Area: Education

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El Máster en Innovación y Transformación Digital completa un marzo repleto de aprendizaje

El Máster en Innovación y Transformación Digital en Entidades Deportivas del Sevilla FC Innovation Center, organizado junto a Sport Data Campus, ha cerrado un mes de marzo repleto de interesantes ponencias por parte de distintos expertos.

Javier Gil, responsable de implementación y desarrollo de IA en LaLiga protagonizó la charla ‘Un enfoque honesto de la IA generativa y el futuro del trabajo’. Por su parte, Juan Esteban clase en directo impartida por Juan Esteban Gómez Llamas, trabajador del Sevilla FC Innovation Center, impartió una clase en directo titulada ‘Comprendiendo los procesos en una entidad deportiva’.

Los días 11, 12 y 13 de marzo los alumnos pudieron asistir a 3 ‘Master Class’ impartidas por Carlos González Graña, socio fundador y CEO de BHI Capital, de nuevo Juan Esteban Gómez Llamas y Miguel Angel Loor, Presidente la Liga Pro de Ecuador. El primero habló de inversión y emprendimiento en la industria del deporte; el segundo, de liderazgo digital y la transformación operativa en entidades deportivas; y el tercero, para exponer el modelo de negocio de la Liga Pro encuatoriana.

También fueron protagonistas Conrado Sandoval, director de Desarrollo de la Competencia La Liga MX, y Débora Saldanha, Jefa de Innovación del Club Atlético Mineiro, de Brasil. Las formaciones se completaron con más personal del Sevilla FC, como el director general del club, José González-Dans, la directora de Recursos Humanos, Raquel Frías, o el responsable de Sostenibilidad y de la Fundación Sevilla FC, Santiago González. Igualmente, Mamen Blanco, ejecutiva especialista en desarrollo del talento e IA, impartió una ponencia sobre este tema a los alumnos.

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Taking part in the Employment and Entrepreneurship Fair of the UPO

The Pablo de Olavide University has presented the 9th edition of its Employment and Entrepreneurship Fair, which will be held in person on April 22 and 23, and online on April 24. The event, driven by the UPO (Pablo de Olavide University), aims to connect students with companies and entities from the productive sector. This edition will feature the Sevilla Innovation Center, as part of the program framed within the Sevilla FC Chair: university, business, and sport.

A new feature in this edition is the virtual phase of the Fair, which will be carried out through a new web platform. The Vice-Rector for Students, Employability, and Entrepreneurship, Amapola Povedano Díaz, highlighted this development during the opening ceremony, stating that “we aim for the 9th edition of the Employment and Entrepreneurship Fair to foster interaction between companies, institutions, and the talent generated by the university.”

The Employment and Entrepreneurship Fair will feature various information stands, a business pavilion, job offers, an exhibitor agenda, and a conference schedule. Students, who must register in advance to participate in the different activities, will be able to explore first-hand the job opportunities available after finishing their studies, as well as current labor market demands.

Through a virtual platform, students will be able to register for different meetings with companies, learn about their internship and hiring plans, sign up for in-person talks, submit their resumes to companies, and access the information provided by the various participating companies.

The Innovation Center will be present with an informative and innovative stand offering its training programs.

We look forward to seeing you in person on April 22 and 23 and online on April 24!

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Kickoff of the 8th Edition

The 8th edition of one of the most important master’s programs within the extensive educational offering of the Sevilla FC Innovation Center has arrived: the Master’s in Big Data applied to Football Scouting. This high-level course is designed to prepare scouts, analysts, and sports directors, among other key roles in the football industry.

The program provides students with the necessary tools to adapt to all situations within the world’s most popular sport while also diving into the crucial field of Big Data—an essential aspect in the training of future professionals.

Once again, the Sevilla FC Innovation Center opens its doors to aspiring professionals looking to specialize in scouting. This master’s program is ideal for football enthusiasts and offers a great opportunity to become a true expert in talent identification and analysis at a prestigious institution.

In previous editions, students of this program have had the chance to access top-tier internships and significant job opportunities with various football clubs worldwide. You can find all the details about this master’s program through this link.

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La revolución del videoanálisis en el fútbol

En el fútbol moderno la información supone poder, con lo cual supone una ventaja sobre los demás. En un deporte en el que cada detalle cuenta, el videoanálisis se ha convertido en una herramienta fundamental para los entrenadores. Roberto López afirma que “El lenguaje que entiende el entrenador es el vídeo. Es por ello lo importante de esta herramienta, que todos los datos están vinculados a vídeo.”

