Area: Education

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Your Opportunity Starts Now! Enrollment Open for the 10th Edition of the Master’s in Big Data Applied to Scouting

The future of scouting is in data

Sevilla FC, through its Innovation Center, together with UCAM and the Sports Data Campus, has opened enrollment for the 10th edition of the Master’s in Big Data Applied to Scouting in Football, which will begin on March 26, 2026. Registration is now open for professionals looking to become part of the elite in digital football.

A program designed for professionals who make a difference

This master’s is aimed at scouts, analysts, coaches, sporting directors, and fitness coaches seeking to specialize in the strategic use of Big Data for decision-making within professional clubs.

Become an expert in analysis and sports strategy

The program provides hands-on training to transform large volumes of data into strategic insights, optimizing key areas such as scouting, performance analysis, squad planning, and competitive analysis. All learning is guided by active professionals from elite football clubs.

Flexible and accessible learning

Delivered 100% online and in Spanish, the program allows students to join a professional community that fosters networking, experience-sharing, and real career opportunities.

A Proven Track Record in Sports Innovation


More than 500 students have completed this master’s program, which combines theory, hands-on practice, and strategic vision, preparing participants to excel in an increasingly digital and competitive environment.

Enrollment open

Enrollment for the 10th edition of the Master’s in Big Data Applied to Scouting is now open, and places are limited. This program is designed for professionals who want to make a difference in an increasingly competitive and digital environment, so securing your spot early is essential.

The registration process is simple and fully online, making it accessible from anywhere in the world. Participants will also receive all necessary information about dates, program content, requirements, and payment options directly via email after registering.

Access the registration form here: Master’s in Big Data Applied to Scouting in Football. This is the first step to joining an international community of football professionals, expanding your network, and unlocking new career opportunities.

Boost your career to the elite of professional football

Participating in this program is not just about acquiring advanced Big Data knowledge; it’s about becoming a key reference within the professional football ecosystem. Students develop skills that enable them to make strategic decisions based on real data, enhance their analytical capacity, and improve team and project planning.

Upon completion, you will be prepared to take on key roles in elite clubs, from sporting direction and scouting to performance analysis and strategic planning. The program also connects you with active professionals, creating a unique learning environment that fosters networking, collaboration, and access to exclusive job opportunities.

This master’s is your opportunity to stand out in an increasingly digital and competitive sector, positioning yourself as an indispensable professional in modern football.

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¡Tu oportunidad empieza ahora! Abierto el plazo de inscripciones para la X edición

El futuro del scouting está en los datos

El Sevilla FC, junto a la UCAM y el Sports Data Campus, lanza la X edición del Máster en Big Data Aplicado al Scouting en Fútbol, que comenzará el 26 de marzo de 2026. Las inscripciones ya están abiertas para quienes quieran formar parte de la élite del fútbol digital.

Una formación diseñada para profesionales que marcan la diferencia

Este programa está dirigido a scouts, analistas, entrenadores, directores deportivos y preparadores físicos que buscan especializarse en el uso estratégico del Big Data para la toma de decisiones en clubes profesionales.

Conviértete en un experto en análisis y estrategia deportiva

El máster ofrece formación práctica para transformar grandes volúmenes de datos en información estratégica, optimizando procesos clave como scouting, análisis de rendimiento, planificación de plantillas y análisis competitivo. Todo ello de la mano de profesionales en activo de clubes de élite.

Modalidad flexible y accesible

Impartido 100% online y en castellano, el programa permite a los alumnos integrarse en una comunidad profesional que favorece networking, intercambio de experiencias y oportunidades laborales reales.

Una trayectoria consolidada en innovación deportiva
Más de 500 alumnos han pasado por este máster, que combina teoría, práctica y visión estratégica, preparando a los participantes para destacar en un entorno cada vez más digitalizado y competitivo.

Inscripciones abiertas

Las inscripciones para la X edición del Máster en Big Data Aplicado al Scouting ya están abiertas y las plazas son limitadas. Este programa está pensado para profesionales que quieren marcar la diferencia en un entorno cada vez más competitivo y digitalizado, por lo que asegurar tu lugar con antelación es fundamental.


