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The club collaborated in training sessions with the Shenzhen Football Federation in China

Sevilla FC continues to share its expertise within the football industry as part of its internationalization strategy and, this November, took part in a series of coaching and development sessions organized together with the Shenzhen Football Federation in China, an event that also included the participation of LALIGA and Levante UD.

José Collado, the club’s Head of International Sports Projects, represented the entity in a seminar aimed at coaches and officials of the regional federation, where he presented Sevilla FC’s player development model for both the men’s and women’s pathways.

During the visit, the club also had the chance to gain first-hand insight into the structure and reality of youth football in China by attending several training sessions and academy matches across different age groups. This experience has provided valuable learning within the internationalization process the club is currently undertaking.

“For Sevilla FC, our time in Shenzhen has been extremely enriching, as we were able to witness the enthusiasm and potential of Chinese football. We would like to thank LALIGA and the local government for the opportunity to deliver this seminar and to learn first-hand about the work being done in grassroots football across the country. Our visit reaffirms Sevilla FC’s commitment to fostering opportunities for development and learning for young players and coaches, as well as to sharing our knowledge,” said José Collado, the club’s Head of International Projects.

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Sevilla FC+ receives recognition at the FBIN Management Excellent Awards

The club’s content platform, Sevilla FC+, continues to rack up recognition within the audiovisual and sports sectors. On this occasion, it has been honored at the FBIN Management Excellence Awards, organized by the renowned specialized media outlet Football Business Inside.

The awards highlighted this digital and audiovisual project as one of the most innovative initiatives with the best global approach in the football industry for 2025, alongside organizations such as Club Brugge and Atlético de Madrid. Additionally, José Ángel Risco, the club’s Head of Digital Content, took part in one of the event’s presentations focused on successful cases in digital strategy.

Alongside these accolades, Sevilla FC+ continues to strengthen its presence in its first five months of operation. In recent days, it has reached one million unique users, and its content, both live and on-demand, has surpassed three million views.

Next week, the platform will once again be up for new awards in the sports industry: the SportsPro Media Awards, to be held on the 18th in Madrid, where it competes in the categories of Best New OTT Platform and Platform of the Year.

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Present at the Talent Development Summit

The project aims to promote the holistic development of the club’s young footballers through the application of scientific knowledge about brain function.

Sevilla FC participated on November 11 and 12 in the Talent Development Summit in Graz, an international gathering that brings together experts in innovation and talent development in the sports sector. Within this framework, the club presented its Applied Neuroscience program for the academy, a pioneering initiative designed to enhance the overall development of its players through the study of the brain and the optimization of cognitive skills.

During the event, Antonio Gutiérrez López, head of the initiative at the club, explained the benefits of this educational approach, which aims to provide youth players with tools to improve decision-making, increase concentration, and strengthen mental resilience. All of these factors are essential for sporting performance and reinforce Sevilla FC’s commitment to innovation and the well-being of its future talents.

In addition to Sevilla FC, the Talent Development Summit brought together prominent figures in world football, including FIFA and several top European clubs such as Bayern Munich, Borussia Dortmund, Borussia Mönchengladbach, Benfica, Brighton, and Club Brugge. All attendees had the opportunity to gain first-hand insight into this innovative program, which represents a significant step forward in integrating science into the development of the Sevilla FC academy.

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Sevilla FC hosts the second edition of the ‘Fitness Academy’ program

With the aim of consolidating and continuing the training programs promoted by the Innovation Center, Sevilla Football Club has held the second edition of the Fitness Academy program, once again welcoming various professionals from the Polish Football Association (PZPN).

This year’s initiative expanded on the scope of the previous edition by including experts from all areas related to sports performance, allowing the PZPN fitness coaches to gain both theoretical and practical insight into the club’s methodology, guided by Sevilla FC’s own technical staff and specialists.

On this occasion, the program also featured a presentation from the first team’s physical preparation and rehabilitation department, where participants were able to delve into the training processes carried out at the highest competitive level. In addition, they had the opportunity to visit the first team’s facilities, experiencing first-hand the structure and organization of Sevilla FC’s sports department.

It is worth highlighting that this marks the second visit of the Polish Football Association to the José Ramón Cisneros Palacios Training Ground, further strengthening the collaborative relationship between both institutions. Moreover, at the end of the month, Sevilla FC will welcome for the first time a women’s delegation from the PZPN, on the occasion of the Sports Directors Course organized by the Polish federation.

The Sevilla FC Innovation Center also welcomes other federations and clubs interested in discovering the club’s methodology and enjoying a tailor-made training experience, adapted to their specific needs and objectives, following the model of collaboration established with the Polish Football Association. For more information or visit requests, please contact [email protected].

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García Millán, new sponsor of the Sevilla FC Academy for the 2025/26 season

Sevilla Fútbol Club and García Millán, the leading brand in the production of gazpachos and salmorejos, have reached a sponsorship agreement by which the Seville-based company becomes the new official sponsor of the Sevilla FC Academy for the 2025/26 season.

