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SEVILLA FC+ takes center stage at Innovation Day 2025 held in Seville

Sevilla FC continues to strengthen its commitment to digital innovation and adapting to the new consumption habits of its fans through Sevilla FC+, the club’s content platform, which was a highlight of Innovation Day 2025, held on Thursday, October 23, in Seville.

The event took place at the Hotel Eurostars Torre Sevilla, where Álvaro Ramírez, the club’s Communications Director, and Jara Cisneros, Digital Director, delivered a presentation to various technology professionals from Andalusia. They highlighted how the launch of Sevilla FC+ has transformed the club’s digital ecosystem, enhancing fan engagement and communication.

The platform represents a significant shift in how the club interacts with its supporters, offering exclusive audiovisual content and features that facilitate digital engagement. Sevilla FC+ includes live matches, original on-demand productions, and content tailored to modern consumption habits.

In just four months since its launch, the platform has surpassed 600,000 unique users and over two million views, demonstrating the project’s success and recognition within the sector, with presence at events such as Merge 2025, World Football Summit Madrid 2025, and Innovation Day. Among its most notable content are the exclusive broadcast of the first team’s preseason matches and the original documentary “Jesús Navas: sobran las palabras.”

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El Sevilla FC expone su metodología de análisis en el evento `Tecnología en el fútbol élite – Kaantera x VEO´

El Sevilla FC continúa consolidándose como una referencia en el uso de la tecnología aplicada al fútbol. Este miércoles 22 de octubre, el club ha estado presente en el evento “Tecnología en el Fútbol de Élite”, organizado por Veo Technologies y Kaantera, celebrado en el Google Campus de Madrid.

Durante la ponencia, Daniel del Valle y Juan Carlos Gordillo expusieron la metodología de trabajo del área de análisis del Sevilla FC y el papel fundamental que desempeñan las cámaras Veo dentro de ella. Además de detallar los aspectos técnicos de la herramienta, los representantes del club explicaron cómo el Sevilla FC ha desarrollado un ecosistema integral de análisis y minería de datos a partir de su uso.

Gracias a esta tecnología, el club es capaz de obtener métricas avanzadas que posteriormente se transforman en información visual mediante Power BI, una herramienta clave para la interpretación táctica, la evaluación del rendimiento y la toma de decisiones estratégicas en todas las áreas deportivas.

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Sevilla FC showcases its commitment to digital innovation and fan engagement at WFS 2025

Sevilla FC has once again taken center stage at the World Football Summit, one of the leading international events in the football industry. In the 2025 edition, held in Madrid, the club participated in one of the forum’s panels, highlighting its commitment to technological innovation in managing its digital relationship with fans.

The club’s Director of Digital, Jara Cisneros, took part in a session focused on fan strategy, knowledge, and engagement, alongside Pedro Parellada, CEO of DruID, and Roger Forns, Director of Innovation and Technology at RCD Mallorca.

During her presentation, Cisneros detailed the digital interaction strategy the club has developed in collaboration with DruID. The main goal of this initiative is to provide fans with the best possible user experience within Sevilla FC’s digital ecosystem, facilitating access to the club’s various products and services, including season ticket and match ticket purchases, official merchandise through the e-commerce platform, and the new audiovisual platform Sevilla FC+, among others.

Sevilla FC has also been a pioneer in implementing a digital identification system based on a membership number and a personal PIN, allowing fans to activate their accounts and access all available services. Starting from the 2025–2026 season, this system also provides access to Sevilla FC+ subscription content, including live matches, documentary series, and historic games that form part of the club’s legacy.

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Big Data and Scouting: Kickstart Your Football Career

The IX Edition of the Master’s in Big Data Applied to Football Scouting opens its final month of enrollment ahead of its start on October 28. This leading program in Spain prepares sports professionals to drive the revolution in player analysis and talent identification in football.

Through its Innovation Center, together with Sports Data Campus and UCAM, Sevilla FC launches the ninth edition of a master’s program recognized by El Mundo as one of the best online programs in Spain. It is a unique opportunity for coaches, analysts, scouts, fitness trainers, sports managers, and football enthusiasts who wish to specialize in tactical analysis, player evaluation, and the application of Big Data in professional scouting.

A Launchpad for Professional Football Careers

The program not only offers cutting-edge training but also opens doors to various professional opportunities in clubs, federations, leagues, and representation agencies. Graduates are prepared to take on key roles such as professional scouts, scouting analysts, heads of scouting departments, technological scouting specialists, or recruitment consultants, among others.