El proceso de inscripción es sencillo y totalmente online, pensado para facilitar el acceso desde cualquier lugar. Además, los participantes recibirán toda la información necesaria sobre fechas, contenido del programa, requisitos y modalidades de pago directamente en su correo tras registrarse.


Accede al formulario de inscripción aquí: Máster en Big Data aplicado al Scouting en Fútbol. Este es el primer paso para integrarte en una comunidad internacional de profesionales del fútbol, ampliar tu red de contactos y abrir nuevas oportunidades laborales.

Impulsa tu carrera hacia la élite del fútbol profesional

Participar en esta formación no solo supone adquirir conocimientos avanzados en Big Data, sino convertirte en un referente dentro del ecosistema del fútbol profesional. Los alumnos desarrollan competencias que les permiten tomar decisiones estratégicas fundamentadas en datos reales, aumentar su capacidad de análisis y mejorar la planificación de equipos y proyectos deportivos.


Al finalizar el programa, estarás preparado para asumir roles clave en clubes de élite, desde dirección deportiva y scouting hasta análisis de rendimiento y planificación estratégica. Además, la formación te conecta con profesionales en activo, creando un entorno de aprendizaje único que favorece networking, colaboración y acceso a oportunidades laborales exclusivas.


Este máster es tu oportunidad para diferenciarte en un sector cada vez más digital y competitivo, posicionándote como un profesional imprescindible en el fútbol moderno.

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Sevilla FC hosts the second edition of the ‘Fitness Academy’ program

With the aim of consolidating and continuing the training programs promoted by the Innovation Center, Sevilla Football Club has held the second edition of the Fitness Academy program, once again welcoming various professionals from the Polish Football Association (PZPN).

This year’s initiative expanded on the scope of the previous edition by including experts from all areas related to sports performance, allowing the PZPN fitness coaches to gain both theoretical and practical insight into the club’s methodology, guided by Sevilla FC’s own technical staff and specialists.

On this occasion, the program also featured a presentation from the first team’s physical preparation and rehabilitation department, where participants were able to delve into the training processes carried out at the highest competitive level. In addition, they had the opportunity to visit the first team’s facilities, experiencing first-hand the structure and organization of Sevilla FC’s sports department.

It is worth highlighting that this marks the second visit of the Polish Football Association to the José Ramón Cisneros Palacios Training Ground, further strengthening the collaborative relationship between both institutions. Moreover, at the end of the month, Sevilla FC will welcome for the first time a women’s delegation from the PZPN, on the occasion of the Sports Directors Course organized by the Polish federation.

The Sevilla FC Innovation Center also welcomes other federations and clubs interested in discovering the club’s methodology and enjoying a tailor-made training experience, adapted to their specific needs and objectives, following the model of collaboration established with the Polish Football Association. For more information or visit requests, please contact [email protected].

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The eighth master’s edition attends a masterclass by Marino Arnáiz

The eighth edition of the master’s program continues its journey, this time with a session led by Marino Arnáiz, Head of Data at Sevilla FC, who presented “The Life Cycle of Data in Professional Football.”

The session began with a brief personal introduction, explaining the role of a data engineer within a football club and how their work integrates into innovation and analysis projects. For context, it was highlighted that data has become a key strategic asset for sports decision-making, from scouting to tactical preparation. The goal of the talk was to help attendees understand the complete data journey, from its origin to its end use in the applications employed by analysts and scouts.

Next, the origin of data was addressed, explaining the different types generated in a football environment—event data, tracking data, GPS data—and the main providers that supply them (Opta, WyScout, SkillCorner, etc.). The associated challenges of data acquisition, such as quality, formats, or update frequency, were also analyzed, using a visual example of the flow a raw dataset follows before processing.

In the technical section, the processes of ingestion and storage were explored in depth, describing how data pipelines (ETL) are designed and automated using APIs, cron jobs, or streaming flows. The design of the Data Lake, database management, and the importance of data lineage for ensuring data traceability and auditing were explained.

