Area: Education

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Los Prague Raptors participan en el Programa Coaches Academy del Sevilla FC Innovation Center.

Alexie Kolowrat, jugadora del primer equipo femenino y entrenadora del equipo Sub-15, se mostró muy agradecida por esta experiencia: “Espero poder llevar mucho conocimiento de vuelta a casa en diferentes categorías de entrenamiento. No solo los aspectos técnicos de organizar entrenamientos y ese tipo de cosas, sino también todos los aspectos fuera del entrenamiento, como la recuperación y el análisis de partidos, y esas cosas que podemos empezar a implementar en nuestro club.”. 

La jugadora y entrenadora destacó la relevancia de abordar áreas que suelen pasarse por alto en los clubes emergentes:  “Como entrenadora, me va a ayudar a ver cómo implementar algunas de estas cosas a una escala más pequeña, pero aun así ver cómo podemos usarlas y centrarnos en aspectos que no habíamos considerado completamente antes.” 

Kolowrat también subrayó la importancia del que el Sevilla FC da a los detalles, un factor que considera crucial tanto en su desarrollo como entrenadora como en su rol de jugadora:  “Ha sido muy útil ver la cantidad de atención que se le da aquí a diferentes aspectos que a veces la gente pasa por alto. Aquí se enfocan en cada detalle, y puedes ver el gran efecto al hacer bien las pequeñas cosas. Como jugadora, me ha mostrado que realmente necesitas dar el 100% en todo, no solo en el fútbol, sino también en la psicología y todo lo que está fuera.”*  

El programa Coaches Academy ofreció a Kolowrat y a los participantes acceso a recursos de primer nivel y la oportunidad de interactuar con expertos en disciplinas como análisis de datos, fisiología, psicología deportiva y gestión de equipos. Según Alexie, esta experiencia representa una oportunidad única para aplicar lo aprendido en el Prague Raptors:  “Es una experiencia muy enriquecedora que definitivamente deberían aprovechar si tienen la posibilidad porque los recursos aquí son muy valiosos, con expertos en diferentes disciplinas“. 

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The Training Courses at Sevilla FC Innovation Center in Full Swing.

The Master’s in Innovation and Technology Applied to Sports is conducted in collaboration with Sports Data Campus and the Catholic University of Murcia (UCAM). It offers professionals from the fields of technology and sports the opportunity to explore the transformation processes of sports organizations based on innovation and technology. So far, there have been notable presentations, such as the one by José María Cruz Gallardo, Head of R&D+i Football at Sevilla FC, on “Law and New Technologies,” and the one by Pilar Morejón, Management Controller at Sevilla FC, together with Jaime Cerdá, on “Data Protection.” Enrollment is still open, although a second edition will begin in March 2025. More information is available here.

The Master’s in Big Data Applied to Football Scouting, meanwhile, has set a record for new enrollments, although registration is still open. Also organized in partnership with Sports Data Campus and UCAM, this program is designed to provide students with the necessary knowledge to excel in a data-driven sports management role. Noteworthy sessions so far include “Data Serving the Scouting Processes in Professional Football” by Ramón Rodríguez Verdejo ‘Monchi,’ President of Football Operations at Aston Villa FC, and “The Role of the Scout under the Guidance of the Sports Director” by Víctor Orta, Sports Director of Sevilla FC. Information about this master’s program can be found here.

Another major new offering this season, which began a few weeks ago, is the Official Football Coaching Course, which has already completed two subjects: Anatomical Bases and Sports Physiology and First Aid and Hygiene in Sports. The subject Sports Training has just started. Coaches from Sevilla FC such as Ernesto Chao, José Antonio Andrade, Manu Sanz, and Rafa Castaño have participated. Further details can be found here.

