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Sevilla FC launches NFC season tickets

Sevilla FC, together with LaLiga, has implemented NFC (Near Field Communication) technology in the season tickets for the 2024/25 season. The club, which has already made the season ticket available to subscribers in digital format via a QR code, will now also have a wireless season ticket (NFC), allowing fans to enter the Ramón Sánchez-Pizjuán much more fluidly. Thus, by simply bringing the electronic device close to the wireless scanner located at the turnstiles, season ticket holders will be able to enter the Sevilla stadium more easily. All of this is part of a continuous improvement of the club’s services to help spectators.

NFC passes will be available on both iOS devices (the Wallet app on your iPhone or Apple Watch) and Android (the Google Wallet app on your Android phone or Smartwatch). The digital ID cards will also continue to work with the usual QR code on those electronic devices where NFC is not available. It should also be noted that the physical, NFC and QR cards will not be incompatible, highlighting that once the physical season ticket has been scanned, the digital one will no longer allow admission, and vice versa.

Season ticket holders will receive an email from [email protected] through which they will be able to download their season ticket for the 2024/25 season.

The NFC season ticket is an example of the commitment to technology that Sevilla FC has been making over the last three years to facilitate the management of the club in all areas and to continue the success achieved in previous seasons in various innovation and technology projects.

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Sevilla FC Coaches Academy hosts Ahod Alamari, coach of the Saudi National Team

The Coaches Academy managed by the Sevilla FC Innovation Center welcomed Ahod Alamari, assistant coach of the Saudi Arabian national team, on Tuesday. The visit was in response to the collaboration agreement that the club has with the Saudi Arabian Football Federation, which will see the coach work alongside the Sevilla FC Femenino coaching staff for the next six weeks.

At the academy, Alamari will be able to soak up the training methodology applied by Sevilla FC at all levels, as she will also work with the reserve team and the U-19, U-17 and U-15 teams. Sevilla FC has implemented a work formula in all its teams based on technological innovation and a work methodology that many clubs and federations are trying to apply, as in this case the Saudi Arabian federation.

In addition, Alamari will be one more member of the coaching staff of the women’s first team in the first official matches that David Losada’s charges will play in September. On Tuesday, the entire coaching staff and the squad received the Saudi Arabian at the Ciudad Deportiva, just before the start of the training session in which Alamari was able to participate as one of the players.

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Sevilla FC becomes a reference in Technological Innovation in Footbal

Sevilla FC has been making a firm commitment to using technology to optimize all its areas and obtain the best results both on and off the field. The Innovation Center Sevilla FC brings together all the R&D&I variants carried out by the entity. The 2023-24 season has been that of the club’s consecration as an international reference in the sports industry in terms of technology developed and applied in all areas of the club.

Undoubtedly, one of the major milestones of the 2023-24 season was the launch of the Scout Advisor tool, developed by the Data Department. This solution, built in conjunction with IBM’s WatsonX, its generative artificial intelligence system, has made it possible to optimize the availability of information from more than 200,000 scouting reports from the sports management’s own database. This qualitative leap is achieved through natural language searches, significantly reducing the time technicians used to extract all the value from the database.

The appearance of Scout Advisor has had a worldwide repercussion, which has made Sevilla FC and its commitment to technological development receive the attention of general and technological media all over the planet. This tool has accumulated prominence in more than 1200 media worldwide, with a potential audience of more than 2 billion readers. It has also been presented at conventions around the world, attending summits in the United States, India, Brazil and Saudi Arabia, among others.

Scout Advisor is just a sample of the tools that Sevilla FC has been developing over the last three years to facilitate the management of the club in all areas and is a continuation of the success achieved last season with the launch of Transfer Tracker, the first technological solution marketed by a Spanish club together with LALIGA.

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The Nigerian Professional Football League and Sevilla FC establish a collaboration agreement

Sevilla FC continues its internationalization process and has added a new alliance to its ‘World Club Alliance Program’ with the Nigerian Professional Football League. Thanks to this agreement, the club will provide sporting advice and other areas of development, with special attention to the training of coaches and the development of the talent of young Nigerian players.

As part of this agreement, NPFL President Gbenga Elegbeleye paid a first visit to Sevilla FC, where he was able to meet with the club’s top manager, José María del Nido Carrasco, and visit the Ramón Sánchez-Pizjuán.

“We are very pleased to be able to work with the Nigerian Professional League. Sevilla FC is convinced that with this alliance it can help the NPFL clubs to continue improving at a sporting level and foster the development of their young talent. It is a new decisive step in our internationalization process and will help our brand continue to grow in Africa, in a country like Nigeria from which we are receiving a lot of affection after the signing of Chidera Ejuke,” explained Sevilla FC president José María del Nido Carrasco.