La personalización de la herramienta para cada club es clave. Es una ventaja competitiva. Las consultorías especializadas en análisis deportivo trabajan directamente con los clubes para ofrecer dashboards personalizados, atendiendo a las necesidades específicas de cada equipo. No se trata solo de transformar datos en información, sino de aportar verdadero valor a los cuerpos técnicos.

Profesionales altamente cualificados trabajan con los cuerpos técnicos, permitiendo que las herramientas sean completamente útiles y que además se adapten a las necesidades del entrenador. Sin embargo el uso de la inteligencia artificial en el análisis de datos requiere de prudencia. Hay que tener cierto criterio para analizar aquellas respuestas que son correctas, no hay que olvidar que la inteligencia artificial también puede errar. Por lo tanto es de vital importancia contar con expertos que sepan interpretar los datos de manera adecuada.

El fútbol del futuro dependerá de cómo se utilicen las herramientas del presente. La clave se encuentra en combinar el conocimiento humano con el análisis de datos para optimizar y llevar más allá las estrategias para además poder potenciar el rendimiento de los equipos. A pesar de todos los avances tecnológicos, el fútbol sigue siendo un deporte de naturaleza caótica, donde la pasión y la incertidumbre son parte esencial de su magia.

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Sevilla FC incorporates BRAINSFIRST BV technology in player development and talent identification

Sevilla FC has signed a two-and-a-half-year agreement with BrainsFirst BV to implement cognitive assessment technology in the development of its young footballers. This collaboration aims to enhance player performance and facilitate the identification of new talents.

With these technological tools, the club will incorporate cognitive skills analysis into the existing evaluation criteria for future professional and elite players, alongside physical, technical, tactical, and mental performance.

BrainsFirst BV, which collaborates with top-tier clubs such as Ajax, Real Sociedad, PSV, Bayer Leverkusen, Nottingham Forest, and Eintracht Frankfurt, provides a diagnostic platform based on neuroscience and gamification. Agustín López Páez, Director of the Youth Academy, highlights that this partnership will be key to training young footballers, as it represents an innovative tool in cognitive control within elite sports and will complement Sevilla FC’s modern and coordinated youth development approach.

A step forward in youth training and development

Antonio Gutiérrez López, Project Manager at Sevilla FC, emphasizes that this new technology will provide a deeper understanding of the players and their potential, making their development more effective. With objective and verifiable data, coaches will be able to make more informed decisions, aligning with the club’s data-driven strategy and strengthening its strategic plan. To achieve this, Sevilla FC will combine its own resources with the expertise of its new partner.

Jens Urlbauer, Business Development Director at BrainsFirst BV, explains the significance of this alliance with Sevilla FC: “We are delighted to collaborate with a club that has a clear vision for player identification and development, and that is integrating innovative tools to achieve even greater success. Sevilla FC aims to support its players in their transition to professional football, emphasizing the importance of data-driven insights in this process.”

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A February full of visits and training sessions.

The Innovation Center of Sevilla Fútbol Club continues to establish itself as a benchmark in training and innovation within the football industry. In recent weeks, the club has hosted up to four training programs, strengthening its role as a hub for the development of players, coaches, and sports professionals.

In this context, the Training Facilites José Ramón Cisneros Palacios has welcomed two international clubs as part of its Players Academy program. First, FK Terlicko 2022 from the Czech Republic enjoyed an immersive experience that included high-level training sessions led by club coaches. Additionally, the young footballers had the opportunity to take an exclusive tour of the Ramón Sánchez-Pizjuán Stadium, delving into the history and greatness of Sevilla FC, and attended a Sevilla Atlético match at the Jesús Navas Stadium, experiencing the competition atmosphere firsthand.

On the other hand, Lincoln Red Imps Football Club, the most decorated team in Gibraltar, also took part in the Players Academy program with the goal of strengthening its youth academy’s training methodology. The U8 team from the Gibraltarian club participated in training sessions alongside Sevilla FC’s youth coaches and played a friendly match against Sevilla FC’s U8, fostering both sporting and cultural exchange between the two entities.

