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The Sevilla FC Innovation Center and SkillCorner join forces to boost research in advanced football metrics.

Sevilla FC’s Innovation Center has signed a collaboration agreement with SkillCorner, one of the leading companies in sports data automation and analysis, with the aim of conducting research on advanced metrics and generating knowledge to share with the football community. This strategic alliance strengthens the club’s commitment to technological innovation and reinforces its position as one of the leading sports entities in applying artificial intelligence to scouting and player development.

Thanks to this agreement, both organizations will work together on the analysis of Game Intelligence, a system for the automated collection and analysis of dynamic game event data. This technology provides insights into player performance, including pass selection and execution, off-the-ball movement, and defensive contributions, all backed by key physical attributes. Game Intelligence allows for precise and actionable data, enriched with the real context of the game.

SkillCorner, with around 250 clients and coverage of more than 100 competitions, specializes in providing highly reliable, automated sports data to help clubs make better decisions in recruitment, player development, and team strategy. The company has developed an innovative model that surpasses traditional analysis methods, which are still dependent on manual intervention, establishing itself as a leader in the football industry. Additionally, as part of this initiative, research articles on the use and conclusions of advanced metrics in the game will be shared with the general public.

Andy Martínez, a representative from SkillCorner, highlighted the benefits of the agreement with the Sevilla FC entity: “Our collaboration with Sevilla FC, through its Innovation Center, responds to a shared goal: to provide football clubs with knowledge based on cutting-edge scientific data, so they can remain at the elite level and optimize their performance. By combining Sevilla FC’s extensive football experience with SkillCorner’s proven track record in generating and analyzing innovative and consistent data, we are jointly driving a qualitative leap in understanding the world’s most beautiful sport.”

Sevilla FC continues to establish itself as a pioneer in the application of technology for scouting, game analysis, and talent development, betting on artificial intelligence and data analysis as strategic pillars for the future of football. With this partnership, the club strengthens its leadership position in innovation and knowledge applied to high performance, benefiting not only its sporting structure but also the global football community.

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Sevilla FC launches its training experience for coaches as part of the “Academy Programs”.

Sevilla FC, through its Innovation Center, continues to establish itself as a key player in football education, both nationally and internationally.

Portuguese coach Lino Almeida shared his impressions and expressed his surprise at the opportunity to live various experiences alongside Sevilla FC and to have learned new methodologies used by the club.

“It has been a very enriching experience. What surprised me the most was the use of cameras to record all the training sessions—this helps players improve. I was also surprised by the presence of psychologists during training sessions; it gives kids and players someone to talk to and express themselves more freely,” said Lino Almeida.

He also emphasized the methodology used by Sevilla FC, a methodology that the Portuguese coach stated he plans to implement at his own club. Moreover, Lino Almeida mentioned that he is taking back not only new methods but also fresh ideas that he is eager to put into practice.

Finally, Lino shared that this is an experience he highly recommends. “It’s an experience I recommend to all coaches. I got to meet many other coaches, they shared the full methodology with me and helped me improve in areas where I needed it. This is valuable for any football coach.”

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Sevilla FC takes part in the WORLD FOOTBALL SUMMIT in Rabat

Sevilla Fútbol Club continues to demonstrate its commitment to its internationalization strategy and was present at the World Football Summit Africa 2025, held in Rabat, Morocco, on April 9th and 10th.

The club’s Head of International Sports Projects, José Collado, took part in one of the conference panels focused on the differences and similarities between European and African clubs. During the session, he was able to share key elements of the club’s internationalization plan and the strong results achieved in this process, particularly in the Middle East and Africa, with Morocco being one of the key countries in this growing development. He also highlighted cooperation agreements with the NPFL of Nigeria and the Future Falcons project in Saudi Arabia.

Furthermore, Sevilla FC’s participation in the WFS in Rabat reinforces the club’s commitment to knowledge exchange and global collaboration within the football industry, strengthening institutional relationships and gaining first-hand insights into the new realities and opportunities emerging across the global football landscape.

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José Andrés Nevado Villalba, awarded the Manuel Blasco Garzón Prize.