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October: A Key Month for Various Training Programs at the Sevilla FC Innovation Center

This October is a significant month in the training calendar of the Sevilla FC Innovation Center, with several of its key master’s programs beginning new editions. The VII edition of the Master in Big Data Applied to Scouting in Football, in collaboration with Sports Data Campus and UCAM, is one of the most prominent courses. It trains sports directors, analysts, scouts, coaches, and trainers to perform various roles within the football industry, particularly in the field of Advanced Analytics in Sports Management. The VII edition will begin on the 29th, and the last available enrollment spots can be accessed through this link.

The big news this year is the launch of the I edition of the Master in Innovation and Digital Transformation in Sports Organizations, also in collaboration with Sports Data Campus and UCAM. This course is aimed at professionals from both the sports and non-sports sectors who wish to lead the digital transformation of sports organizations through the application of new technologies. The master’s program will start this coming Tuesday, with enrollment open until then via this link.

Additionally, this season the Sevilla FC Innovation Center has introduced two major sports training programs. In coordination with CESUR, official Vocational Training studies at the Intermediate and Advanced levels are being offered, leading to the qualification of football coach, enabling graduates to coach in Spain. Moreover, the Sevilla FC Goalkeeping Academy has also just started. This project provides technical, tactical, physical, and psychological training for football goalkeepers, delivered by club coaches at the Ciudad Deportiva, in collaboration with the R&D Department. For more information, you can check this link.

Lastly, the Antonio Puerta Football School has also started its activities this month at the Ciudad Deportiva. This well-established project, now in its XVI edition, trains children in Sevilla FC values through football practice on the club’s training fields, with the guidance of Sevilla FC professionals. The last available spots can be secured through this link.

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VII edition of the Master in Big Data applied to Scouting of Sevilla FC Innovation Center

The Sevilla FC Innovation Center, together with the Catholic University of Murcia (UCAM) and the Sports Data Campus, co-organizes one of the most renowned courses in the field of data analysis in soccer: the Master in Big Data applied to Scouting in soccer. A course in Spanish and online format that allows students to improve their professional training in this field and that celebrates its VII edition. For this edition, which will begin in October, the registration period is now open and can be formalized through this link.

So far more than 450 students have passed through this master, which trains the scouts of the future in the use of digital tools to optimize their work process. It is, therefore, a development of the scout’s professional profile that enables him to remain relevant in the market. The master’s degree has been designed to provide students with the necessary knowledge to play a leading role in ‘Data Driven’ sports management. The training seeks to update and improve the professional profile of the scout, sports directors, coaches and analysts, ensuring that they are prepared to face the challenges and take advantage of the opportunities presented by the digital era in the field of sports.

During the six previous editions, students have had the opportunity to carry out internships in the Data and Analysis departments of Sevilla FC, access internships and job opportunities in other clubs and develop extremely interesting final projects. Teachers such as the current sporting director of Sevilla FC, Víctor Orta, or the sporting director of Aston Villa FC and ex-Sevillista, Ramón Rodríguez Verdejo ‘Monchi’, among others, participated in the course.

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The “Sevilla FC Goalkeeping Academy” is born, a new project under the auspices of the Innovation Center

The Sevilla FC Innovation Center continues to expand its training offer and has created a new project called ‘Sevilla FC Goalkeeping Academy’, an activity that will meet the need to provide technical, tactical, physical and psychological training to soccer goalkeepers. The training will be given by club technicians at the Ciudad Deportiva with the collaboration of the R+D+i Department, as well as other specific activities for coaches, players, business managers, medical staff and other soccer professionals.

This project was created as a technical-actification school for goalkeepers that will be based on the methodology that Sevilla FC uses in all its lower levels. It will be focused on categories from pre-benjamin to senior and will be open to individuals as well as clubs, schools and semi-professionals.

Through the ‘Sevilla FC Goalkeeping Academy’ the goalkeeper will be developed in all facets, both sporting (improving his performance and quality) and personal (improving his ability to concentrate and commitment to the club). In addition, the technical-tactical aspects of the goalkeeper will be worked on both individually and as part of a team, so that he can also develop in his collective facet, which is necessary to carry out his work within the group itself.

