades, Sevilla FC+ continues to strengthen its presence in its first five months of operation. In recent days, it has reached one million unique users, and its content, both live and on-demand, has surpassed three million views.

Next week, the platform will once again be up for new awards in the sports industry: the SportsPro Media Awards, to be held on the 18th in Madrid, where it competes in the categories of Best New OTT Platform and Platform of the Year.

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Present at the Talent Development Summit

The project aims to promote the holistic development of the club’s young footballers through the application of scientific knowledge about brain function.

Sevilla FC participated on November 11 and 12 in the Talent Development Summit in Graz, an international gathering that brings together experts in innovation and talent development in the sports sector. Within this framework, the club presented its Applied Neuroscience program for the academy, a pioneering initiative designed to enhance the overall development of its players through the study of the brain and the optimization of cognitive skills.

During the event, Antonio Gutiérrez López, head of the initiative at the club, explained the benefits of this educational approach, which aims to provide youth players with tools to improve decision-making, increase concentration, and strengthen mental resilience. All of these factors are essential for sporting performance and reinforce Sevilla FC’s commitment to innovation and the well-being of its future talents.

In addition to Sevilla FC, the Talent Development Summit brought together prominent figures in world football, including FIFA and several top European clubs such as Bayern Munich, Borussia Dortmund, Borussia Mönchengladbach, Benfica, Brighton, and Club Brugge. All attendees had the opportunity to gain first-hand insight into this innovative program, which represents a significant step forward in integrating science into the development of the Sevilla FC academy.

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The eighth master’s edition attends a masterclass by Marino Arnáiz

The eighth edition of the master’s program continues its journey, this time with a session led by Marino Arnáiz, Head of Data at Sevilla FC, who presented “The Life Cycle of Data in Professional Football.”

The session began with a brief personal introduction, explaining the role of a data engineer within a football club and how their work integrates into innovation and analysis projects. For context, it was highlighted that data has become a key strategic asset for sports decision-making, from scouting to tactical preparation. The goal of the talk was to help attendees understand the complete data journey, from its origin to its end use in the applications employed by analysts and scouts.

Next, the origin of data was addressed, explaining the different types generated in a football environment—event data, tracking data, GPS data—and the main providers that supply them (Opta, WyScout, SkillCorner, etc.). The associated challenges of data acquisition, such as quality, formats, or update frequency, were also analyzed, using a visual example of the flow a raw dataset follows before processing.

In the technical section, the processes of ingestion and storage were explored in depth, describing how data pipelines (ETL) are designed and automated using APIs, cron jobs, or streaming flows. The design of the Data Lake, database management, and the importance of data lineage for ensuring data traceability and auditing were explained.

Subsequently, the transformation and modeling phase was explored, where data is cleaned, normalized, and structured into analytical models (dimensions, facts, hierarchies). Examples of derived metrics—such as those used in ProVision—were shown, and the importance of maintaining consistency and validation throughout the process was emphasized.

In the final part, it was explained how data is made available to the end user through internal and external APIs, and how it is integrated into workflow applications like AiFootball. A complete example illustrated the cycle data follows: from its initial capture to its final visualization in a scouting tool, underscoring the importance of continuous feedback with analysts and scouts to improve models and processes.

The talk concluded with a Q&A and debate session, where concerns about the practical application of Big Data in sports performance and the optimization of information flows in professional clubs were addressed.

This masterclass is one of many offered in the master’s program, reflecting the importance of data today. Information and technology have transformed what was once a luxury into what is now a strategic necessity within clubs.

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SEVILLA FC+ takes center stage at Innovation Day 2025 held in Seville

Sevilla FC continues to strengthen its commitment to digital innovation and adapting to the new consumption habits of its fans through Sevilla FC+, the club’s content platform, which was a highlight of Innovation Day 2025, held on Thursday, October 23, in Seville.

The event took place at the Hotel Eurostars Torre Sevilla, where Álvaro Ramírez, the club’s Communications Director, and Jara Cisneros, Digital Director, delivered a presentation to various technology professionals from Andalusia. They highlighted how the launch of Sevilla FC+ has transformed the club’s digital ecosystem, enhancing fan engagement and communication.

The platform represents a significant shift in how the club interacts with its supporters, offering exclusive audiovisual content and features that facilitate digital engagement. Sevilla FC+ includes live matches, original on-demand productions, and content tailored to modern consumption habits.

