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SEVILLA FC+ takes center stage at Innovation Day 2025 held in Seville

Sevilla FC continues to strengthen its commitment to digital innovation and adapting to the new consumption habits of its fans through Sevilla FC+, the club’s content platform, which was a highlight of Innovation Day 2025, held on Thursday, October 23, in Seville.

The event took place at the Hotel Eurostars Torre Sevilla, where Álvaro Ramírez, the club’s Communications Director, and Jara Cisneros, Digital Director, delivered a presentation to various technology professionals from Andalusia. They highlighted how the launch of Sevilla FC+ has transformed the club’s digital ecosystem, enhancing fan engagement and communication.

The platform represents a significant shift in how the club interacts with its supporters, offering exclusive audiovisual content and features that facilitate digital engagement. Sevilla FC+ includes live matches, original on-demand productions, and content tailored to modern consumption habits.

In just four months since its launch, the platform has surpassed 600,000 unique users and over two million views, demonstrating the project’s success and recognition within the sector, with presence at events such as Merge 2025, World Football Summit Madrid 2025, and Innovation Day. Among its most notable content are the exclusive broadcast of the first team’s preseason matches and the original documentary “Jesús Navas: sobran las palabras.”

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Sevilla FC welcomes the visit of the general directors of the K-League.

Sevilla FC, through its Innovation Center, continues to build bridges with various football stakeholders around the world. On October 18th, 19th, and 20th, the club welcomed a group of general directors from clubs in South Korea’s K-League.

The delegation of senior Korean football executives attended live matches of both the Sevilla FC men’s and women’s first teams against RCD Mallorca and Madrid CFF, respectively. They also toured the Ramón Sánchez-Pizjuán Stadium and the José Ramón Cisneros Palacios Training Ground. In addition, they attended several presentations on the club’s working processes in areas such as youth academy development and other business-oriented fields like fan engagement and international communication.

 

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El Sevilla FC expone su metodología de análisis en el evento `Tecnología en el fútbol élite – Kaantera x VEO´

El Sevilla FC continúa consolidándose como una referencia en el uso de la tecnología aplicada al fútbol. Este miércoles 22 de octubre, el club ha estado presente en el evento “Tecnología en el Fútbol de Élite”, organizado por Veo Technologies y Kaantera, celebrado en el Google Campus de Madrid.

Durante la ponencia, Daniel del Valle y Juan Carlos Gordillo expusieron la metodología de trabajo del área de análisis del Sevilla FC y el papel fundamental que desempeñan las cámaras Veo dentro de ella. Además de detallar los aspectos técnicos de la herramienta, los representantes del club explicaron cómo el Sevilla FC ha desarrollado un ecosistema integral de análisis y minería de datos a partir de su uso.

Gracias a esta tecnología, el club es capaz de obtener métricas avanzadas que posteriormente se transforman en información visual mediante Power BI, una herramienta clave para la interpretación táctica, la evaluación del rendimiento y la toma de decisiones estratégicas en todas las áreas deportivas.

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Sevilla FC showcases its commitment to digital innovation and fan engagement at WFS 2025

Sevilla FC has once again taken center stage at the World Football Summit, one of the leading international events in the football industry. In the 2025 edition, held in Madrid, the club participated in one of the forum’s panels, highlighting its commitment to technological innovation in managing its digital relationship with fans.

The club’s Director of Digital, Jara Cisneros, took part in a session focused on fan strategy, knowledge, and engagement, alongside Pedro Parellada, CEO of DruID, and Roger Forns, Director of Innovation and Technology at RCD Mallorca.

During her presentation, Cisneros detailed the digital interaction strategy the club has developed in collaboration with DruID. The main goal of this initiative is to provide fans with the best possible user experience within Sevilla FC’s digital ecosystem, facilitating access to the club’s various products and services, including season ticket and match ticket purchases, official merchandise through the e-commerce platform, and the new audiovisual platform Sevilla FC+, among others.

