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The students of the Antonio Puerta Football School didn’t want to wait and took advantage of the first day of the Royal Postman’s visit to the Ramón Sánchez-Pizjuán Stadium to personally deliver their letters to Their Majesties, the Three Wise Men. The children visited Sevilla FC’s stadium in age-based groups and received a gift with Sevilla-themed designs from the Royal Postman.

This gift will be available to everyone who delivers their letters to the Royal Postman at Gate 2 of the stadium until January 4. Additionally, the students of the Antonio Puerta School enjoyed the attractions set up in the Gol Sur esplanade as part of the Christmas celebrations. The Antonio Puerta Football School is still accepting registrations for the current season, and more information can be found through the provided link.

The Sevilla FC coach has been nominated for the Best Coach award in Group V of the Tercera Federación Femenina for his work during the 2023-2024 season as the manager of Sevilla FC B Femenino, with which he finished in seventh position last season.

Olomo has been a coach at Sevilla FC since 2019, and from then until 2024, he managed the first reserve team of the club’s women’s division. In the 2024-25 season, the coach took charge of Sevilla FC D, the club’s international team, which he is leading in a fight for promotion in their category without compromising the team’s developmental focus.

Previously, Óscar Olomo was a coach at Atlético Libertad, where he managed all categories from 1999 to 2008, before moving to CMD San Juan to serve as academy coordinator and coach of the Juvenil A team, which under his guidance achieved promotion to División de Honor, the top category at the youth level. Before joining Sevilla FC, he also worked at CD Mairena del Alcor and Unión Deportiva Loreto. 

Sevilla FC, through its Innovation Center, continues to establish itself as a significant player in football education, both in Spain and across Europe. The club has recently launched an immersive training experience for analysts as part of the Coaches Academy.

The Italian coach expressed great satisfaction with the educational opportunity he experienced, as well as the availability to thoroughly understand how all areas of the club operate.

“It was a very positive experience. What impressed me the most was the great willingness of the club to show me how they work here in a 360-degree approach. The experience was very focused on analysis, including both video analysis and data analysis. But they also gave me the chance to observe all the aspects of the club’s work—technical aspects on the field and organizational aspects. I appreciated that a lot because I found great value in seeing how the club operates across all areas. From an educational point of view, this is very important. I learned many things, and I am grateful to Sevilla for this great opportunity they gave me,” he summarized.

Additionally, Negri highlighted the value that Sevilla FC and its analysts place on the use of data, something he wishes to apply in his professional career: “I was very impressed by the importance given to data here, considering that in Italy this aspect is still underdeveloped. Many clubs are lagging behind, even at a professional level. There isn’t yet a strong trust in data, or at least it isn’t used as a support for technical football decisions. This is a great credit to Sevilla, and on my part, I will try to bring this to Italy.”

Lastly, he wanted to send a message to other football and analysis professionals to explore the training offer of Sevilla FC’s Innovation Center: “Certainly, for those who want to learn and discover many things, this is the right place, because there is a great willingness to share information. Without a doubt, those who come here have a great experience and take away many things. Perhaps in other places, there is more reluctance to share knowledge. Clubs tend to keep their knowledge internal to gain an advantage. That’s not the case with Sevilla, as they share because there is a desire to improve and progress. This benefits the entire football landscape, not just a single club.”