Author: Innovation Center

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Sevilla FC Strengthens Its Innovation Strategy in Asia

Sevilla FC has taken another step forward in its international expansion strategy, which is built on innovation, applied knowledge, and the transfer of high-performance methodologies. In recent weeks, the club has bolstered its presence in Asia through two key initiatives: the signing of a collaboration agreement with the Chinese city of Shijiazhuang and the delivery of technical seminars to members of Japan’s J-League.

Following an institutional visit to the Ramón Sánchez-Pizjuán Stadium, led by Shijiazhuang’s Vice Mayor, Li Ruifeng, Sevilla FC formalized a strategic alliance with the municipal government of this city of nearly 11 million people. Promoted by the Chinese Cultural Center of Seville, the agreement will allow the club’s expertise to be applied to areas such as youth development, coach education, academy design, and talent management, all adapted to the local context and supported by top-tier European institutions.

Beyond the sporting dimension, this partnership highlights Sevilla FC’s role as a knowledge generator within the global football industry. Through the Sevilla FC Innovation Center, the club facilitates methodological transfer, turning its experience into a valuable asset for emerging ecosystems like Shijiazhuang, which is currently transforming into a modern and sustainable sports hub.

Simultaneously, the club’s Innovation Department continues to expand its influence across Asia. Most recently, two specialized seminars were delivered to J-League professionals: Jesús Olivera focused on player tracking through data analysis, while Daniel del Valle explored tactical evaluation through identifying strengths and weaknesses in match planning.

These initiatives are part of Sevilla FC’s global approach to football innovation. For years, the club has shared its model with international organizations through training programs aimed at coaches, professional players, executives, and performance specialists. A strategy that consolidates Sevilla FC’s position as a methodological reference in the evolution of global football.

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El Sevilla FC, presente en el Encuentro Técnico sobre formación de entrenadores en España

El Sevilla Fútbol Club asistió al evento histórico “Encuentro Técnico”, celebrado en la Ciudad del Fútbol el pasado 15 de julio de 2025, convocado por la Real Federación Española de Fútbol (RFEF) bajo el liderazgo de su presidente, Rafael Louzán. En este acto participaron representantes del Consejo Superior de Deportes (CSD), la UEFA y numerosos centros de formación públicos y privados de técnicos deportivos (TD y TDS) en fútbol y fútbol sala.

El principal resultado de la jornada fue el anuncio de la creación de un grupo de trabajo conjunto entre la RFEF y el CSD, con el objetivo de establecer un modelo de formación de entrenadores más coordinado, transparente e integrador. Este grupo se encargará de realizar un seguimiento continuo del Proceso de Reconocimiento de Competencias (RoC) UEFA 2025, con el fin de mejorar el acceso profesional y facilitar la movilidad internacional de los entrenadores españoles.

Durante el encuentro, destacados miembros de la UEFA —Josef Zahorsky, Kris Van der Haegen y Ennio Bovolenta— valoraron positivamente la iniciativa, considerándola una oportunidad para reforzar la coherencia y calidad en la formación técnica. Por parte del CSD, el secretario general Ricardo Laso de la Vega expresó la voluntad del organismo de colaborar activamente para adaptar la normativa española a los estándares europeos y garantizar el ejercicio legal de la profesión tanto en el ámbito nacional como internacional.

Sindicatos y asociaciones de entrenadores también estuvieron presentes y calificaron la medida como un avance importante para mejorar las condiciones laborales y académicas de los futuros técnicos. La RFEF reiteró su compromiso de ofrecer información clara y actualizada sobre los procesos formativos vigentes, con el objetivo de impulsar una formación rigurosa y homologada.

En este contexto, el pasado mes de junio se abrió el plazo de inscripción para los cursos de Técnico Deportivo en Fútbol, en sus niveles de Grado Medio y Superior, en el CAED Sevilla FC – Innovation Center. Esta formación, de carácter oficial y homologado, está plenamente alineada con los nuevos marcos formativos establecidos por la RFEF, el CSD y la UEFA.