Through this alliance, Sevilla FC reinforces its commitment to local businesses that share the values of authenticity, hard work, and Andalusian pride, fundamental pillars for both the Nervión-based club and García Millán. This year, the company has established itself as the top manufacturer brand of gazpachos and salmorejos in Spain.

Founded in 2009 in Seville, García Millán was created with the vocation of keeping the flavor of the authentic Andalusian gazpacho alive, made with natural ingredients and following traditional recipes that are part of the cultural identity of our land. Its philosophy—”made like at home“—naturally connects with the spirit of training, closeness, and local roots that characterizes the Sevilla FC Academy.

The agreement includes the brand’s presence at the various academy activities, as well as different joint promotional initiatives, efforts in healthy nutrition, and support for youth sports. These initiatives will undoubtedly result in healthy benefits for our athletes, coaches, and their families.

With this agreement, Sevilla FC and García Millán embark on a shared path, committing to nurturing talent, promoting healthy habits, all under a seal of original quality from Seville and Andalusia.

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The historic triumph of Mjällby AIF, with Sevilla flavor

Mjällby AIF, the newly crowned Allsvenskan champion with three matches to spare, has a close relationship with Sevilla FC. Over the last three years, several of its professionals have visited the Spanish club to take part in training programs organized by the Sevilla FC Innovation Center.

Through the Business Academy and Coaches Academy projects, different delegations from the Swedish side have expanded their knowledge in several areas, receiving training in physical preparation, scouting, psychology, residential management, age-category training methodology, and technological innovation — with their current head coach, Anders Torstensson, among the participants.

They also had the opportunity to attend several training sessions at the club’s sports complex and watch matches such as the Champions League clash against PSV Eindhoven and the LaLiga fixture versus Villarreal during the 2023/24 season.

This relationship was born thanks to James Wahlberg, Mjällby AIF’s communications director and a self-proclaimed Sevilla FC supporter, who acted as the link between the Swedish and Andalusian clubs — a connection that began from his admiration for Sevilla from Scandinavia.

The success, which has impressed the football world, has Torstensson himself as one of its most remarkable protagonists. Despite being diagnosed with chronic lymphocytic leukemia, he has continued coaching and has once again shown that giving up will never be an option.

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The eighth master’s edition attends a masterclass by Marino Arnáiz

The eighth edition of the master’s program continues its journey, this time with a session led by Marino Arnáiz, Head of Data at Sevilla FC, who presented “The Life Cycle of Data in Professional Football.”

The session began with a brief personal introduction, explaining the role of a data engineer within a football club and how their work integrates into innovation and analysis projects. For context, it was highlighted that data has become a key strategic asset for sports decision-making, from scouting to tactical preparation. The goal of the talk was to help attendees understand the complete data journey, from its origin to its end use in the applications employed by analysts and scouts.

Next, the origin of data was addressed, explaining the different types generated in a football environment—event data, tracking data, GPS data—and the main providers that supply them (Opta, WyScout, SkillCorner, etc.). The associated challenges of data acquisition, such as quality, formats, or update frequency, were also analyzed, using a visual example of the flow a raw dataset follows before processing.

In the technical section, the processes of ingestion and storage were explored in depth, describing how data pipelines (ETL) are designed and automated using APIs, cron jobs, or streaming flows. The design of the Data Lake, database management, and the importance of data lineage for ensuring data traceability and auditing were explained.

Subsequently, the transformation and modeling phase was explored, where data is cleaned, normalized, and structured into analytical models (dimensions, facts, hierarchies). Examples of derived metrics—such as those used in ProVision—were shown, and the importance of maintaining consistency and validation throughout the process was emphasized.

In the final part, it was explained how data is made available to the end user through internal and external APIs, and how it is integrated into workflow applications like AiFootball. A complete example illustrated the cycle data follows: from its initial capture to its final visualization in a scouting tool, underscoring the importance of continuous feedback with analysts and scouts to improve models and processes.

The talk concluded with a Q&A and debate session, where concerns about the practical application of Big Data in sports performance and the optimization of information flows in professional clubs were addressed.

This masterclass is one of many offered in the master’s program, reflecting the importance of data today. Information and technology have transformed what was once a luxury into what is now a strategic necessity within clubs.

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The 9th Edition of the Master’s in Big Data Applied to Football Scouting begins

This first session, an open class, was held at 7:00 PM via telematics, as this master’s program is entirely online. The presentation was led by David R. Sáez, CEO of Sports Data Campus, Miguel Ángel Del Barrio, Director of Programs at Sports Data Campus, and José María Cruz Gallardo, Head of Sports Innovation at Sevilla FC.

The speakers welcomed the more than 70 enrolled students, highlighting the prestige of the program, which is well-established after eight previous editions. This program is co-organized by the Sevilla FC Innovation Center, Sports Data Campus, and the Catholic University of Murcia (UCAM).