In an increasingly competitive sector, mastering data interpretation and digital scouting tools makes graduates highly sought-after by sports organizations.

Preparation from Day One

Before the program begins, students gain access to a free pre-master that includes three certified diplomas providing foundational knowledge:

  • Fundamentals of Football Analysis (with Pablo Sanzol, Technical Secretariat, Deportivo Alavés).
  • Mathematics and Statistics Applied to Sports with R (with Javier Fernández, Data Scientist at Sportian).
  • Advanced Analytics with Python (with Luis F. Úbeda).

This preparatory stage ensures that each student starts the master’s program fully equipped to make the most of the experience.

Enrollment Open

The registration period is now in its final stage. Those interested in joining this new edition can find all the information and complete their enrollment here: Master’s in Big Data Applied to Football Scouting.

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DataMB destaca el potencial de Lucien Agoumé

En el fútbol contemporáneo, la toma de decisiones estratégicas ha evolucionado para incorporar de manera decisiva el análisis avanzado de datos. Esta transformación no solo permite evaluar el rendimiento de los jugadores con mayor precisión, sino que también facilita la identificación temprana del talento.

Recientemente, la web especializada en análisis de datos de rendimiento en fútbol, Data MB, ha destacado a Lucien Agoumé entre los centrocampistas sub-23 más prometedores de Europa.

Los datos proporcionados por la plataforma DataMB evidencian su rendimiento en indicadores clave como la tasa de duelos ganados, que alcanza el 81 %, un porcentaje que refleja su capacidad para imponerse en disputas cuerpo a cuerpo y recuperar la posesión en zonas críticas del campo. Su precisión en pases progresivos es otro dato relevante: con un 85,3 % de acierto, Agoumé demuestra no solo control y seguridad, sino también una visión clara para avanzar el juego y conectar con compañeros en posiciones ofensivas. Además, su efectividad en pases clave, con un 89 %, destaca su contribución directa en la generación de oportunidades de gol, situándolo entre los mejores de su generación.

El recorrido de Agoumé ilustra la importancia del análisis detallado y contextualizado. Durante la temporada 2024-2025, su acumulado de casi 2.800 minutos en 35 encuentros de LaLiga se traduce en una muestra estadística sólida para evaluar su impacto real en el equipo.

            Este tipo de evolución es detectable, cuantificable y justificable únicamente a través del análisis profundo de datos, como el que se trabaja en el Máster en Big Data Aplicado al Scouting en Fútbol, donde los alumnos aprenden precisamente a construir e interpretar este tipo de modelos comparativos para detectar talento en desarrollo y proyectar su crecimiento potencial en función de sus registros.

Este tipo de análisis requiere de un proceso de recolección, limpieza y modelado de datos deportivos, una competencia que se desarrolla en profundidad en el Máster en Big Data Aplicado al Scouting en Fútbol, impulsado por el Sevilla FC Innovation Center y Sports Data Campus. Los estudiantes de este programa adquieren habilidades para trabajar con plataformas especializadas como Wyscout, StatsBomb o Instat, y para manipular grandes volúmenes de datos mediante herramientas técnicas como Python, R, y Excel avanzado.

Por ejemplo, aprenden a extraer y limpiar datos de eventos como duelos, pases o tiros, y a normalizar métricas para que reflejen el rendimiento por cada 90 minutos jugados. También practican el diseño de modelos que permitan anticipar la progresión de un jugador a partir de sus datos históricos, ayudando a clubes a decidir inversiones con respaldo estadístico.

 Además, los alumnos desarrollan capacidades en visualización avanzada de datos, utilizando dashboards interactivos y gráficos que facilitan la comunicación con entrenadores y directivos. Por ejemplo, pueden crear mapas de calor que evidencien zonas de influencia o gráficos radar que comparen a jugadores según sus fortalezas tácticas, permitiendo a los cuerpos técnicos tomar decisiones fundamentadas.

 La elaboración de informes de scouting automatizados y comparativos es otro aspecto fundamental del máster. Los estudiantes trabajan en proyectos reales, simulando la evaluación y seguimiento de futbolistas en distintos mercados, creando reportes que integran análisis cuantitativos y cualitativos para asesorar fichajes o renovaciones. Así, pueden detectar perfiles como el de Agoumé antes de que se consoliden, valorando no solo estadísticas aisladas, sino su impacto global en el modelo de juego y su proyección a futuro.

El fútbol ha cambiado, y la manera de descubrir y entender el talento también. Este máster ofrece una oportunidad única para quienes desean ser parte activa de esta revolución, transformando datos en conocimiento aplicable, y convirtiéndose en piezas clave en la innovación deportiva.