Subsequently, the transformation and modeling phase was explored, where data is cleaned, normalized, and structured into analytical models (dimensions, facts, hierarchies). Examples of derived metrics—such as those used in ProVision—were shown, and the importance of maintaining consistency and validation throughout the process was emphasized.

In the final part, it was explained how data is made available to the end user through internal and external APIs, and how it is integrated into workflow applications like AiFootball. A complete example illustrated the cycle data follows: from its initial capture to its final visualization in a scouting tool, underscoring the importance of continuous feedback with analysts and scouts to improve models and processes.

The talk concluded with a Q&A and debate session, where concerns about the practical application of Big Data in sports performance and the optimization of information flows in professional clubs were addressed.

This masterclass is one of many offered in the master’s program, reflecting the importance of data today. Information and technology have transformed what was once a luxury into what is now a strategic necessity within clubs.

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Sevilla FC welcomes the visit of the general directors of the K-League.

Sevilla FC, through its Innovation Center, continues to build bridges with various football stakeholders around the world. On October 18th, 19th, and 20th, the club welcomed a group of general directors from clubs in South Korea’s K-League.

The delegation of senior Korean football executives attended live matches of both the Sevilla FC men’s and women’s first teams against RCD Mallorca and Madrid CFF, respectively. They also toured the Ramón Sánchez-Pizjuán Stadium and the José Ramón Cisneros Palacios Training Ground. In addition, they attended several presentations on the club’s working processes in areas such as youth academy development and other business-oriented fields like fan engagement and international communication.

 

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El Sevilla FC expone su metodología de análisis en el evento `Tecnología en el fútbol élite – Kaantera x VEO´

El Sevilla FC continúa consolidándose como una referencia en el uso de la tecnología aplicada al fútbol. Este miércoles 22 de octubre, el club ha estado presente en el evento “Tecnología en el Fútbol de Élite”, organizado por Veo Technologies y Kaantera, celebrado en el Google Campus de Madrid.

Durante la ponencia, Daniel del Valle y Juan Carlos Gordillo expusieron la metodología de trabajo del área de análisis del Sevilla FC y el papel fundamental que desempeñan las cámaras Veo dentro de ella. Además de detallar los aspectos técnicos de la herramienta, los representantes del club explicaron cómo el Sevilla FC ha desarrollado un ecosistema integral de análisis y minería de datos a partir de su uso.

Gracias a esta tecnología, el club es capaz de obtener métricas avanzadas que posteriormente se transforman en información visual mediante Power BI, una herramienta clave para la interpretación táctica, la evaluación del rendimiento y la toma de decisiones estratégicas en todas las áreas deportivas.

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Collaboration Agreement with FSI Training to Promote Education and Research in Elite Football

Sevilla FC has reached a strategic agreement with FSI Training, a company specialized in professional football education and development. This alliance holds a special significance for the club, as Bernardo Requena, CEO of FSI Training, served as the first team’s fitness coach during the 2004-2005 and 2005-2006 seasons, closing nearly two decades later a circle of collaboration between the two institutions.

The agreement has an initial duration of one year, with the possibility of renewal, and represents a solid step toward generating value for both FSI Training students and Sevilla FC professionals.

Opportunities for FSI Training Students

Thanks to this agreement, students enrolled in FSI Training’s Professional Football Master’s programs will have the opportunity to undertake internships at Sevilla FC, gaining direct experience in a club recognized in LaLiga and European football.

In addition, Sevilla FC joins FSI Training’s network of partner clubs, allowing the club to post job offers through the platform and access specialized profiles from FSI’s international community of students and professionals.

Collaboration in Research with FSI Lab

The alliance also includes Sevilla FC’s participation in FSI Lab projects, FSI Training’s scientific laboratory, aimed at developing applied research in high-performance football.

Led by internationally recognized sports scientist Fabio Nakamura, FSI Lab will allow Sevilla FC to join ongoing research lines or develop new initiatives alongside the FSI team.

The agreement also covers collaboration in the continuous education of Sevilla FC’s coaching staff. Through FSI Training programs, club professionals will have the opportunity to develop in an academic and scientific environment of excellence.