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Sevilla FC creates an international team

Sevilla FC will have from this season a new team integrating its competitive structure. It will be a squad with a marked international character that will start competing in the Tercera Andaluza and will be formed mostly by foreign players over 18 years of age, in accordance with FIFA regulations. This is a project not only of a sporting nature, but also of international strategic development, through which foreign players will be given a place, regardless of their potential on the field of play, to help the club grow in different markets of interest.

This is a new pillar of the internationalization of sports at Sevilla FC and will be coordinated by the club’s Innovation Center, a platform that brings together the entire innovation proposal that Sevilla FC offers to the world of sport, as a result of the promotion and development of R+D+i projects that make it possible to respond to new trends and consumer demands in the sector. The new international team will have the normal and customary treatment of the rest of the youth teams, with its own coaching staff, analysis, physical preparation, media coverage and medical service, and the facilities of the sports city at its disposal. In this first season of life it will not be a 100% foreign team for operational reasons, an objective that will be achieved progressively in the coming seasons. In order to finalize the formation of the team, a trial period will be held during the first week of August, which is open to all U-19 players of foreign nationality who are interested in forming part of this innovative project under the Sevilla FC brand.

The team will be coached this season by Óscar Olomo, a coach with extensive experience in the club’s Femenino B, along with his assistant coach Antonio González, a former canterano of the club who also comes from the Femenino B team.

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Final touch for the Sevilla FC Academy

The Sevilla FC Innovation Center is the platform that brings together the entire innovation proposal of the club, which brings together both the technological commitment and the R&D&I activities of Sevilla FC. Among others, it articulates the entire training offer that is made available to third parties, whether they are clubs, federations or other entities and professionals in the world of soccer. Within this training offer, the Sevilla FC Academy, which offers the possibility of learning the club’s methodology in different areas and which has grown exponentially in the last season, is of vital importance.

Throughout the 2023-24 campaign, there have been many visits to the Sevilla FC facilities, from groups of coaches (Coaches Academy) to teams (Players Academy), including medical staff (Medical Academy) and different business areas (Business Academy). More lasting international strategic alliances have even been agreed, such as the one with Gangwon FC of South Korea (World Club Alliance Program), which joins the one already consolidated with FC Bengaluru United of India.

In recent months, the Sevilla FC Innovation Center has trained, among others, coaches from clubs belonging to the ECA (European Club Association) and the KFA (Korean Football Federation), teams such as Ottawa South United (Canada), IFA New England (USA) and Mjallby AIF (Sweden), and students and teachers from the Universidad San Francisco de Quito (Ecuador), in addition to the institutional visit of a delegation from Gangwon FC (Korea). Likewise, the Sevilla FC Academy has sent youth academy coaches to other territories, such as the facilities of Europa FC, in Gibraltar, or countries like the Czech Republic and Poland to work with players from clubs and federations, developing specific training sessions under the Sevilla FC methodology.

For the 2024-25 season, in which the Sevilla FC Innovation Center, in its training area, will begin to offer official coaching courses, the number of projects will increase with various initiatives such as a new team that will compete in the Tercera Andaluza, a special academy for goalkeepers, the ‘Sevilla FC GK Academy’, and a new School of Technification. In addition to other projects that will be announced during the course of the season. All the information on new developments can be found at this link.

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New season at the Antonio Puerta School, where sportsmen with Sevillista values are created

The Antonio Puerta Soccer School is already preparing for the 2024-25 academic year. To this end, the registration period for a new season that is full of activities and challenges for the little ones has been open since Tuesday. The school is the ideal environment for children born between 2011 and 2020 to play sports, develop, learn and, above all, have fun while they soak up the best Sevillista values.

The course is designed for the following categories: baby, pre-benjamin, benjamin, alevin and infantile. Each student will belong to a team that will be named after a Sevilla FC player and will receive the necessary sports equipment for training: two complete playing kits (shirt, shorts and socks), tracksuit, training sweatshirt, raincoat and backpack.