Sevilla FC has also been a pioneer in implementing a digital identification system based on a membership number and a personal PIN, allowing fans to activate their accounts and access all available services. Starting from the 2025–2026 season, this system also provides access to Sevilla FC+ subscription content, including live matches, documentary series, and historic games that form part of the club’s legacy.

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Sevilla FC joins the 11th Aspire Academy Global Summit 2025 in Philadelphia

Sevilla FC took part in the 11th edition of the Aspire Academy Global Summit 2025, held on October 7th and 8th at Subaru Park Stadium in Philadelphia (United States), home of Philadelphia Union from Major League Soccer (MLS). The club’s participation in this prestigious summit reinforces its commitment to football innovation and the continuous training of its professionals, consolidating its role as a global benchmark in talent development and football knowledge.

The Aspire Academy Global Summit brought together representatives from more than 50 clubs and football federations worldwide, along with coaches, academy directors, and performance experts, with the goal of sharing experiences, methodologies, and new trends in both youth and elite football.

Over the two-day summit, participants attended masterclasses and keynote sessions led by renowned figures such as Rafa Benítez, Gareth Southgate, Wilfried Nancy, Alessandro Nesta, and Carly Lloyd, who discussed key topics including leadership, team management, competitive performance, women’s football, and the adaptation of players to the modern game.

In addition to the lectures, the program featured round tables and practical workshops focused on areas such as integrating technology into player development, workload optimization, academy management, and data-driven analysis for improving player performance.

As an active member of the Aspire in the World Fellows community, Sevilla FC continues to strengthen its collaboration with academies and clubs around the globe, promoting the exchange of knowledge and the continuous improvement of its youth development model. This global network, which includes institutions such as Liverpool FC, Paris Saint-Germain, Ajax, and FC Porto, aims to foster international cooperation in football research and innovation.

Through its participation in Philadelphia, Sevilla FC takes another step forward in its institutional and sporting growth strategy, reaffirming its commitment to a methodology-driven and science-based approach that prioritizes the comprehensive development of both coaches and players. This philosophy has established the club as a reference not only for its sporting achievements but also for its ability to evolve and adapt to the future of football.

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Collaboration Agreement with FSI Training to Promote Education and Research in Elite Football

Sevilla FC has reached a strategic agreement with FSI Training, a company specialized in professional football education and development. This alliance holds a special significance for the club, as Bernardo Requena, CEO of FSI Training, served as the first team’s fitness coach during the 2004-2005 and 2005-2006 seasons, closing nearly two decades later a circle of collaboration between the two institutions.

The agreement has an initial duration of one year, with the possibility of renewal, and represents a solid step toward generating value for both FSI Training students and Sevilla FC professionals.

Opportunities for FSI Training Students

Thanks to this agreement, students enrolled in FSI Training’s Professional Football Master’s programs will have the opportunity to undertake internships at Sevilla FC, gaining direct experience in a club recognized in LaLiga and European football.

In addition, Sevilla FC joins FSI Training’s network of partner clubs, allowing the club to post job offers through the platform and access specialized profiles from FSI’s international community of students and professionals.

Collaboration in Research with FSI Lab

The alliance also includes Sevilla FC’s participation in FSI Lab projects, FSI Training’s scientific laboratory, aimed at developing applied research in high-performance football.

Led by internationally recognized sports scientist Fabio Nakamura, FSI Lab will allow Sevilla FC to join ongoing research lines or develop new initiatives alongside the FSI team.

The agreement also covers collaboration in the continuous education of Sevilla FC’s coaching staff. Through FSI Training programs, club professionals will have the opportunity to develop in an academic and scientific environment of excellence.

An Expanding Global Network

With this alliance, Sevilla FC joins more than 40 elite clubs that already collaborate with FSI Training worldwide. In doing so, the club strengthens its mission to connect education, practice, and applied scientific research in professional football, providing value to both students and partner clubs.