The Special Jury Prize of the 4th Edition of the Manuel Blasco Garzón Awards has been granted to José Andrés Nevado Villalba for his outstanding work titled “Are soccer clubs sensitive to financial scandals? Evidence from the Plusvalenza case.”

This study analyzes the impact of the Plusvalenza financial scandal, involving the football club Juventus of Turin. To conduct this case study, José Andrés Nevado applied a methodology based on financial event analysis. His research concludes that the financial market reacts more strongly to negative news than to favorable court rulings.

Moreover, this work raises important ethical questions: Is it profitable for football clubs to break the law if the market reacts negatively?

The study conducted by José Andrés Nevado Villalba not only offers key insights into the financial sphere of football but also contributes to applications in professional football regulation, club management, and investment decision-making.

The Manuel Blasco Garzón Prize continues its mission of recognizing young talent, supporting and encouraging students to pursue academic and scientific research.

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Sevilla FC launches our Fitness Academy Program

Sevilla Fútbol Club continues to strengthen its educational programs through its Innovation Center and has officially launched its Fitness Academy program with the visit of a group of fitness coaches from the Polish Football Federation.

The PZPN group experienced an immersive journey, where they learned both the theoretical and practical aspects of the club’s physical preparation methodology, guided by various coaches and specialists from within the organization. They also had the opportunity to see the diagnostic center in action, understand the training methodology firsthand, and attend a youth friendly match between Sevilla FC’s Cadete A and Austria Vienna.

“The experience we’ve had over the last three days has been truly fantastic. We’ve discovered a very open club. Everyone here has a lot of knowledge, but they are also very willing to share it and their experiences with us. So yes, we’ve had a great time. The facilities are incredible. There are many fields, multiple gyms, lots of equipment and gear that we’ve been fortunate to access and use. The methodology is interesting. But yes, it’s really fascinating to see a solid methodology across all teams and a very well-defined playing model,” said Naomi Datson, a UEFA coach who accompanied the PZPN group during these training sessions.

For his part, Łukasz Radziminski, coordinator of the PZPN’s fitness coach course, also spoke highly of the visit to Sevilla FC, especially praising the human quality of the club’s professionals: “These days have given us so much—so much knowledge, so much practical insight—and we’ve had the opportunity to meet the great Sevilla FC family. We’ve met many excellent coaches. We’ve seen many impressive facilities. The methodology is truly outstanding. But I think the most important thing in the club, what gives us a complete picture of Sevilla FC, is its people. And the people at Sevilla FC are truly amazing. These individuals have made this club a top-tier, elite team.”

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El Sevilla FC inaugura su programa Fitness Academy

El Sevilla Fútbol Club sigue reforzando sus programas de formación impulsados por su Innovation Center y ha inaugurado su programa Fitness Academy con la visita de un grupo de profesionales de la preparación física de la Federación de Fútbol de Polonia. 

El grupo de preparadores físicos de la PZPN vivió una experiencia inmersiva en la que conocieron de forma teórica y práctica la metodología de preparación física del club de la mano de distintos técnicos y expertos en esta materia de la entidad. Asimismo, pudieron conocer de primera mano el funcionamiento del centro de diagnóstico, la metodología de entrenamientos y también presenciaron un amistoso de cantera entre el Cadete A del Sevilla FC y el Austria de Viena. 

“La experiencia que hemos tenido en los últimos tres días ha sido realmente fantástica. Hemos descubierto un club muy abierto. Todos tienen mucho conocimiento, pero también están muy dispuestos a compartir ese conocimiento y sus experiencias con nosotros. Así que sí, lo hemos pasado genial. Las instalaciones son increíbles. Hay muchos campos, múltiples gimnasios, mucho material y equipamiento al que hemos tenido la suerte de acceder y de poder utilizarlo. La metodología es interesante. Pero sí, realmente interesante ver una metodología sólida en todos los equipos y un modelo de juego muy bien definido”, valoró Naomi Datson, técnico de la UEFA, que acompañó al grupo de la PZPN en estas jornadas formativas. 

