Area: Education

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Data as a key tool at the service of the game in modern football

The round table “Data Analysis at the Service of the Game”, moderated by Sara Carmona (Head of Data at YouFirst) and David R. Sáez (CEO of Sports Data Campus), brought together diverse profiles such as José Ramón Sandoval, Miguel Ángel Ferreira (Sporting CP), and Ibai Gómez, aiming to provide a comprehensive perspective on the role of data in professional football.

The discussion explored different approaches and helped bridge the potential generational gap, showing that all roles within the game share a common language: performance-driven analysis.

From a coaching perspective, Sandoval emphasized that data should not dehumanize the player, highlighting a key idea: “data is a narrative.” For him, competing without data is no longer possible, but its true value lies in interpretation and context, ensuring that information is filtered to avoid player overload. He stressed the importance of adapting insights to both individual and team contexts, using data as support for decision-making and communication within the squad.

Meanwhile, Miguel Ángel Ferreira provided a more structural view of data usage within a club. He explained how data was first introduced in the scouting department, later evolving into a dedicated analysis unit capable of producing reports that deliver actionable insights for both players and the club. Today, data is also applied in areas such as load management, injury prevention, and physical performance monitoring, becoming an integral part of daily operations.

From a hybrid perspective, Ibai Gómez highlighted the importance of data in his transition from player to coach. His methodology relies heavily on both opponent and self-analysis, supported by a technical staff with specialized data roles. His playing experience also allows him to better understand the emotional context of the dressing room, promoting clear, accessible communication where data enhances rather than restricts player creativity.

Overall, the round table reinforced the idea that data is not an end in itself, but a tool that serves the game. Its real value lies in the ability of professionals to interpret, contextualize, and communicate it effectively, always respecting the essence of the player and the dynamics of football.

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Launch of the 10th Edition of the Master’s in Big Data Applied to Football Scouting

This initial session served as an institutional meeting point between the students and the faculty, providing an overview of the academic objectives, methodology, and key areas of focus for what is a particularly significant edition, further consolidating the program’s trajectory following the success of previous cohorts.

The master’s program maintains its strong commitment to academic excellence and specialized training, equipping participants with advanced knowledge in Big Data, machine learning, data analysis, and video analysis, as well as proficiency in key tools such as R and Python, all of which are essential for modern decision-making processes in professional football.

Throughout the program, students will develop competencies related to talent identification, the optimization of scouting processes, and the interpretation of analytical models, contributing to more efficient and strategic information management within sports environments.

As part of this new edition, the Sport Data Forum will take place on March 26 at the Ramón Sánchez-Pizjuán Stadium, bringing together professionals, experts, and industry stakeholders to discuss the latest trends in innovation, technology, and data analytics applied to sport.

With this tenth edition, the program reinforces its position as a well-established academic initiative, making a significant contribution to the development of highly qualified professional profiles and to the advancement of digital transformation within the football industry.

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Liberty University experiences an immersive Program at Sevilla FC through the Medical Academy

March 19, 2026 · Sevilla FC Innovation Center

The Sevilla FC Innovation Center has hosted a group of 21 students from Liberty University (Virginia, USA) for four days, accompanied by two professors from the university and a representative from Alandis, as part of the Medical Academy Program: an immersive educational experience designed to bring the real-world operations of an elite football club’s medical services closer to future sports health professionals.

A Window into Professional Football from the Inside

During their stay at the Sevilla FC Training Ground, participants had the opportunity to learn first-hand about the protocols, methodologies, and technologies that the club’s medical department applies on a daily basis with its players. From injury prevention to recovery processes and sports performance management, the program offered a comprehensive, applied view of medicine in high-level football.

The students were accompanied throughout the program by the Sevilla FC Sports Innovation team, who acted as hosts and guides during the sessions, facilitating access to the facilities and direct contact with the club’s professionals.

Education, Innovation, and International Reach

The Medical Academy Program is one of the initiatives of the Sevilla FC Innovation Center aimed at transferring knowledge between the world of professional football and the academic sphere. Through this type of experience, the club not only strengthens its international projection but also consolidates its position as a global benchmark in sports innovation and specialized training.

The collaboration with Liberty University, one of the largest private universities in the United States with a broad offering in health and sports sciences, represents a further step in Sevilla FC’s strategy to establish strong ties with top-tier academic institutions worldwide.