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Sevilla FC takes center stage at Technology Day Sevilla

Sevilla FC has once again showcased its commitment to technological innovation, this time in its own city, as one of the speakers at the Technology Day Sevilla event organized by ABC and IBM. In this context, the club’s Chief Technology Officer, Elías Zamora, and Fernando Suárez, Director of Software at IBM for Spain, Portugal, Greece, and Israel, presented the joint work to develop the Scout Advisor tool.

In this regard, Sevilla FC’s data department, in collaboration with IBM’s Client Engineering team, developed the Scout Advisor tool. This solution leverages natural language processing and watsonx foundation models to explore and analyze large volumes of information stored in the club’s player scouting report databases, with the aim of assessing potential signings. The system integrates both quantitative information —such as height, weight, speed, goals, or minutes played— and unstructured qualitative content, including textual analyses found in more than 200,000 scout reports.

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Big Data and Scouting: Kickstart Your Football Career

The IX Edition of the Master’s in Big Data Applied to Football Scouting opens its final month of enrollment ahead of its start on October 28. This leading program in Spain prepares sports professionals to drive the revolution in player analysis and talent identification in football.

Through its Innovation Center, together with Sports Data Campus and UCAM, Sevilla FC launches the ninth edition of a master’s program recognized by El Mundo as one of the best online programs in Spain. It is a unique opportunity for coaches, analysts, scouts, fitness trainers, sports managers, and football enthusiasts who wish to specialize in tactical analysis, player evaluation, and the application of Big Data in professional scouting.

A Launchpad for Professional Football Careers

The program not only offers cutting-edge training but also opens doors to various professional opportunities in clubs, federations, leagues, and representation agencies. Graduates are prepared to take on key roles such as professional scouts, scouting analysts, heads of scouting departments, technological scouting specialists, or recruitment consultants, among others.

In an increasingly competitive sector, mastering data interpretation and digital scouting tools makes graduates highly sought-after by sports organizations.

Preparation from Day One

Before the program begins, students gain access to a free pre-master that includes three certified diplomas providing foundational knowledge:

  • Fundamentals of Football Analysis (with Pablo Sanzol, Technical Secretariat, Deportivo Alavés).
  • Mathematics and Statistics Applied to Sports with R (with Javier Fernández, Data Scientist at Sportian).
  • Advanced Analytics with Python (with Luis F. Úbeda).

This preparatory stage ensures that each student starts the master’s program fully equipped to make the most of the experience.

Enrollment Open

The registration period is now in its final stage. Those interested in joining this new edition can find all the information and complete their enrollment here: Master’s in Big Data Applied to Football Scouting.

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The second edition of the Intermediate Vocational Diploma in Football Coaching begins

Sevilla FC, through its Innovation Center, is launching for the second consecutive year an ambitious educational program that aims to establish itself as a benchmark in the training of future professionals in the sports sector. The 2025–2026 academic season will thus mark the beginning of the second edition of the Intermediate Level Diploma in Football Coaching, an official qualification designed to provide students with the necessary tools to advance their development as qualified coaches and technical staff.

Following the success of the first edition, which brought together dozens of students who today remain linked to the world of sport, Sevilla FC reaffirms its commitment to education, innovation, and the development of young talent. Through a training model that combines theory, practice, and direct contact with the club’s professionals, the program stands out as a unique opportunity to train in an environment of excellence.

As its main new feature, this second edition will, for the first time, include Level 2 and the final cycle of the training program, after only offering Level 1 in the first edition. With this, the club seeks to further enhance the quality of the program and adapt to the current demands of football.

The physical entrance tests will take place on October 7 at the Antonio Puerta Football School facilities, located at the José Ramón Cisneros Palacios Sports City. The official inauguration ceremony will be held later that same day in the afternoon at the iconic Ramón Sánchez-Pizjuán Stadium, where students will share the event with various sports figures and institutional representatives of Sevilla FC.

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Big Data Master’s, ranked among the best in Spain

The Master’s in Big Data Applied to Football Scouting, co-organized by the Sevilla FC Innovation Center, Sports Data Campus, and UCAM, has been chosen as one of the best online training options in Spain by the prestigious newspaper El Mundo.