Beyond player development, the Innovation Center has also served as a learning platform for professionals in the industry. In this regard, students from the Master’s in Physical Preparation and Rehabilitation in Football at UCAM took part in a series of practical workshops led by Sevilla FC specialists at the Assessment Center, where they gained first-hand experience with advanced methods for performance analysis and optimization. They also had the opportunity to explore both the Ramón Sánchez-Pizjuán Stadium and the state-of-the-art facilities dedicated to the first team at the Ciudad Deportiva.

Finally, the LALIGA Business School training program also found a strategic partner in Sevilla FC for the specialization of its students. On this occasion, students from the Master’s in Sports Management received specialized training from various club professionals, deepening their understanding of key aspects of management and decision-making in elite football.

Through these initiatives, Sevilla Fútbol Club reaffirms its commitment to innovation, education, and talent development, further establishing its Innovation Center as a leading space in the international football landscape.

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New edition of the SPORT DATA FORUM 25 at the Ramón Sánchez Pizjuán

The SPORT DATA FORUM 2025 (SDF 2025) is organized by Sports Data Campus, with the key collaboration of Sevilla FC and the Catholic University of Murcia (UCAM). This one-year program will kick off with an in-person session at Sevilla FC’s iconic stadium, followed by monthly online sessions every Monday until February 2026, enabling global and continuous participation.

It has become a tradition for Sports Data Forum editions to begin at Sevilla FC’s facilities, and 2025 will be no exception. This year’s edition, one of the most important events in the field of sports Big Data, will launch at the Ramón Sánchez-Pizjuán Stadium on March 20. The opening session will feature over ten hours of debates, conferences, and interactive activities. Tickets are available here.

As always, SDF 2025 will welcome international experts who will discuss innovative topics, present real-world case studies, and analyze the impact of data analytics on sports performance and strategic decision-making. This event is an essential opportunity for professionals and enthusiasts passionate about the intersection of technology and sports, offering a comprehensive perspective on current and future trends in sports analytics.

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Celebration of the International Day of Persons with Disabilities at Antonio Puerta Academy

Sevilla FC Genuine Wraps Up a Busy Week Celebrating International Day of Persons with Disabilities

This Tuesday, Sevilla FC Genuine concluded a week of intense activity marking the December 3rd celebration of the International Day of Persons with Disabilities. Following last week’s shared training session with the first team, Salvador Bernal’s squad paid a heartfelt visit to the students of the Antonio Puerta Football School.

The event, held at the school’s training grounds within the José Ramón Cisneros Palacios Sports City, was filled with laughter, shared games, camaraderie, and encouragement for the school’s students.

A few days earlier, the Antonio Puerta Football School had also welcomed several members of Sevilla FC’s first team. It’s worth noting that children born between 2011 and 2020 still have the chance to join the school’s activities across its various categories. For more information, visit this link.

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The Prague Raptors participate in the Coaches Academy Program of the Sevilla FC Innovation Center

Alexie Kolowrat, player of the first women’s team and coach of the U-15 team, expressed deep gratitude for this experience: “I hope to take a lot of knowledge back home across different coaching categories. Not just the technical aspects of organizing training sessions and that sort of thing, but also everything outside of training, like recovery and match analysis, and those things we can start to implement in our club.”

The player and coach highlighted the importance of addressing areas that are often overlooked in emerging clubs: “As a coach, it will help me see how to implement some of these things on a smaller scale, but still figure out how we can use them and focus on aspects we hadn’t fully considered before.”

Kolowrat also emphasized the importance Sevilla FC places on details, a factor she considers crucial both for her development as a coach and her role as a player: “It has been very helpful to see the amount of attention given here to different aspects that people sometimes overlook. Here, they focus on every detail, and you can see the big impact of doing the little things right. As a player, it has shown me that you really need to give 100% in everything, not just in football, but also in psychology and everything off the pitch.”

The Coaches Academy program provided Kolowrat and other participants access to top-tier resources and the opportunity to interact with experts in disciplines such as data analysis, physiology, sports psychology, and team management. According to Alexie, this experience represents a unique opportunity to apply what she has learned to the Prague Raptors: “It’s a very enriching experience that they should definitely take advantage of if they have the chance, because the resources here are very valuable, with experts in different disciplines.”

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The Training Courses at Sevilla FC Innovation Center in Full Swing.