An Expanding Global Network

With this alliance, Sevilla FC joins more than 40 elite clubs that already collaborate with FSI Training worldwide. In doing so, the club strengthens its mission to connect education, practice, and applied scientific research in professional football, providing value to both students and partner clubs.

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The 2nd edition of the Intermediate Level in Sports Technician in Football kicks off

During the presentation event, club representatives, academic authorities, and members of the sports sector gathered to highlight the importance of this initiative. The goal is to provide specialized technical training that combines theoretical knowledge with practical on-field experience, aimed at young people who aspire to professional careers in football.

The program will include sport-specific subjects, training sessions, tactical workshops, and real-life experiences within the club’s structure. Additionally, it will work closely with professionals from Sevilla FC, allowing students to learn from experts and get closer to the professional environment.

Through this initiative, Sevilla FC reinforces its commitment to youth, sports education, and the development of local talent. The club aims to offer a high-quality educational alternative that contributes to the holistic development of students, both on and off the field.

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Sevilla FC and FC Real Sireti hold a working meeting

Sevilla FC once again showed that its greatness goes beyond the pitch.


On September 30 and October 1, the José Ramón Cisneros Palacios Training Ground became the stage for an international meeting: the visit of a delegation from FC Real Sireti, as part of an exchange and collaboration program focused on talent development and scouting.

During their stay, the representatives of the visiting club immersed themselves in the Sevillista identity. From the High Performance Program training sessions to the youth academy teams, Sevilla C and Sevilla Atlético, the coaches were able to witness first-hand the methodology that has made Sevilla FC a benchmark in the comprehensive development of footballers.

The agenda also included high-level meetings with the Data Football Department, the Youth Academy Analysis Area, and the innovative Football Laboratory, where experiences were shared on innovation, performance monitoring, and advanced methodologies to enhance talent.

The afternoons were dedicated to Sevilla FC’s youth academy, the true heart of the club, where the methodological and human approach drew the attention of the visiting delegation. The final highlight was a tour of the legendary Ramón Sánchez-Pizjuán Stadium.

Through this exchange, Sevilla FC reaffirms its international outlook and its commitment to the identification, training, and development of young talent, continuing to project values and excellence beyond our borders.

Because at Sevilla FC, every visit is also an opportunity to grow.

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The second edition of the Intermediate Vocational Diploma in Football Coaching begins

Sevilla FC, through its Innovation Center, is launching for the second consecutive year an ambitious educational program that aims to establish itself as a benchmark in the training of future professionals in the sports sector. The 2025–2026 academic season will thus mark the beginning of the second edition of the Intermediate Level Diploma in Football Coaching, an official qualification designed to provide students with the necessary tools to advance their development as qualified coaches and technical staff.

Following the success of the first edition, which brought together dozens of students who today remain linked to the world of sport, Sevilla FC reaffirms its commitment to education, innovation, and the development of young talent. Through a training model that combines theory, practice, and direct contact with the club’s professionals, the program stands out as a unique opportunity to train in an environment of excellence.

As its main new feature, this second edition will, for the first time, include Level 2 and the final cycle of the training program, after only offering Level 1 in the first edition. With this, the club seeks to further enhance the quality of the program and adapt to the current demands of football.

The physical entrance tests will take place on October 7 at the Antonio Puerta Football School facilities, located at the José Ramón Cisneros Palacios Sports City. The official inauguration ceremony will be held later that same day in the afternoon at the iconic Ramón Sánchez-Pizjuán Stadium, where students will share the event with various sports figures and institutional representatives of Sevilla FC.

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Big Data Master’s, ranked among the best in Spain

The Master’s in Big Data Applied to Football Scouting, co-organized by the Sevilla FC Innovation Center, Sports Data Campus, and UCAM, has been chosen as one of the best online training options in Spain by the prestigious newspaper El Mundo.

In an article titled “The 145 Best Online Master’s Degrees to Study in Spain in 2025”, the program is ranked as the second-best option within the “Big Data” category, noting that it “has the support of organizations, leagues, federations, football clubs, and companies in technology, data, and sports analytics,” and that it “allows students to obtain four additional certifications that complement their training.”

