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Sevilla FC strengthens its ties with Saudi football

We were able to experience the nature of football in Saudi Arabia first hand by visiting the country during the LALIGA FC Futures tournament last week. Held at the Mahd Academy, our Under-14s A Team performed brilliantly, finishing runners-up.

The visit was used to create strategic relationships with football clubs and institutions in the country. The club took full advantage of the LALIGA FC Futures tournament being held in the country to organise meetings with local clubs and institutions.

In addition, in line with our educational philosophy, our representatives were able to present our Innovation Center projects to Dr. Yahya Alsharif from the King Saud University. With the possibility of holding joint studies in mind, the differences between young players’ development in Saudi Arabia and Spain were discussed and evaluated.

We previously visited Saudi Arabia back in December 2023 to take part in the World Football Summit. On that occasion, Jesús Arroyo, Deputy Chief Executive Officer, and Elías Zamora, Chief Data Officer, travelled to Jeddah to represent the club. They spoke about our successes with technological innovation and discussed the Innovation Center’s goal to share our knowledge and experience to educate clubs and institutions around the world. 

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Elías Zamora showedcased the Sevilla FC´s tecnology innovation at the Mobile World Congress

We continue to lead the way as pioneers in the industry, committed to using data, AI and technological innovation as part of our operations, on both the sporting and business sides. In an event supported by IBM and the Financial Times, Zamora discussed the club’s ongoing technology projects.

He participated in two presentations at the event; the first was titled ‘How are mobile phones and AI changing the sporting industry?’ It was hosted by Financial Times journalist Javier Espinoza while Kevin Farrar, Head of Sports Partnerships UK at IBM, was also involved..

As part of the ‘How is AI changing tactical decision making?’ presentation, Zamora addressed industry leaders and managers of big technology and sports companies, discussing the decision-making tools that have been developed and implemented at the club. Special focus was given to Scout Advisor, which was developed alongside IBM, using their Watsonx generative AI system.