“We have 20 clubs in the Nigerian Premier League and they all have their own youth teams.I know the history and track record of Sevilla FC. This is a very good club with important trophies and champions of Spain and Europe many years. I feel that, with their development strategy and their youth development program, Nigeria can benefit.We believe that the best players in the Nigeria Youth League will be able to come here every season to train.With your help and training, when they return, some of them will have become better players.
We also have a training agreement for our coaches that will be positive for us. It’s a win-win agreement for everyone in the NPFL,” said Nigeria Professional Football League president Gbenga Elegbeleye.

In addition, the Nigerian leader wanted to highlight the level of attention Sevilla FC is receiving in Nigeria following the signing of Ejuke. “When they signed Chidera Ejuke from Royal Antwerp, Nigerians put a lot of interest in Sevilla FC. All the soccer lovers in Nigeria are happy. They want to know more about Sevilla now, their fan base in Nigeria is growing every day.”

Likewise, the NPFL expedition, headed by its president, was also able to get to know the facilities of the Ciudad Deportiva José Ramón Cisneros Palacios and hold the first working meetings with the club’s sports area to take the first steps in the alliance between both entities.

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Final touch for the Sevilla FC Academy

The Sevilla FC Innovation Center is the platform that brings together the entire innovation proposal of the club, which brings together both the technological commitment and the R&D&I activities of Sevilla FC. Among others, it articulates the entire training offer that is made available to third parties, whether they are clubs, federations or other entities and professionals in the world of soccer. Within this training offer, the Sevilla FC Academy, which offers the possibility of learning the club’s methodology in different areas and which has grown exponentially in the last season, is of vital importance.

Throughout the 2023-24 campaign, there have been many visits to the Sevilla FC facilities, from groups of coaches (Coaches Academy) to teams (Players Academy), including medical staff (Medical Academy) and different business areas (Business Academy). More lasting international strategic alliances have even been agreed, such as the one with Gangwon FC of South Korea (World Club Alliance Program), which joins the one already consolidated with FC Bengaluru United of India.

In recent months, the Sevilla FC Innovation Center has trained, among others, coaches from clubs belonging to the ECA (European Club Association) and the KFA (Korean Football Federation), teams such as Ottawa South United (Canada), IFA New England (USA) and Mjallby AIF (Sweden), and students and teachers from the Universidad San Francisco de Quito (Ecuador), in addition to the institutional visit of a delegation from Gangwon FC (Korea). Likewise, the Sevilla FC Academy has sent youth academy coaches to other territories, such as the facilities of Europa FC, in Gibraltar, or countries like the Czech Republic and Poland to work with players from clubs and federations, developing specific training sessions under the Sevilla FC methodology.

For the 2024-25 season, in which the Sevilla FC Innovation Center, in its training area, will begin to offer official coaching courses, the number of projects will increase with various initiatives such as a new team that will compete in the Tercera Andaluza, a special academy for goalkeepers, the ‘Sevilla FC GK Academy’, and a new School of Technification. In addition to other projects that will be announced during the course of the season. All the information on new developments can be found at this link.

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Sevilla FC showcases its technological innovation at GEN IA conclave in India

Sevilla FC continues to show internationally the results of its commitment to technological innovation. The club’s chief data officer, Elías Zamora, participated in the Gen AI Conclave organized by IBM in Kerala (India). As part of a conference on how generative artificial intelligence is helping technological innovation, Zamora presented the success story behind the launch of Scout Advisor. This tool, developed by the club together with IBM, is the first application to use this type of technology using the WatsonX generative artificial intelligence system.

Specifically, Scout Advisor is an application that has managed to bring together more than 200,000 scouting reports from the club’s database into an application that enables player searches based on descriptions made in natural language. Scout Advisor is capable of locating and categorizing players by understanding the technical language of soccer jargon and identifying virtues that cannot be measured with numbers, such as leadership, which are detected by the scouts’ descriptions in their reports.

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Sevilla FC hosted the delegation of the Moroccan government

A delegation of the Ministry of Youth, Culture and Communication of Morocco has made this Thursday a protocol visit to Sevilla FC in the Ramón Sánchez-Pizjuán stadium, where it has been received by the president of the entity, José María del Nido Carrasco. The meeting took place within the framework of the advisory program for the integration of young people that the Moroccan government is carrying out with the International and Ibero-American Foundation for Public Administration and Policies and the Junta de Andalucía, whose Coordinator of European Programs and Funds, Santiago Reyes Díaz, acted as liaison in the visit. It should be recalled that with the Minister of Youth, Culture and Communication already began formal relations with the Vice President José Castro on his visit to the neighboring country a few months ago.

The representatives of the Moroccan ministry learned first hand, through several Sevilla FC officials, the main lines of the Strategic Internationalization Plan being implemented by the club, especially with regard to actions with Morocco, a country where there is an increasing connection between soccer fans and Sevilla FC. They also learned in detail about the organization of the Mundialito de la Inmigración, which has been coordinated by the Sevilla FC Foundation for several years.