Los interesados pueden consultar toda la información e iniciar el proceso de matrícula a través de este enlace.

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Sevilla FC attends the Technical Meeting on Coach Training in Spain

Sevilla Fútbol Club took part in the historic “Technical Meeting” held at the Ciudad del Fútbol on July 15, 2025. The event was organized by the Royal Spanish Football Federation (RFEF) under the leadership of its president, Rafael Louzán. Representatives from the Spanish National Sports Council (CSD), UEFA, and numerous public and private training centers for sports coaches (TD and TDS) in football and futsal also participated.

The main outcome of the day was the announcement of the creation of a joint working group between the RFEF and the CSD, with the aim of establishing a more coordinated, transparent, and inclusive model for coach training. This group will be responsible for continuously monitoring the UEFA 2025 Recognition of Competence (RoC) Process, with the goal of improving professional access and facilitating international mobility for Spanish coaches.

During the meeting, prominent UEFA members — Josef Zahorsky, Kris Van der Haegen, and Ennio Bovolenta — expressed their support for the initiative, viewing it as an opportunity to strengthen consistency and quality in technical training. On behalf of the CSD, Secretary General Ricardo Laso de la Vega conveyed the organization’s commitment to actively collaborate in aligning Spanish regulations with European standards and ensuring the legal practice of the profession both nationally and internationally.

Coaches’ unions and associations were also present and described the initiative as a significant step forward in improving the working and academic conditions of future coaches. The RFEF reaffirmed its commitment to providing clear and up-to-date information on current training processes, with the goal of promoting rigorous and standardized coach education.

In this context, the enrollment period for the Intermediate and Advanced levels of the official Technical Degree in Football opened last June at the CAED Sevilla FC – Innovation Center. This officially accredited program is fully aligned with the new training frameworks established by the RFEF, CSD, and UEFA.

Interested individuals can find more information and begin the registration process through this link.

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Sevilla FC opens registration for the Antonio Puerta Football Academy and GK Academy

Kicking off in September, both programs provide a one-of-a-kind chance for young players to grow through top-level training rooted in the core values of Sevilla FC’s youth development system.

ANTONIO PUERTA FOOTBALL ACADEMY: PASSION, DEVELOPMENT AND VALUES

The Antonio Puerta Football School is aimed at boys and girls aged 4 to 14 and takes place at the José Ramón Cisneros Palacios Training Complex. The program provides a comprehensive education that combines technical and tactical training with the promotion of values such as teamwork, respect, and personal growth.

Training sessions are designed by professional Sevilla FC coaches and tailored to each age group and skill level, all within a safe and inspiring environment. It’s more than just learning to play — it’s about growing with the spirit of Sevilla FC from within.

GK ACADEMY: ELITE TRAINING FOR YOUNG GOALKEEPERS

The GK Academy has established itself as the leading program in specialized goalkeeper training, open to boys and girls aged 6 to 18. With a professional approach, highly specialized sessions, and personalized follow-up, this academy is the perfect pathway for aspiring goalkeepers who want to perform at the highest level.

Training includes technical, physical, mental, and tactical components, all supervised by qualified coaches and supported by performance-enhancing technology.

WANT TO BE PART OF THE SEVILLA FC FAMILY?

Both the Antonio Puerta Football School and the GK Academy will begin their activities in September and offer limited spots due to high demand each season. If you dream of wearing the Sevilla FC badge and enjoying an unforgettable football journey, this is your chance.

🔗 Registrations now open:

Don’t miss out! Start your journey with Sevilla FC and experience a season full of football, learning, and excitement.

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Sevilla FC Takes Part in the 4th International Congress on Football, Innovation, and Psychology

Sevilla FC, through its Psychology Department, took part in the 4th International Congress on Football, Innovation, and Psychology, held on July 9, 10, and 11 at the Faculty of Psychology of the University of Santiago de Compostela.

The club participated in a roundtable discussion organized in collaboration with LALIGA, focused on the “Challenges and adaptations in psychological intervention within youth academies.” Representing Sevilla FC were professionals Julián Cabrera and José Carlos Pérez, who shared the stage with specialists from Racing Club de Santander and Athletic Club de Bilbao.