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9th Edition of the Master’s in Big Data Applied to Football Scouting

Once again, it’s time to open the enrollment period for the “Master’s in Big Data Applied to Football Scouting.”
Now in its ninth edition, this program is aimed primarily at professionals and football enthusiasts seeking to specialize in the area of scouting: coaches, analysts, scouts, fitness coaches, or sports managers.

Co-organized by the Sevilla FC Innovation Center, Sports Data Campus, and the Catholic University of Murcia (UCAM), this program has already trained over 2,600 students in its four-year history. The master’s is also ideal for those who want to take their first steps into the world of scouting and build a professional career in football.

This is a unique opportunity to access professional football, improve career prospects in a constantly evolving industry, and become an expert in talent identification and analysis.
Interested individuals can find more details at this link.

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Sevilla FC showcases its commitment to artificial intelligence at IBM Think 2025

Sevilla Fútbol Club has once again demonstrated its strong commitment to technological innovation by participating, for the second consecutive year, in the prestigious IBM Think 2025 event, held in Boston, USA. In this edition, the Andalusian club focused its presentation on the strategic use of generative Artificial Intelligence, highlighting the implementation of Meta’s Llama model in tools developed by its sports department.

During a panel discussion centered on real-world applications of generative AI across various industries, Elías Zamora, Sevilla FC’s Chief Technology Officer (CTO), shared the stage with Ricardo López Barquilla, Vice President of AI at Meta, and Ritika Gunnar, General Manager of Data and AI at IBM. The conversation explored how the Llama model is transforming key processes in multiple sectors, particularly in the field of elite sports.

Zamora presented the case of Scout Advisor, a tool developed by the club that incorporates the Llama model to significantly enhance the efficiency of queries within its scouting report database. Thanks to this integration, the club’s scouting department can access critical player information more quickly and accurately, thus improving decision-making in recruitment and strategic planning.

In addition to its participation in the forum, Sevilla FC used its time in Boston to strengthen ties with other organizations that are part of the AI Alliance—an international coalition of tech companies and academic institutions promoting the open, ethical, and responsible development of artificial intelligence. Sevilla FC joined this alliance in March 2025, becoming one of the first sports clubs to do so.

With its presence at IBM Think 2025, Sevilla FC not only reinforces its position as a leader in applying advanced technology to sports, but also solidifies its role in the global AI ecosystem, aligning its innovation strategy with some of the world’s leading tech pioneers.

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The Sevilla FC Innovation Center and SkillCorner join forces to boost research in advanced football metrics.

Sevilla FC’s Innovation Center has signed a collaboration agreement with SkillCorner, one of the leading companies in sports data automation and analysis, with the aim of conducting research on advanced metrics and generating knowledge to share with the football community. This strategic alliance strengthens the club’s commitment to technological innovation and reinforces its position as one of the leading sports entities in applying artificial intelligence to scouting and player development.

Thanks to this agreement, both organizations will work together on the analysis of Game Intelligence, a system for the automated collection and analysis of dynamic game event data. This technology provides insights into player performance, including pass selection and execution, off-the-ball movement, and defensive contributions, all backed by key physical attributes. Game Intelligence allows for precise and actionable data, enriched with the real context of the game.

SkillCorner, with around 250 clients and coverage of more than 100 competitions, specializes in providing highly reliable, automated sports data to help clubs make better decisions in recruitment, player development, and team strategy. The company has developed an innovative model that surpasses traditional analysis methods, which are still dependent on manual intervention, establishing itself as a leader in the football industry. Additionally, as part of this initiative, research articles on the use and conclusions of advanced metrics in the game will be shared with the general public.

Andy Martínez, a representative from SkillCorner, highlighted the benefits of the agreement with the Sevilla FC entity: “Our collaboration with Sevilla FC, through its Innovation Center, responds to a shared goal: to provide football clubs with knowledge based on cutting-edge scientific data, so they can remain at the elite level and optimize their performance. By combining Sevilla FC’s extensive football experience with SkillCorner’s proven track record in generating and analyzing innovative and consistent data, we are jointly driving a qualitative leap in understanding the world’s most beautiful sport.”

Sevilla FC continues to establish itself as a pioneer in the application of technology for scouting, game analysis, and talent development, betting on artificial intelligence and data analysis as strategic pillars for the future of football. With this partnership, the club strengthens its leadership position in innovation and knowledge applied to high performance, benefiting not only its sporting structure but also the global football community.