In just four months since its launch, the platform has surpassed 600,000 unique users and over two million views, demonstrating the project’s success and recognition within the sector, with presence at events such as Merge 2025, World Football Summit Madrid 2025, and Innovation Day. Among its most notable content are the exclusive broadcast of the first team’s preseason matches and the original documentary “Jesús Navas: sobran las palabras.”

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El Sevilla FC expone su metodología de análisis en el evento `Tecnología en el fútbol élite – Kaantera x VEO´

El Sevilla FC continúa consolidándose como una referencia en el uso de la tecnología aplicada al fútbol. Este miércoles 22 de octubre, el club ha estado presente en el evento “Tecnología en el Fútbol de Élite”, organizado por Veo Technologies y Kaantera, celebrado en el Google Campus de Madrid.

Durante la ponencia, Daniel del Valle y Juan Carlos Gordillo expusieron la metodología de trabajo del área de análisis del Sevilla FC y el papel fundamental que desempeñan las cámaras Veo dentro de ella. Además de detallar los aspectos técnicos de la herramienta, los representantes del club explicaron cómo el Sevilla FC ha desarrollado un ecosistema integral de análisis y minería de datos a partir de su uso.

Gracias a esta tecnología, el club es capaz de obtener métricas avanzadas que posteriormente se transforman en información visual mediante Power BI, una herramienta clave para la interpretación táctica, la evaluación del rendimiento y la toma de decisiones estratégicas en todas las áreas deportivas.

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Sevilla FC showcases its commitment to digital innovation and fan engagement at WFS 2025

Sevilla FC has once again taken center stage at the World Football Summit, one of the leading international events in the football industry. In the 2025 edition, held in Madrid, the club participated in one of the forum’s panels, highlighting its commitment to technological innovation in managing its digital relationship with fans.

The club’s Director of Digital, Jara Cisneros, took part in a session focused on fan strategy, knowledge, and engagement, alongside Pedro Parellada, CEO of DruID, and Roger Forns, Director of Innovation and Technology at RCD Mallorca.

During her presentation, Cisneros detailed the digital interaction strategy the club has developed in collaboration with DruID. The main goal of this initiative is to provide fans with the best possible user experience within Sevilla FC’s digital ecosystem, facilitating access to the club’s various products and services, including season ticket and match ticket purchases, official merchandise through the e-commerce platform, and the new audiovisual platform Sevilla FC+, among others.

Sevilla FC has also been a pioneer in implementing a digital identification system based on a membership number and a personal PIN, allowing fans to activate their accounts and access all available services. Starting from the 2025–2026 season, this system also provides access to Sevilla FC+ subscription content, including live matches, documentary series, and historic games that form part of the club’s legacy.

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Big Data and Scouting: Kickstart Your Football Career

The IX Edition of the Master’s in Big Data Applied to Football Scouting opens its final month of enrollment ahead of its start on October 28. This leading program in Spain prepares sports professionals to drive the revolution in player analysis and talent identification in football.

Through its Innovation Center, together with Sports Data Campus and UCAM, Sevilla FC launches the ninth edition of a master’s program recognized by El Mundo as one of the best online programs in Spain. It is a unique opportunity for coaches, analysts, scouts, fitness trainers, sports managers, and football enthusiasts who wish to specialize in tactical analysis, player evaluation, and the application of Big Data in professional scouting.

A Launchpad for Professional Football Careers

The program not only offers cutting-edge training but also opens doors to various professional opportunities in clubs, federations, leagues, and representation agencies. Graduates are prepared to take on key roles such as professional scouts, scouting analysts, heads of scouting departments, technological scouting specialists, or recruitment consultants, among others.

In an increasingly competitive sector, mastering data interpretation and digital scouting tools makes graduates highly sought-after by sports organizations.

Preparation from Day One

Before the program begins, students gain access to a free pre-master that includes three certified diplomas providing foundational knowledge:

  • Fundamentals of Football Analysis (with Pablo Sanzol, Technical Secretariat, Deportivo Alavés).
  • Mathematics and Statistics Applied to Sports with R (with Javier Fernández, Data Scientist at Sportian).
  • Advanced Analytics with Python (with Luis F. Úbeda).

This preparatory stage ensures that each student starts the master’s program fully equipped to make the most of the experience.

Enrollment Open

The registration period is now in its final stage. Those interested in joining this new edition can find all the information and complete their enrollment here: Master’s in Big Data Applied to Football Scouting.