The Innovation Center: A Bridge Between Football and Academia

The Sevilla FC Innovation Center was born with the mission of serving as the meeting point between high-performance sports innovation and the sector’s demand for knowledge. Programs like the Medical Academy reflect that mission: bringing the unique experience of Sevilla FC beyond the pitch, making the know-how accumulated through decades of elite-level work available to universities, institutions, and professionals around the world.

This experience adds to those that other universities and international institutions have previously carried out through the Innovation Center’s various programs, consolidating a unique educational model that combines theory, practice, and direct access to the reality of professional football.

Does your university want to experience something like this?

If you are part of a university or academic institution and would like to find out how to design an immersive educational program with Sevilla FC, visit sevillafcinnovationcenter.com and discover all the available experiences, or write to us at [email protected].

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Inclusion and Experience in the Intermediate Course in Football Coaching

The Authorized Sports Education Center Sevilla FC Innovation Center continues to promote a comprehensive training model that combines theoretical learning with practical experiences in real environments. In this regard, the Intermediate Degree in Football Coaching, an official and accredited qualification, includes within its training pathway the subject of Physical Activity and Disability, which belongs to the complementary block.

This module enables students to acquire specific knowledge related to the adaptation of sports practice for people with disabilities, addressing key aspects such as inclusion in sport, the design of adapted tasks, and the management of groups with different functional abilities within the football environment.

With the aim of reinforcing these contents and transferring them into a practical context, students have the opportunity to participate in activities organized by students from both cycles together with Sevilla FC Genuine and the Sevilla FC Academy teams. These sessions provide an experiential learning environment in which future sports coaches can apply adapted methodologies, develop communication skills, and gain first-hand experience in the planning and implementation of inclusive activities.

Through initiatives such as these, the Sevilla FC Innovation Center reinforces its commitment to training that is aligned with the professional reality of the sports sector, promoting fundamental values such as equal opportunities, empathy, and social integration through football.

In this way, students not only expand their technical skills but also develop a more comprehensive vision of sport as an educational and social transformation tool, preparing themselves to face the challenges of their future professional careers.

If you would like to experience something like this, visit the training section of our website or get in touch through the contact form.

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Inspirando a los líderes del fútbol del futuro

El Sevilla FC continúa consolidando su presencia internacional a través de su responsable de proyectos internacionales, quien participa de forma recurrente en los programas formativos de la Federación Polaca de Fútbol (PZPN). Esta colaboración, que ya cuenta con una trayectoria de éxito, busca exportar el modelo de excelencia de la cantera sevillista a los técnicos y directivos polacos.

Como pilar central de esta colaboración, se organiza una estancia exclusiva en la Ciudad Deportiva José Ramón Cisneros Palacios, específicamente diseñada para que los diferentes perfiles profesionales que se están formando en la federación vivan una experiencia profesional real en una organización de élite, bajo la estructura de los programas Academy.

¿Qué son los Programas Academy?

Iniciativas diseñadas para trasladar el modelo deportivo y de negocio del Sevilla FC a clubes, federaciones y universidades, etc. Su objetivo es desarrollar el talento mediante la metodología y valores que formaron a campeones del mundo.

Este programa ofrece una visión 360º de la gestión deportiva del Sevilla FC, gestionada a través del Innovation Center y fundamentada en sus cuatro pilares: conocimiento, emprendimiento, formación y transformación.

–Rasgos distintivos: Destaca por su capacidad de personalización, adaptando los contenidos y el programa a los intereses específicos de clubes, federaciones u organismos internacionales.

–Formación integral: Incluye conferencias especializadas en las diferentes áreas y vertientes del club, impartidas por los profesionales del sector.

–Experiencia real: Los participantes interactúan con diferentes protagonistas dentro de un entorno profesional, viviendo la dinámica diaria de un club de élite.

–Desarrollo de liderazgo: Además de la parte técnica, se enfoca en la formación de líderes capaces de tomar decisiones estratégicas y gestionar equipos eficientemente.

–Metodología de aprendizaje: Combina lecciones teóricas con la observación de entrenamientos en vivo. No es un aprendizaje de ejecución, sino de análisis y networking supervisado por profesionales de élite para asegurar la consolidación de los conceptos.