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New season at the Antonio Puerta School, where sportsmen with Sevillista values are created

The Antonio Puerta Soccer School is already preparing for the 2024-25 academic year. To this end, the registration period for a new season that is full of activities and challenges for the little ones has been open since Tuesday. The school is the ideal environment for children born between 2011 and 2020 to play sports, develop, learn and, above all, have fun while they soak up the best Sevillista values.

The course is designed for the following categories: baby, pre-benjamin, benjamin, alevin and infantile. Each student will belong to a team that will be named after a Sevilla FC player and will receive the necessary sports equipment for training: two complete playing kits (shirt, shorts and socks), tracksuit, training sweatshirt, raincoat and backpack.

Most of the activities will take place at Sevilla FC’s top-level facilities at the Ciudad Deportiva José Ramón Cisneros Palacios. The schedule will be the same as usual: Monday to Thursday from 17.00 to 20.00 hours. Specifically, two training days a week of one hour, with games and/or games on Fridays from November onwards.

All the necessary information is available at this web address. Prices are the same as last year, as well as discounts for Sevilla FC members and season ticket holders. To proceed with the registration process, please click on this link.

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Renew your place in the Antonio Puerta School for next season

This Monday is the deadline for the renewal of the Antonio Puerta School for the 2024-2025 season. These inscriptions are still intensifying, but anyone who does not want to miss the opportunity is still in time to sign up.

The Antonio Puerta Soccer School continues with its renewal period open. After this process began last June, Sevilla FC and its Foundation continue to prepare a new season for those Sevilla players born between 2011 and 2018, both included, who want to take their first steps with the ball in the facilities of the Utrera road.

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LaLiga Dubai and IFA New England to visit the ‘Players Academy’ program for the first time

The Training Facilites José Ramón Cisneros Palacios hosted the training sessions of the Sevilla FC Players Academy program, offered by the club’s Innovation Center. On this occasion, three teams from the youth, infantile and cadet categories came to the facilities, representing LaLiga Dubai and IFA New England, from the United States of America.

The Players Academy program brings together training sessions given by Sevilla FC professionals and based on the methodology developed by the club over the years. On this occasion, Sevilla coaches Álex Martín, Javi Álex and Luis Álvarez led the sessions for the aforementioned groups of players, who after finishing the work moved to the Ramón Sánchez-Pizjuán stadium to take the Stadium Tour.

“The training program for Sevilla FC players is very professional due to the club’s staff and its facilities. We are very happy, especially the kids, to be here,” said Dominique Panmo Nana, from IFA New England. In the same vein, Daniel Voros, from the U.S. team, commented on the experience: “We come from Boston. We are going to play a tournament in Andalusia and we are at the Sevilla FC Academy. A great experience due to the magnificent facilities of the club and its staff. We also visited their stadium, we hope to return in the future”.

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Conference by Jesús Arroyo on sports law to the students of LaLiga Business School

LaLiga Business School has once again chosen the Ramón Sánchez-Pizjuán as the venue for one of its special days, in which it takes the students of the various courses it offers out of its offices. On this occasion, the visit to Sevilla FC was hosted by the club’s deputy general manager, Jesús Arroyo, who shared his extensive experience in the field with the students of the Master’s Degree in Sports Law applied to professional soccer in the José Antonio Sánchez-Araujo press room.

LaLiga has developed the Master’s Degree in Sports Law applied to professional soccer to offer the possibility of specialization in one of the fastest growing branches of law. An area in which Sevilla FC has extensive experience with numerous success stories.

Likewise, Jesús Arroyo, is the Institutional Coordinator of the Master’s Degree in Sports Law applied to Football at Sevilla FC in collaboration with the Catholic University of Murcia, whose registration period is still open for the new edition.

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Closing Ceremony of the Master in Big Data applied to Scouting in Football at the Pizjuán

The Ramón Sánchez-Pizjuán once again hosted the closing ceremony of the Master’s Degree in Applied Big Data for Scouting in Football, one of the flagship courses promoted by Sevilla FC’s Innovation Center as part of its increasingly extensive educational offerings. Students from the last two editions had an in-person session in the heart of the Sevillista temple, specifically in the José Antonio Sánchez-Araujo press room, where, among other professionals from the club, they received a masterclass from the club’s sporting director, Víctor Orta.

Additionally, during this closing ceremony, all the master’s students received a commemorative sash for completing the course in the stadium’s ante box, alongside Sevilla FC’s seven Europa League trophies won to date. All the students completed the day by enjoying the Stadium Tour of the legendary Sevillista stadium.

The master’s program is organized by Sport Data Campus, in collaboration with the Catholic University of Murcia (UCAM) and the Sevilla FC Innovation Center, and enables professionals to acquire all the necessary knowledge to organize a top-level ‘data-driven’ sports management. Registrations for the VII edition, which will run from October 2024 to June 2025, are now open.