Por su parte, Łukasz Radziminski, coordinador del curso de preparadores físicos de la PZPN, también valoró positivamente la visita al Sevilla FC y, especialmente, la calidad humana de los profesionales de la entidad: “Estos días nos han dado mucho, mucho conocimiento, mucho conocimiento práctico y hemos tenido la oportunidad de conocer a la gran familia del Sevilla Fútbol Club. Hemos conocido a muchos grandes entrenadores. Hemos visto muchas instalaciones impresionantes. La metodología es realmente impresionante. Pero creo que lo más importante en el club, lo que nos da una visión completa del club, son sus personas. Y la gente del Sevilla Fútbol Club es realmente increíble. Y estas personas han hecho de este club un equipo de élite, de primer nivel”. 

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The Performance Academy is born, a program designed to take players to the next level

The Sevilla FC Academy has launched a new program: the Performance Academy, designed for footballers who aspire to reach the next level. The Sevilla FC training methodology offers players the opportunity to enhance their skills through high-performance training sessions at the club’s Ciudad Deportiva.

These sessions are designed and prepared by the Sevilla FC youth academy coaching staff, ensuring that players improve their technical, tactical, physical, and decision-making skills on the field. The program follows a methodology focused on individual development, guaranteeing visible progress in each player’s performance, enhancing their abilities, and preparing them to compete at the highest level.

All information is available at this LINK: https://sevillafcacademy.com/programa/academia-de-tecnificacion/.
Registration is now open and will close on May 16. To apply, please use the following email: [email protected].


Limited spots are available to ensure top-quality training and personalized attention for each player.

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Start the training revolution at Sevilla FC Academy

La plataforma digital ofrece información detallada sobre los distintos programas de formación: Football Camps, Performance Academy (Academia de tecnificación), Escuela de fútbol Antonio Puerta, Programas de Alto Rendimiento y Goalkeeping Academy (Academia de porteros).

This week, the new official website of Sevilla FC Academy has been launched—a platform designed to showcase all the training programs related to the expansion of the club’s working methodology in the sporting field. With this initiative, Sevilla FC takes another step forward in its commitment to sports and educational development, introducing a new website that becomes the go-to reference for players interested in being part of the club’s unique methodology.

The digital platform provides detailed information about various training programs, including Football Camps, Performance Academy, Escuela de fútbol Antonio Puerta, High-Performance Programs and Goalkeeping Academy.

Sevilla FC Academy aims to expand the club’s methodology by offering opportunities to young talents striving for sporting excellence. With programs tailored to different skill levels and age groups, the academy seeks to foster player growth under the same technical, tactical, and physical principles applied within the Sevilla FC youth system.

The new website will make it easier for players and families to access key information about joining this initiative. From registrations to news and events, the platform positions itself as the official channel to stay updated on all academy developments. This reaffirms the club’s commitment to taking its successful model beyond its borders and inspiring new generations of footballers worldwide.

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The Master’s in Innovation and Digital Transformation concludes a March full of learning

The Master’s in Innovation and Digital Transformation in Sports Entities at the Sevilla FC Innovation Center, organized in partnership with Sport Data Campus, has concluded a March full of interesting presentations from various experts.

Javier Gil, Head of AI Implementation and Development at LaLiga, delivered the talk “An Honest Approach to Generative AI and the Future of Work.” Meanwhile, Juan Esteban Gómez Llamas, a member of the Sevilla FC Innovation Center, conducted a live class titled “Understanding Processes in a Sports Entity.”

On March 11, 12, and 13, students had the opportunity to attend 3 Master Classes presented by Carlos González Graña, founding partner and CEO of BHI Capital; once again, Juan Esteban Gómez Llamas; and Miguel Angel Loor, President of the Liga Pro in Ecuador. The first spoke about investment and entrepreneurship in the sports industry, the second about digital leadership and operational transformation in sports organizations, and the third presented the business model of the Ecuadorian Liga Pro.

Also featured were Conrado Sandoval, Director of Competition Development at La Liga MX, and Débora Saldanha, Head of Innovation at Club Atlético Mineiro in Brazil. The training sessions were completed with additional staff from Sevilla FC, such as the club’s General Director, José González-Dans, the Director of Human Resources, Raquel Frías, and the person responsible for Sustainability and the Sevilla FC Foundation, Santiago González. Additionally, Mamen Blanco, an executive specialist in talent development and AI, gave a presentation on this topic to the students.