The Master’s in Innovation and Technology Applied to Sports is conducted in collaboration with Sports Data Campus and the Catholic University of Murcia (UCAM). It offers professionals from the fields of technology and sports the opportunity to explore the transformation processes of sports organizations based on innovation and technology. So far, there have been notable presentations, such as the one by José María Cruz Gallardo, Head of R&D+i Football at Sevilla FC, on “Law and New Technologies,” and the one by Pilar Morejón, Management Controller at Sevilla FC, together with Jaime Cerdá, on “Data Protection.” Enrollment is still open, although a second edition will begin in March 2025. More information is available here.

The Master’s in Big Data Applied to Football Scouting, meanwhile, has set a record for new enrollments, although registration is still open. Also organized in partnership with Sports Data Campus and UCAM, this program is designed to provide students with the necessary knowledge to excel in a data-driven sports management role. Noteworthy sessions so far include “Data Serving the Scouting Processes in Professional Football” by Ramón Rodríguez Verdejo ‘Monchi,’ President of Football Operations at Aston Villa FC, and “The Role of the Scout under the Guidance of the Sports Director” by Víctor Orta, Sports Director of Sevilla FC. Information about this master’s program can be found here.

Another major new offering this season, which began a few weeks ago, is the Official Football Coaching Course, which has already completed two subjects: Anatomical Bases and Sports Physiology and First Aid and Hygiene in Sports. The subject Sports Training has just started. Coaches from Sevilla FC such as Ernesto Chao, José Antonio Andrade, Manu Sanz, and Rafa Castaño have participated. Further details can be found here.

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October: A Key Month for Various Training Programs at the Sevilla FC Innovation Center

This October is a significant month in the training calendar of the Sevilla FC Innovation Center, with several of its key master’s programs beginning new editions. The VII edition of the Master in Big Data Applied to Scouting in Football, in collaboration with Sports Data Campus and UCAM, is one of the most prominent courses. It trains sports directors, analysts, scouts, coaches, and trainers to perform various roles within the football industry, particularly in the field of Advanced Analytics in Sports Management. The VII edition will begin on the 29th, and the last available enrollment spots can be accessed through this link.

The big news this year is the launch of the I edition of the Master in Innovation and Digital Transformation in Sports Organizations, also in collaboration with Sports Data Campus and UCAM. This course is aimed at professionals from both the sports and non-sports sectors who wish to lead the digital transformation of sports organizations through the application of new technologies. The master’s program will start this coming Tuesday, with enrollment open until then via this link.

Additionally, this season the Sevilla FC Innovation Center has introduced two major sports training programs. In coordination with CESUR, official Vocational Training studies at the Intermediate and Advanced levels are being offered, leading to the qualification of football coach, enabling graduates to coach in Spain. Moreover, the Sevilla FC Goalkeeping Academy has also just started. This project provides technical, tactical, physical, and psychological training for football goalkeepers, delivered by club coaches at the Ciudad Deportiva, in collaboration with the R&D Department. For more information, you can check this link.

Lastly, the Antonio Puerta Football School has also started its activities this month at the Ciudad Deportiva. This well-established project, now in its XVI edition, trains children in Sevilla FC values through football practice on the club’s training fields, with the guidance of Sevilla FC professionals. The last available spots can be secured through this link.

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VII edition of the Master in Big Data applied to Scouting of Sevilla FC Innovation Center

The Sevilla FC Innovation Center, together with the Catholic University of Murcia (UCAM) and the Sports Data Campus, co-organizes one of the most renowned courses in the field of data analysis in soccer: the Master in Big Data applied to Scouting in soccer. A course in Spanish and online format that allows students to improve their professional training in this field and that celebrates its VII edition. For this edition, which will begin in October, the registration period is now open and can be formalized through this link.

So far more than 450 students have passed through this master, which trains the scouts of the future in the use of digital tools to optimize their work process. It is, therefore, a development of the scout’s professional profile that enables him to remain relevant in the market. The master’s degree has been designed to provide students with the necessary knowledge to play a leading role in ‘Data Driven’ sports management. The training seeks to update and improve the professional profile of the scout, sports directors, coaches and analysts, ensuring that they are prepared to face the challenges and take advantage of the opportunities presented by the digital era in the field of sports.

During the six previous editions, students have had the opportunity to carry out internships in the Data and Analysis departments of Sevilla FC, access internships and job opportunities in other clubs and develop extremely interesting final projects. Teachers such as the current sporting director of Sevilla FC, Víctor Orta, or the sporting director of Aston Villa FC and ex-Sevillista, Ramón Rodríguez Verdejo ‘Monchi’, among others, participated in the course.