The session addressed various realities and challenges that arise in psychological intervention within high-performance environments, such as youth football. The adaptations implemented were highlighted, emphasizing the importance of a holistic approach that involves players, families, coaches, and technical staff, with the aim of optimizing the personal and athletic development of academy players.

This participation reinforces Sevilla FC’s commitment to the personal and athletic development of its players from the youth categories, promoting a multidisciplinary approach that fosters growth on all levels.

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Closing Ceremony of the Master’s Programs in Big Data and Innovation

This week marked the closing of new graduating classes from two master’s programs sponsored and co-organized by the Sevilla FC Innovation Center: the Master in Big Data Applied to Scouting and the Master in Innovation and Technology in Sports Entities. The Ramón Sánchez-Pizjuán Stadium hosted in-person sessions for both courses, as well as a heartfelt ceremony during which the club’s innovation center, together with Sports Data Campus, presented the official diplomas to the students.

José María Cruz Gallardo, Head of R&D in Football at Sevilla FC; David Sáez, CEO of Sports Data Campus; and Miguel Ángel del Barrio, Director of Programs at the same institution, led the final talks in the stadium’s Glasgow Room. These sessions featured contributions from Sevilla FC staff, among others, under the watchful eye of the club’s new Director of Football, Antonio Cordón. The official closing ceremony then took place in the stadium’s VIP area.

The Master in Big Data Applied to Football Scouting has now completed its eighth edition. This long-standing program, co-sponsored by Sports Data Campus, Sevilla FC, and the Catholic University of Murcia (UCAM), has firmly established itself as one of the top courses for becoming an expert in identifying and analyzing football talent. Enrollment is already open for the ninth edition, which will begin this coming November.

More recent is the Master in Innovation and Technology in Sports Entities, which has been well received in its first two editions. Students have been trained in two of the key drivers of transformation in sports organizations: optimizing operations and creating new ways to engage fans and anticipate new revenue opportunities. All of this has been made possible through essential training in tools such as data analytics, artificial intelligence, and automation.

Registration for the upcoming editions is available at this link.

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Hispania FF of Puerto Rico visits the Players Academy Program

Hispania FF of Puerto Rico Visits the Players Academy Program at Sevilla FC Innovation Center

In recent days, the Players Academy program at the Sevilla FC Innovation Center welcomed a special visit from the players of Hispania FF of Puerto Rico. The club’s delegation, composed of more than 60 players of various age groups and four coaches, was divided into four categories to take full advantage of the development and training offered by Sevilla FC’s player enhancement program.

As part of their experience, the players took part in training sessions at the club’s sports city, following the official Sevilla FC methodology. Their stay also included a friendly match against Sevilla FC’s Infantil A side, coached by Álex Martín.

In addition, the visiting group had the opportunity to explore the club’s top-tier facilities, including a full tour of the iconic Ramón Sánchez-Pizjuán Stadium.

The group also attended educational sessions delivered by various Sevilla FC professionals, covering topics such as international sports projects and sports psychology.

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Closing Ceremony of the First Graduating Class of the Intermediate Vocational Training Program in Football Coaching

The José Antonio Sánchez-Araujo Press Room, located at the Ramón Sánchez-Pizjuán Stadium, hosted the closing ceremony and diploma presentation for the first graduating class of the Intermediate Level Football Coaching Course, organized by the Sevilla FC Innovation Center. This educational initiative has enabled the 25 students who successfully completed the program to acquire the knowledge and skills necessary to begin teaching football, as well as to promote and encourage the sport among young people and in educational settings.

The ceremony was attended by prominent representatives of the club, including Jesús Galván, current coach of Sevilla Atlético, and Luci Martín, a member of Joaquín Caparrós’ coaching staff. Both took part in the event to show their support for the new coaches and to emphasize the importance of education in professional development within the world of football.