–Personalización y Adaptabilidad: Las formaciones son asequibles para todos los públicos y se adaptan a las necesidades reales del sector.

–Certificación de Prestigio: Los participantes reciben una certificación oficial expedida por el Sevilla FC.

Nuestro objetivo es el desarrollo del talento, ¿y el tuyo?.

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Your Opportunity Starts Now! Enrollment Open for the 10th Edition of the Master’s in Big Data Applied to Scouting

The future of scouting is in data

Sevilla FC, through its Innovation Center, together with UCAM and the Sports Data Campus, has opened enrollment for the 10th edition of the Master’s in Big Data Applied to Scouting in Football, which will begin on March 26, 2026. Registration is now open for professionals looking to become part of the elite in digital football.

A program designed for professionals who make a difference

This master’s is aimed at scouts, analysts, coaches, sporting directors, and fitness coaches seeking to specialize in the strategic use of Big Data for decision-making within professional clubs.

Become an expert in analysis and sports strategy

The program provides hands-on training to transform large volumes of data into strategic insights, optimizing key areas such as scouting, performance analysis, squad planning, and competitive analysis. All learning is guided by active professionals from elite football clubs.

Flexible and accessible learning

Delivered 100% online and in Spanish, the program allows students to join a professional community that fosters networking, experience-sharing, and real career opportunities.

A Proven Track Record in Sports Innovation


More than 500 students have completed this master’s program, which combines theory, hands-on practice, and strategic vision, preparing participants to excel in an increasingly digital and competitive environment.

Enrollment open

Enrollment for the 10th edition of the Master’s in Big Data Applied to Scouting is now open, and places are limited. This program is designed for professionals who want to make a difference in an increasingly competitive and digital environment, so securing your spot early is essential.

The registration process is simple and fully online, making it accessible from anywhere in the world. Participants will also receive all necessary information about dates, program content, requirements, and payment options directly via email after registering.

Access the registration form here: Master’s in Big Data Applied to Scouting in Football. This is the first step to joining an international community of football professionals, expanding your network, and unlocking new career opportunities.

Boost your career to the elite of professional football

Participating in this program is not just about acquiring advanced Big Data knowledge; it’s about becoming a key reference within the professional football ecosystem. Students develop skills that enable them to make strategic decisions based on real data, enhance their analytical capacity, and improve team and project planning.

Upon completion, you will be prepared to take on key roles in elite clubs, from sporting direction and scouting to performance analysis and strategic planning. The program also connects you with active professionals, creating a unique learning environment that fosters networking, collaboration, and access to exclusive job opportunities.

This master’s is your opportunity to stand out in an increasingly digital and competitive sector, positioning yourself as an indispensable professional in modern football.

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¡Tu oportunidad empieza ahora! Abierto el plazo de inscripciones para la X edición

El futuro del scouting está en los datos

El Sevilla FC, junto a la UCAM y el Sports Data Campus, lanza la X edición del Máster en Big Data Aplicado al Scouting en Fútbol, que comenzará el 26 de marzo de 2026. Las inscripciones ya están abiertas para quienes quieran formar parte de la élite del fútbol digital.

Una formación diseñada para profesionales que marcan la diferencia

Este programa está dirigido a scouts, analistas, entrenadores, directores deportivos y preparadores físicos que buscan especializarse en el uso estratégico del Big Data para la toma de decisiones en clubes profesionales.

Conviértete en un experto en análisis y estrategia deportiva

El máster ofrece formación práctica para transformar grandes volúmenes de datos en información estratégica, optimizando procesos clave como scouting, análisis de rendimiento, planificación de plantillas y análisis competitivo. Todo ello de la mano de profesionales en activo de clubes de élite.

Modalidad flexible y accesible

Impartido 100% online y en castellano, el programa permite a los alumnos integrarse en una comunidad profesional que favorece networking, intercambio de experiencias y oportunidades laborales reales.

Una trayectoria consolidada en innovación deportiva
Más de 500 alumnos han pasado por este máster, que combina teoría, práctica y visión estratégica, preparando a los participantes para destacar en un entorno cada vez más digitalizado y competitivo.