In an article titled “The 145 Best Online Master’s Degrees to Study in Spain in 2025”, the program is ranked as the second-best option within the “Big Data” category, noting that it “has the support of organizations, leagues, federations, football clubs, and companies in technology, data, and sports analytics,” and that it “allows students to obtain four additional certifications that complement their training.”

At the end of October, a new edition of the Master’s program, the ninth, will begin, with the final month of enrollment now open.

Check the ranking at the following link.

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Sevilla FC Strengthens Its Innovation Strategy in Asia

Sevilla FC has taken another step forward in its international expansion strategy, which is built on innovation, applied knowledge, and the transfer of high-performance methodologies. In recent weeks, the club has bolstered its presence in Asia through two key initiatives: the signing of a collaboration agreement with the Chinese city of Shijiazhuang and the delivery of technical seminars to members of Japan’s J-League.

Following an institutional visit to the Ramón Sánchez-Pizjuán Stadium, led by Shijiazhuang’s Vice Mayor, Li Ruifeng, Sevilla FC formalized a strategic alliance with the municipal government of this city of nearly 11 million people. Promoted by the Chinese Cultural Center of Seville, the agreement will allow the club’s expertise to be applied to areas such as youth development, coach education, academy design, and talent management, all adapted to the local context and supported by top-tier European institutions.

Beyond the sporting dimension, this partnership highlights Sevilla FC’s role as a knowledge generator within the global football industry. Through the Sevilla FC Innovation Center, the club facilitates methodological transfer, turning its experience into a valuable asset for emerging ecosystems like Shijiazhuang, which is currently transforming into a modern and sustainable sports hub.

Simultaneously, the club’s Innovation Department continues to expand its influence across Asia. Most recently, two specialized seminars were delivered to J-League professionals: Jesús Olivera focused on player tracking through data analysis, while Daniel del Valle explored tactical evaluation through identifying strengths and weaknesses in match planning.

These initiatives are part of Sevilla FC’s global approach to football innovation. For years, the club has shared its model with international organizations through training programs aimed at coaches, professional players, executives, and performance specialists. A strategy that consolidates Sevilla FC’s position as a methodological reference in the evolution of global football.

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Sevilla FC attends the Technical Meeting on Coach Training in Spain

Sevilla Fútbol Club took part in the historic “Technical Meeting” held at the Ciudad del Fútbol on July 15, 2025. The event was organized by the Royal Spanish Football Federation (RFEF) under the leadership of its president, Rafael Louzán. Representatives from the Spanish National Sports Council (CSD), UEFA, and numerous public and private training centers for sports coaches (TD and TDS) in football and futsal also participated.

The main outcome of the day was the announcement of the creation of a joint working group between the RFEF and the CSD, with the aim of establishing a more coordinated, transparent, and inclusive model for coach training. This group will be responsible for continuously monitoring the UEFA 2025 Recognition of Competence (RoC) Process, with the goal of improving professional access and facilitating international mobility for Spanish coaches.

During the meeting, prominent UEFA members — Josef Zahorsky, Kris Van der Haegen, and Ennio Bovolenta — expressed their support for the initiative, viewing it as an opportunity to strengthen consistency and quality in technical training. On behalf of the CSD, Secretary General Ricardo Laso de la Vega conveyed the organization’s commitment to actively collaborate in aligning Spanish regulations with European standards and ensuring the legal practice of the profession both nationally and internationally.

Coaches’ unions and associations were also present and described the initiative as a significant step forward in improving the working and academic conditions of future coaches. The RFEF reaffirmed its commitment to providing clear and up-to-date information on current training processes, with the goal of promoting rigorous and standardized coach education.

In this context, the enrollment period for the Intermediate and Advanced levels of the official Technical Degree in Football opened last June at the CAED Sevilla FC – Innovation Center. This officially accredited program is fully aligned with the new training frameworks established by the RFEF, CSD, and UEFA.

Interested individuals can find more information and begin the registration process through this link.