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Kickoff of the 8th Edition

The 8th edition of one of the most important master’s programs within the extensive educational offering of the Sevilla FC Innovation Center has arrived: the Master’s in Big Data applied to Football Scouting. This high-level course is designed to prepare scouts, analysts, and sports directors, among other key roles in the football industry.

The program provides students with the necessary tools to adapt to all situations within the world’s most popular sport while also diving into the crucial field of Big Data—an essential aspect in the training of future professionals.

Once again, the Sevilla FC Innovation Center opens its doors to aspiring professionals looking to specialize in scouting. This master’s program is ideal for football enthusiasts and offers a great opportunity to become a true expert in talent identification and analysis at a prestigious institution.

In previous editions, students of this program have had the chance to access top-tier internships and significant job opportunities with various football clubs worldwide. You can find all the details about this master’s program through this link.

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Data in Football: An Essential Tool for the Coaching Staff

The importance of data in football has been the central topic in various roundtable discussions. Sergio González, an expert in analysis, emphasized that data is here to stay and its integration into the coaching staff is essential. A good understanding between analysts and coaches allows for determining what information is necessary to improve performance. He also stressed the need for analysts to actively engage and filter relevant data to facilitate decision-making.

Daniel Del Valle, on the other hand, highlighted the importance of convincing the coach of the value of data. In his opinion, the proper use of information can make a key difference at critical moments of a match. He also reminded that artificial intelligence does not replace human work but serves as a supportive tool.

Jesús Galván, a representative from Sevilla, explained that the club’s players are familiar with data from the youth categories. They aim to understand their strengths and weaknesses, using information as a way to improve their performance. He also noted that data is a useful tool to motivate players and establish a dialogue with them, as long as it is interpreted properly.

From a different perspective, Miguel Do Carmo highlighted the challenge of training coaches in data usage. According to his experience, once coaches understand the available information, they can request specific data according to their needs. However, he warned about the importance of synthesizing the information and providing reliable data without imposing work methods.

Omar Bautista, for his part, emphasized that the data strategy is the foundation of the work at his club. The collection and analysis of information have become key pillars for decision-making and optimizing player performance.

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The Sport Data Forum 2025 Addresses the Evolution of Data-Driven Sporting Directorates

The development of young prospects is a fundamental aspect of any strategic plan within a sporting directorate. Romeo Jozak, technical director of Future Falcons, is well aware of this. Speaking at the Sport Data Forum 2025, he highlighted the significant investment that will be made in the coming years to foster the growth of young footballers in Saudi Arabia. He emphasized that the country has immense potential but that it is crucial to educate these players professionally in Europe.

Jozak also mentioned the challenges of managing information in such a vast country and how they are working on data organization to optimize player performance. In this regard, he stressed the great career opportunities for young Spanish analysts, who can contribute their expertise in data analysis and football development.

One of Future Falcons’ main objectives is to identify and distribute talent to elite leagues, with the goal of having 30 competitive players in the national team over the next 10 years.

The Balance Between Technology and Experience

Eduardo Covelo, former head of methodology at RC Celta de Vigo, took the stage to emphasize the importance of correctly interpreting data within the sporting context. He pointed out that data and technology should complement, rather than replace, experience and intuition. For Covelo, success lies in striking a balance between these two factors, avoiding an excessive dependence on analytics.

He also stressed that while technology has made talent identification faster and more efficient, the real challenge today is not only spotting talent but also developing it. He predicted that, over time, many intangible aspects of football would be measured with precision, creating new opportunities in sports management.

Another speaker, Luis Helguera (sporting director of UD Las Palmas), explained that the divide between data analysis and subjective interpretation of the game no longer exists. In his view, the real challenge is finding professionals who can handle data but also understand the game from within.

For this reason, he encouraged data specialists to expand their knowledge by taking coaching courses and learning traditional football methodologies. This, he said, would allow them to interpret analytical information more effectively. He also emphasized the difficulty of finding hybrid profiles, individuals who can combine technological expertise with a deep understanding of the game, a growing need in club sporting directorates.

The three experts agreed on several key points regarding the evolution of data-driven sporting directorates, particularly in their belief that data is essential, but without passion and context, it loses its true value.