Inscripciones abiertas

Las inscripciones para la X edición del Máster en Big Data Aplicado al Scouting ya están abiertas y las plazas son limitadas. Este programa está pensado para profesionales que quieren marcar la diferencia en un entorno cada vez más competitivo y digitalizado, por lo que asegurar tu lugar con antelación es fundamental.


El proceso de inscripción es sencillo y totalmente online, pensado para facilitar el acceso desde cualquier lugar. Además, los participantes recibirán toda la información necesaria sobre fechas, contenido del programa, requisitos y modalidades de pago directamente en su correo tras registrarse.


Accede al formulario de inscripción aquí: Máster en Big Data aplicado al Scouting en Fútbol. Este es el primer paso para integrarte en una comunidad internacional de profesionales del fútbol, ampliar tu red de contactos y abrir nuevas oportunidades laborales.

Impulsa tu carrera hacia la élite del fútbol profesional

Participar en esta formación no solo supone adquirir conocimientos avanzados en Big Data, sino convertirte en un referente dentro del ecosistema del fútbol profesional. Los alumnos desarrollan competencias que les permiten tomar decisiones estratégicas fundamentadas en datos reales, aumentar su capacidad de análisis y mejorar la planificación de equipos y proyectos deportivos.


Al finalizar el programa, estarás preparado para asumir roles clave en clubes de élite, desde dirección deportiva y scouting hasta análisis de rendimiento y planificación estratégica. Además, la formación te conecta con profesionales en activo, creando un entorno de aprendizaje único que favorece networking, colaboración y acceso a oportunidades laborales exclusivas.


Este máster es tu oportunidad para diferenciarte en un sector cada vez más digital y competitivo, posicionándote como un profesional imprescindible en el fútbol moderno.

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Sevilla FC hosts the second edition of the ‘Fitness Academy’ program

With the aim of consolidating and continuing the training programs promoted by the Innovation Center, Sevilla Football Club has held the second edition of the Fitness Academy program, once again welcoming various professionals from the Polish Football Association (PZPN).

This year’s initiative expanded on the scope of the previous edition by including experts from all areas related to sports performance, allowing the PZPN fitness coaches to gain both theoretical and practical insight into the club’s methodology, guided by Sevilla FC’s own technical staff and specialists.

On this occasion, the program also featured a presentation from the first team’s physical preparation and rehabilitation department, where participants were able to delve into the training processes carried out at the highest competitive level. In addition, they had the opportunity to visit the first team’s facilities, experiencing first-hand the structure and organization of Sevilla FC’s sports department.

It is worth highlighting that this marks the second visit of the Polish Football Association to the José Ramón Cisneros Palacios Training Ground, further strengthening the collaborative relationship between both institutions. Moreover, at the end of the month, Sevilla FC will welcome for the first time a women’s delegation from the PZPN, on the occasion of the Sports Directors Course organized by the Polish federation.

The Sevilla FC Innovation Center also welcomes other federations and clubs interested in discovering the club’s methodology and enjoying a tailor-made training experience, adapted to their specific needs and objectives, following the model of collaboration established with the Polish Football Association. For more information or visit requests, please contact [email protected].

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The eighth master’s edition attends a masterclass by Marino Arnáiz

The eighth edition of the master’s program continues its journey, this time with a session led by Marino Arnáiz, Head of Data at Sevilla FC, who presented “The Life Cycle of Data in Professional Football.”

The session began with a brief personal introduction, explaining the role of a data engineer within a football club and how their work integrates into innovation and analysis projects. For context, it was highlighted that data has become a key strategic asset for sports decision-making, from scouting to tactical preparation. The goal of the talk was to help attendees understand the complete data journey, from its origin to its end use in the applications employed by analysts and scouts.

Next, the origin of data was addressed, explaining the different types generated in a football environment—event data, tracking data, GPS data—and the main providers that supply them (Opta, WyScout, SkillCorner, etc.). The associated challenges of data acquisition, such as quality, formats, or update frequency, were also analyzed, using a visual example of the flow a raw dataset follows before processing.

In the technical section, the processes of ingestion and storage were explored in depth, describing how data pipelines (ETL) are designed and automated using APIs, cron jobs, or streaming flows. The design of the Data Lake, database management, and the importance of data lineage for ensuring data traceability and auditing were explained.