At the end of October, a new edition of the Master’s program, the ninth, will begin, with the final month of enrollment now open.

Check the ranking at the following link.

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DataMB destaca el potencial de Lucien Agoumé

En el fútbol contemporáneo, la toma de decisiones estratégicas ha evolucionado para incorporar de manera decisiva el análisis avanzado de datos. Esta transformación no solo permite evaluar el rendimiento de los jugadores con mayor precisión, sino que también facilita la identificación temprana del talento.

Recientemente, la web especializada en análisis de datos de rendimiento en fútbol, Data MB, ha destacado a Lucien Agoumé entre los centrocampistas sub-23 más prometedores de Europa.

Los datos proporcionados por la plataforma DataMB evidencian su rendimiento en indicadores clave como la tasa de duelos ganados, que alcanza el 81 %, un porcentaje que refleja su capacidad para imponerse en disputas cuerpo a cuerpo y recuperar la posesión en zonas críticas del campo. Su precisión en pases progresivos es otro dato relevante: con un 85,3 % de acierto, Agoumé demuestra no solo control y seguridad, sino también una visión clara para avanzar el juego y conectar con compañeros en posiciones ofensivas. Además, su efectividad en pases clave, con un 89 %, destaca su contribución directa en la generación de oportunidades de gol, situándolo entre los mejores de su generación.

El recorrido de Agoumé ilustra la importancia del análisis detallado y contextualizado. Durante la temporada 2024-2025, su acumulado de casi 2.800 minutos en 35 encuentros de LaLiga se traduce en una muestra estadística sólida para evaluar su impacto real en el equipo.

            Este tipo de evolución es detectable, cuantificable y justificable únicamente a través del análisis profundo de datos, como el que se trabaja en el Máster en Big Data Aplicado al Scouting en Fútbol, donde los alumnos aprenden precisamente a construir e interpretar este tipo de modelos comparativos para detectar talento en desarrollo y proyectar su crecimiento potencial en función de sus registros.

Este tipo de análisis requiere de un proceso de recolección, limpieza y modelado de datos deportivos, una competencia que se desarrolla en profundidad en el Máster en Big Data Aplicado al Scouting en Fútbol, impulsado por el Sevilla FC Innovation Center y Sports Data Campus. Los estudiantes de este programa adquieren habilidades para trabajar con plataformas especializadas como Wyscout, StatsBomb o Instat, y para manipular grandes volúmenes de datos mediante herramientas técnicas como Python, R, y Excel avanzado.

Por ejemplo, aprenden a extraer y limpiar datos de eventos como duelos, pases o tiros, y a normalizar métricas para que reflejen el rendimiento por cada 90 minutos jugados. También practican el diseño de modelos que permitan anticipar la progresión de un jugador a partir de sus datos históricos, ayudando a clubes a decidir inversiones con respaldo estadístico.

 Además, los alumnos desarrollan capacidades en visualización avanzada de datos, utilizando dashboards interactivos y gráficos que facilitan la comunicación con entrenadores y directivos. Por ejemplo, pueden crear mapas de calor que evidencien zonas de influencia o gráficos radar que comparen a jugadores según sus fortalezas tácticas, permitiendo a los cuerpos técnicos tomar decisiones fundamentadas.

 La elaboración de informes de scouting automatizados y comparativos es otro aspecto fundamental del máster. Los estudiantes trabajan en proyectos reales, simulando la evaluación y seguimiento de futbolistas en distintos mercados, creando reportes que integran análisis cuantitativos y cualitativos para asesorar fichajes o renovaciones. Así, pueden detectar perfiles como el de Agoumé antes de que se consoliden, valorando no solo estadísticas aisladas, sino su impacto global en el modelo de juego y su proyección a futuro.

El fútbol ha cambiado, y la manera de descubrir y entender el talento también. Este máster ofrece una oportunidad única para quienes desean ser parte activa de esta revolución, transformando datos en conocimiento aplicable, y convirtiéndose en piezas clave en la innovación deportiva.