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Sevilla FC takes part in the WORLD FOOTBALL SUMMIT in Rabat

Sevilla Fútbol Club continues to demonstrate its commitment to its internationalization strategy and was present at the World Football Summit Africa 2025, held in Rabat, Morocco, on April 9th and 10th.

The club’s Head of International Sports Projects, José Collado, took part in one of the conference panels focused on the differences and similarities between European and African clubs. During the session, he was able to share key elements of the club’s internationalization plan and the strong results achieved in this process, particularly in the Middle East and Africa, with Morocco being one of the key countries in this growing development. He also highlighted cooperation agreements with the NPFL of Nigeria and the Future Falcons project in Saudi Arabia.

Furthermore, Sevilla FC’s participation in the WFS in Rabat reinforces the club’s commitment to knowledge exchange and global collaboration within the football industry, strengthening institutional relationships and gaining first-hand insights into the new realities and opportunities emerging across the global football landscape.

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The Master’s in Innovation and Digital Transformation concludes a March full of learning

The Master’s in Innovation and Digital Transformation in Sports Entities at the Sevilla FC Innovation Center, organized in partnership with Sport Data Campus, has concluded a March full of interesting presentations from various experts.

Javier Gil, Head of AI Implementation and Development at LaLiga, delivered the talk “An Honest Approach to Generative AI and the Future of Work.” Meanwhile, Juan Esteban Gómez Llamas, a member of the Sevilla FC Innovation Center, conducted a live class titled “Understanding Processes in a Sports Entity.”

On March 11, 12, and 13, students had the opportunity to attend 3 Master Classes presented by Carlos González Graña, founding partner and CEO of BHI Capital; once again, Juan Esteban Gómez Llamas; and Miguel Angel Loor, President of the Liga Pro in Ecuador. The first spoke about investment and entrepreneurship in the sports industry, the second about digital leadership and operational transformation in sports organizations, and the third presented the business model of the Ecuadorian Liga Pro.

Also featured were Conrado Sandoval, Director of Competition Development at La Liga MX, and Débora Saldanha, Head of Innovation at Club Atlético Mineiro in Brazil. The training sessions were completed with additional staff from Sevilla FC, such as the club’s General Director, José González-Dans, the Director of Human Resources, Raquel Frías, and the person responsible for Sustainability and the Sevilla FC Foundation, Santiago González. Additionally, Mamen Blanco, an executive specialist in talent development and AI, gave a presentation on this topic to the students.

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Taking part in the Employment and Entrepreneurship Fair of the UPO

The Pablo de Olavide University has presented the 9th edition of its Employment and Entrepreneurship Fair, which will be held in person on April 22 and 23, and online on April 24. The event, driven by the UPO (Pablo de Olavide University), aims to connect students with companies and entities from the productive sector. This edition will feature the Sevilla Innovation Center, as part of the program framed within the Sevilla FC Chair: university, business, and sport.

A new feature in this edition is the virtual phase of the Fair, which will be carried out through a new web platform. The Vice-Rector for Students, Employability, and Entrepreneurship, Amapola Povedano Díaz, highlighted this development during the opening ceremony, stating that “we aim for the 9th edition of the Employment and Entrepreneurship Fair to foster interaction between companies, institutions, and the talent generated by the university.”

The Employment and Entrepreneurship Fair will feature various information stands, a business pavilion, job offers, an exhibitor agenda, and a conference schedule. Students, who must register in advance to participate in the different activities, will be able to explore first-hand the job opportunities available after finishing their studies, as well as current labor market demands.

Through a virtual platform, students will be able to register for different meetings with companies, learn about their internship and hiring plans, sign up for in-person talks, submit their resumes to companies, and access the information provided by the various participating companies.

The Innovation Center will be present with an informative and innovative stand offering its training programs.

We look forward to seeing you in person on April 22 and 23 and online on April 24!

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Kickoff of the 8th Edition


The 8th edition of one of the most important master’s programs within the extensive educational offering of the Sevilla FC Innovation Center has arrived: the Master’s in Big Data applied to Football Scouting. This high-level course is designed to prepare scouts, analysts, and sports directors, among other key roles in the football industry.

The program provides students with the necessary tools to adapt to all situations within the world’s most popular sport while also diving into the crucial field of Big Data—an essential aspect in the training of future professionals.

Once again, the Sevilla FC Innovation Center opens its doors to aspiring professionals looking to specialize in scouting. This master’s program is ideal for football enthusiasts and offers a great opportunity to become a true expert in talent identification and analysis at a prestigious institution.

In previous editions, students of this program have had the chance to access top-tier internships and significant job opportunities with various football clubs worldwide. You can find all the details about this master’s program through this link.