Subsequently, the transformation and modeling phase was explored, where data is cleaned, normalized, and structured into analytical models (dimensions, facts, hierarchies). Examples of derived metrics—such as those used in ProVision—were shown, and the importance of maintaining consistency and validation throughout the process was emphasized.

In the final part, it was explained how data is made available to the end user through internal and external APIs, and how it is integrated into workflow applications like AiFootball. A complete example illustrated the cycle data follows: from its initial capture to its final visualization in a scouting tool, underscoring the importance of continuous feedback with analysts and scouts to improve models and processes.

The talk concluded with a Q&A and debate session, where concerns about the practical application of Big Data in sports performance and the optimization of information flows in professional clubs were addressed.

This masterclass is one of many offered in the master’s program, reflecting the importance of data today. Information and technology have transformed what was once a luxury into what is now a strategic necessity within clubs.

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Sevilla FC welcomes the visit of the general directors of the K-League.

Sevilla FC, through its Innovation Center, continues to build bridges with various football stakeholders around the world. On October 18th, 19th, and 20th, the club welcomed a group of general directors from clubs in South Korea’s K-League.

The delegation of senior Korean football executives attended live matches of both the Sevilla FC men’s and women’s first teams against RCD Mallorca and Madrid CFF, respectively. They also toured the Ramón Sánchez-Pizjuán Stadium and the José Ramón Cisneros Palacios Training Ground. In addition, they attended several presentations on the club’s working processes in areas such as youth academy development and other business-oriented fields like fan engagement and international communication.

 

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El Sevilla FC expone su metodología de análisis en el evento `Tecnología en el fútbol élite – Kaantera x VEO´

El Sevilla FC continúa consolidándose como una referencia en el uso de la tecnología aplicada al fútbol. Este miércoles 22 de octubre, el club ha estado presente en el evento “Tecnología en el Fútbol de Élite”, organizado por Veo Technologies y Kaantera, celebrado en el Google Campus de Madrid.

Durante la ponencia, Daniel del Valle y Juan Carlos Gordillo expusieron la metodología de trabajo del área de análisis del Sevilla FC y el papel fundamental que desempeñan las cámaras Veo dentro de ella. Además de detallar los aspectos técnicos de la herramienta, los representantes del club explicaron cómo el Sevilla FC ha desarrollado un ecosistema integral de análisis y minería de datos a partir de su uso.

Gracias a esta tecnología, el club es capaz de obtener métricas avanzadas que posteriormente se transforman en información visual mediante Power BI, una herramienta clave para la interpretación táctica, la evaluación del rendimiento y la toma de decisiones estratégicas en todas las áreas deportivas.

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Collaboration Agreement with FSI Training to Promote Education and Research in Elite Football

Sevilla FC has reached a strategic agreement with FSI Training, a company specialized in professional football education and development. This alliance holds a special significance for the club, as Bernardo Requena, CEO of FSI Training, served as the first team’s fitness coach during the 2004-2005 and 2005-2006 seasons, closing nearly two decades later a circle of collaboration between the two institutions.

The agreement has an initial duration of one year, with the possibility of renewal, and represents a solid step toward generating value for both FSI Training students and Sevilla FC professionals.

Opportunities for FSI Training Students

Thanks to this agreement, students enrolled in FSI Training’s Professional Football Master’s programs will have the opportunity to undertake internships at Sevilla FC, gaining direct experience in a club recognized in LaLiga and European football.

In addition, Sevilla FC joins FSI Training’s network of partner clubs, allowing the club to post job offers through the platform and access specialized profiles from FSI’s international community of students and professionals.

Collaboration in Research with FSI Lab

The alliance also includes Sevilla FC’s participation in FSI Lab projects, FSI Training’s scientific laboratory, aimed at developing applied research in high-performance football.

Led by internationally recognized sports scientist Fabio Nakamura, FSI Lab will allow Sevilla FC to join ongoing research lines or develop new initiatives alongside the FSI team.

The agreement also covers collaboration in the continuous education of Sevilla FC’s coaching staff. Through FSI Training programs, club professionals will have the opportunity to develop in an academic and scientific environment of excellence.

An Expanding Global Network

With this alliance, Sevilla FC joins more than 40 elite clubs that already collaborate with FSI Training worldwide. In doing so, the club strengthens its mission to connect education, practice, and applied scientific research in professional football, providing value to both students and partner clubs.