Most of the activities will take place at Sevilla FC’s top-level facilities at the Ciudad Deportiva José Ramón Cisneros Palacios. The schedule will be the same as usual: Monday to Thursday from 17.00 to 20.00 hours. Specifically, two training days a week of one hour, with games and/or games on Fridays from November onwards.

All the necessary information is available at this web address. Prices are the same as last year, as well as discounts for Sevilla FC members and season ticket holders. To proceed with the registration process, please click on this link.

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Renew your place in the Antonio Puerta School for next season

This Monday is the deadline for the renewal of the Antonio Puerta School for the 2024-2025 season. These inscriptions are still intensifying, but anyone who does not want to miss the opportunity is still in time to sign up.

The Antonio Puerta Soccer School continues with its renewal period open. After this process began last June, Sevilla FC and its Foundation continue to prepare a new season for those Sevilla players born between 2011 and 2018, both included, who want to take their first steps with the ball in the facilities of the Utrera road.

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Conference by Jesús Arroyo on sports law to the students of LaLiga Business School

LaLiga Business School has once again chosen the Ramón Sánchez-Pizjuán as the venue for one of its special days, in which it takes the students of the various courses it offers out of its offices. On this occasion, the visit to Sevilla FC was hosted by the club’s deputy general manager, Jesús Arroyo, who shared his extensive experience in the field with the students of the Master’s Degree in Sports Law applied to professional soccer in the José Antonio Sánchez-Araujo press room.

LaLiga has developed the Master’s Degree in Sports Law applied to professional soccer to offer the possibility of specialization in one of the fastest growing branches of law. An area in which Sevilla FC has extensive experience with numerous success stories.

Likewise, Jesús Arroyo, is the Institutional Coordinator of the Master’s Degree in Sports Law applied to Football at Sevilla FC in collaboration with the Catholic University of Murcia, whose registration period is still open for the new edition.

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Closing Ceremony of the Master in Big Data applied to Scouting in Football at the Pizjuán

The Ramón Sánchez-Pizjuán once again hosted the closing ceremony of the Master’s Degree in Applied Big Data for Scouting in Football, one of the flagship courses promoted by Sevilla FC’s Innovation Center as part of its increasingly extensive educational offerings. Students from the last two editions had an in-person session in the heart of the Sevillista temple, specifically in the José Antonio Sánchez-Araujo press room, where, among other professionals from the club, they received a masterclass from the club’s sporting director, Víctor Orta.

Additionally, during this closing ceremony, all the master’s students received a commemorative sash for completing the course in the stadium’s ante box, alongside Sevilla FC’s seven Europa League trophies won to date. All the students completed the day by enjoying the Stadium Tour of the legendary Sevillista stadium.

The master’s program is organized by Sport Data Campus, in collaboration with the Catholic University of Murcia (UCAM) and the Sevilla FC Innovation Center, and enables professionals to acquire all the necessary knowledge to organize a top-level ‘data-driven’ sports management. Registrations for the VII edition, which will run from October 2024 to June 2025, are now open.

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Coaches of Sevilla FC Academy carried a clinic at the Europa FC Academy

The activity coordinated by the R&D&I Department of Sevilla FC through the Innovation Center never ceases, and last week it was the turn of two youth coaches from the club, Javier Álex and Diego Blanco, who traveled to Gibraltar Camp with the Europa FC Academy. There, they carried a clinic and explained the training methodology followed in Sevilla FC Academy.

Two training sessions, alongside John Moreno, director of the Europa FC Academy, helped the young footballers of the Gibraltarian team and their coaches gain a basic understanding of the main principles followed at Sevilla FC. The sessions were focused on players born between 2006 and 2012 initially, and then between 2013 and 2016.

With this type of activity, one of the main objectives of Sevilla FC’s Innovation Center is fulfilled: to share the knowledge generated through this platform with others. This educational intention is channeled through training programs.