In addition to this intermediate-level course, the Sevilla FC Innovation Center also offers the Advanced Level Football Coaching Certification. This qualification represents the highest level a coach can achieve within both the Spanish and European educational and federative systems. Upon completion of this advanced program, students earn the official credentials required to coach at all levels of Spanish football, from grassroots to professional teams, and even to be part of the coaching staff for regional or national teams.

Both training programs are offered in collaboration with CESUR, the most prestigious vocational training center in Andalusia, known for the quality of its education and its strong ties to the professional sports sector. This partnership ensures a comprehensive and up-to-date training experience, designed to prepare future coaches for the challenges of modern football.

Enrollment for the upcoming 2025–2026 course opened this past Monday. For more information, visit this link.

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9th Edition of the Master’s in Big Data Applied to Football Scouting

Once again, it’s time to open the enrollment period for the “Master’s in Big Data Applied to Football Scouting.”
Now in its ninth edition, this program is aimed primarily at professionals and football enthusiasts seeking to specialize in the area of scouting: coaches, analysts, scouts, fitness coaches, or sports managers.

Co-organized by the Sevilla FC Innovation Center, Sports Data Campus, and the Catholic University of Murcia (UCAM), this program has already trained over 2,600 students in its four-year history. The master’s is also ideal for those who want to take their first steps into the world of scouting and build a professional career in football.

This is a unique opportunity to access professional football, improve career prospects in a constantly evolving industry, and become an expert in talent identification and analysis.
Interested individuals can find more details at this link.

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Enrollment now open for the Intermediate and Advanced Level Football (Soccer) Coaching Programs

Sevilla FC Innovation Center Opens Enrollment for Official Vocational Training Programs in Football Coaching

The Sevilla FC Innovation Center has opened the enrollment period for its official Intermediate and Advanced Level Vocational Training Programs in Football Coaching. These programs qualify graduates to work as football coaches throughout Spain and also provide access to certain university degree programs.

The training offer includes three distinct levels of Football Coaching certification. The first level qualifies the holder with the necessary skills to introduce players to football and to promote the sport.

Level 2 certifies that the holder has the necessary competencies to plan and deliver football coaching sessions focused on improving athletes’ technical and tactical performance. To enroll in Level 2, students must already hold a Level 1 certificate—either in football or futsal.

Finally, Level 3 qualifies the holder to plan and lead training for football teams and athletes, manage their participation in mid- to high-level competitions, and run football academies.

Upon completion of the advanced level, students will receive the highest coaching qualification available in Spain. This allows them to apply for an official coaching license, enabling them to coach in all levels of Spanish football, including regional and national teams. Enrollment can be completed through the following link.

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Participation of Sevilla FC’s Medical Services Department in a prestigious sports medicine congress

The Riyadh Air Metropolitano Stadium in Madrid recently hosted over 2,000 attendees for the Isokinetic Conference 2025, a prestigious sports medicine congress that brought together numerous representatives from football clubs around the world, including Sevilla FC.

Among the more than 250 medical professionals in attendance, Sevilla FC was represented by Javier González Alcántara, a specialist from the club’s Youth Academy Medical Services. He presented one of the standout cases of the entire conference, featured in the panel “Integrating neurocognitive testing in a female soccer player after ACL injury.”

The presentation was the result of collaborative work by Matías Morán Bravo, Rafael Castaño Torres, Javier Orellana Montini, Julia Gutiérrez Rabadán, Ernesto Chao García, Macarena Prados Salinas, and Manuel Sanz Barrera.

The congress was organized by the Isokinetic Medical Group in collaboration with FIFA.

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Sevilla FC welcomes the students of the Football Coaching and Management Master’s program from Universidad Europea

Sevilla FC recently welcomed students from Universidad Europea, specifically from the Master’s program in Football Coaching and Management. This program, taught in English, delves into Spanish training methodology as applied to professional football.

The students visited the Ramón Sánchez-Pizjuán Stadium and took part in an immersive experience focused on Sevilla FC’s youth academy methodology. The visit included educational talks and observation sessions in key areas such as scouting, analysis, and coaching methodology. They also had the opportunity to meet Sevilla FC’s sporting director, Victor Orta, who encouraged them to continue their education and gain insights into other football markets.