The ninth edition of this master’s program consolidates a reference program that has not stopped growing and innovating for over 5 years. With a community of more than 600 trained professionals, its constant evolution reflects the excellent reception and trust it generates edition after edition.

The master’s program aims to train professionals for talent detection. Students will acquire the necessary skills in R and Python to apply them in the world of Scouting, which is increasingly developed and driven by statistics and Big Data.

Thanks to the knowledge they will acquire in the master’s program, they will master the construction and interpretation of Machine Learning algorithms oriented to the specific needs of a club. In addition, they will delve into video analysis and the application of metrics aligned with a game model, thereby bridging the gap between raw data and strategic decision-making.

Although the course officially started on October 29th, the enrollment period remains open until November 15th. All information and the registration process are available at the following link.

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SEVILLA FC+ takes center stage at Innovation Day 2025 held in Seville

Sevilla FC continues to strengthen its commitment to digital innovation and adapting to the new consumption habits of its fans through Sevilla FC+, the club’s content platform, which was a highlight of Innovation Day 2025, held on Thursday, October 23, in Seville.

The event took place at the Hotel Eurostars Torre Sevilla, where Álvaro Ramírez, the club’s Communications Director, and Jara Cisneros, Digital Director, delivered a presentation to various technology professionals from Andalusia. They highlighted how the launch of Sevilla FC+ has transformed the club’s digital ecosystem, enhancing fan engagement and communication.

The platform represents a significant shift in how the club interacts with its supporters, offering exclusive audiovisual content and features that facilitate digital engagement. Sevilla FC+ includes live matches, original on-demand productions, and content tailored to modern consumption habits.

In just four months since its launch, the platform has surpassed 600,000 unique users and over two million views, demonstrating the project’s success and recognition within the sector, with presence at events such as Merge 2025, World Football Summit Madrid 2025, and Innovation Day. Among its most notable content are the exclusive broadcast of the first team’s preseason matches and the original documentary “Jesús Navas: sobran las palabras.”

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Sevilla FC welcomes the visit of the general directors of the K-League.

Sevilla FC, through its Innovation Center, continues to build bridges with various football stakeholders around the world. On October 18th, 19th, and 20th, the club welcomed a group of general directors from clubs in South Korea’s K-League.

The delegation of senior Korean football executives attended live matches of both the Sevilla FC men’s and women’s first teams against RCD Mallorca and Madrid CFF, respectively. They also toured the Ramón Sánchez-Pizjuán Stadium and the José Ramón Cisneros Palacios Training Ground. In addition, they attended several presentations on the club’s working processes in areas such as youth academy development and other business-oriented fields like fan engagement and international communication.

 

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El Sevilla FC expone su metodología de análisis en el evento `Tecnología en el fútbol élite – Kaantera x VEO´

El Sevilla FC continúa consolidándose como una referencia en el uso de la tecnología aplicada al fútbol. Este miércoles 22 de octubre, el club ha estado presente en el evento “Tecnología en el Fútbol de Élite”, organizado por Veo Technologies y Kaantera, celebrado en el Google Campus de Madrid.

Durante la ponencia, Daniel del Valle y Juan Carlos Gordillo expusieron la metodología de trabajo del área de análisis del Sevilla FC y el papel fundamental que desempeñan las cámaras Veo dentro de ella. Además de detallar los aspectos técnicos de la herramienta, los representantes del club explicaron cómo el Sevilla FC ha desarrollado un ecosistema integral de análisis y minería de datos a partir de su uso.

Gracias a esta tecnología, el club es capaz de obtener métricas avanzadas que posteriormente se transforman en información visual mediante Power BI, una herramienta clave para la interpretación táctica, la evaluación del rendimiento y la toma de decisiones estratégicas en todas las áreas deportivas.

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Sevilla FC showcases its commitment to digital innovation and fan engagement at WFS 2025

Sevilla FC has once again taken center stage at the World Football Summit, one of the leading international events in the football industry. In the 2025 edition, held in Madrid, the club participated in one of the forum’s panels, highlighting its commitment to technological innovation in managing its digital relationship with fans.

The club’s Director of Digital, Jara Cisneros, took part in a session focused on fan strategy, knowledge, and engagement, alongside Pedro Parellada, CEO of DruID, and Roger Forns, Director of Innovation and Technology at RCD Mallorca.

During her presentation, Cisneros detailed the digital interaction strategy the club has developed in collaboration with DruID. The main goal of this initiative is to provide fans with the best possible user experience within Sevilla FC’s digital ecosystem, facilitating access to the club’s various products and services, including season ticket and match ticket purchases, official merchandise through the e-commerce platform, and the new audiovisual platform Sevilla FC+, among others.

Sevilla FC has also been a pioneer in implementing a digital identification system based on a membership number and a personal PIN, allowing fans to activate their accounts and access all available services. Starting from the 2025–2026 season, this system also provides access to Sevilla FC+ subscription content, including live matches, documentary series, and historic games that form part of the club’s legacy.