Author: Innovation Center

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Los Prague Raptors participan en el Programa Coaches Academy del Sevilla FC Innovation Center.

Alexie Kolowrat, jugadora del primer equipo femenino y entrenadora del equipo Sub-15, se mostró muy agradecida por esta experiencia: “Espero poder llevar mucho conocimiento de vuelta a casa en diferentes categorías de entrenamiento. No solo los aspectos técnicos de organizar entrenamientos y ese tipo de cosas, sino también todos los aspectos fuera del entrenamiento, como la recuperación y el análisis de partidos, y esas cosas que podemos empezar a implementar en nuestro club.”. 

La jugadora y entrenadora destacó la relevancia de abordar áreas que suelen pasarse por alto en los clubes emergentes:  “Como entrenadora, me va a ayudar a ver cómo implementar algunas de estas cosas a una escala más pequeña, pero aun así ver cómo podemos usarlas y centrarnos en aspectos que no habíamos considerado completamente antes.” 

Kolowrat también subrayó la importancia del que el Sevilla FC da a los detalles, un factor que considera crucial tanto en su desarrollo como entrenadora como en su rol de jugadora:  “Ha sido muy útil ver la cantidad de atención que se le da aquí a diferentes aspectos que a veces la gente pasa por alto. Aquí se enfocan en cada detalle, y puedes ver el gran efecto al hacer bien las pequeñas cosas. Como jugadora, me ha mostrado que realmente necesitas dar el 100% en todo, no solo en el fútbol, sino también en la psicología y todo lo que está fuera.”*  

El programa Coaches Academy ofreció a Kolowrat y a los participantes acceso a recursos de primer nivel y la oportunidad de interactuar con expertos en disciplinas como análisis de datos, fisiología, psicología deportiva y gestión de equipos. Según Alexie, esta experiencia representa una oportunidad única para aplicar lo aprendido en el Prague Raptors:  “Es una experiencia muy enriquecedora que definitivamente deberían aprovechar si tienen la posibilidad porque los recursos aquí son muy valiosos, con expertos en diferentes disciplinas“. 

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The Training Courses at Sevilla FC Innovation Center in Full Swing.

The Master’s in Innovation and Technology Applied to Sports is conducted in collaboration with Sports Data Campus and the Catholic University of Murcia (UCAM). It offers professionals from the fields of technology and sports the opportunity to explore the transformation processes of sports organizations based on innovation and technology. So far, there have been notable presentations, such as the one by José María Cruz Gallardo, Head of R&D+i Football at Sevilla FC, on “Law and New Technologies,” and the one by Pilar Morejón, Management Controller at Sevilla FC, together with Jaime Cerdá, on “Data Protection.” Enrollment is still open, although a second edition will begin in March 2025. More information is available here.

The Master’s in Big Data Applied to Football Scouting, meanwhile, has set a record for new enrollments, although registration is still open. Also organized in partnership with Sports Data Campus and UCAM, this program is designed to provide students with the necessary knowledge to excel in a data-driven sports management role. Noteworthy sessions so far include “Data Serving the Scouting Processes in Professional Football” by Ramón Rodríguez Verdejo ‘Monchi,’ President of Football Operations at Aston Villa FC, and “The Role of the Scout under the Guidance of the Sports Director” by Víctor Orta, Sports Director of Sevilla FC. Information about this master’s program can be found here.

Another major new offering this season, which began a few weeks ago, is the Official Football Coaching Course, which has already completed two subjects: Anatomical Bases and Sports Physiology and First Aid and Hygiene in Sports. The subject Sports Training has just started. Coaches from Sevilla FC such as Ernesto Chao, José Antonio Andrade, Manu Sanz, and Rafa Castaño have participated. Further details can be found here.

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Sevilla FC launches its training experience for analysts as part of the ‘Academy Programs’

Sevilla FC, through its Innovation Center, continues to establish itself as a significant player in football education, both in Spain and across Europe. The club has recently launched an immersive training experience for analysts as part of the Coaches Academy.

The Italian coach expressed great satisfaction with the educational opportunity he experienced, as well as the availability to thoroughly understand how all areas of the club operate.

“It was a very positive experience. What impressed me the most was the great willingness of the club to show me how they work here in a 360-degree approach. The experience was very focused on analysis, including both video analysis and data analysis. But they also gave me the chance to observe all the aspects of the club’s work—technical aspects on the field and organizational aspects. I appreciated that a lot because I found great value in seeing how the club operates across all areas. From an educational point of view, this is very important. I learned many things, and I am grateful to Sevilla for this great opportunity they gave me,” he summarized.

Additionally, Negri highlighted the value that Sevilla FC and its analysts place on the use of data, something he wishes to apply in his professional career: “I was very impressed by the importance given to data here, considering that in Italy this aspect is still underdeveloped. Many clubs are lagging behind, even at a professional level. There isn’t yet a strong trust in data, or at least it isn’t used as a support for technical football decisions. This is a great credit to Sevilla, and on my part, I will try to bring this to Italy.”

Lastly, he wanted to send a message to other football and analysis professionals to explore the training offer of Sevilla FC’s Innovation Center: “Certainly, for those who want to learn and discover many things, this is the right place, because there is a great willingness to share information. Without a doubt, those who come here have a great experience and take away many things. Perhaps in other places, there is more reluctance to share knowledge. Clubs tend to keep their knowledge internal to gain an advantage. That’s not the case with Sevilla, as they share because there is a desire to improve and progress. This benefits the entire football landscape, not just a single club.”

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Sevilla FC present at the AI Forum 2024 in Zurich

Sevilla FC, represented by its Head of Data, Elías Zamora, made a notable appearance at the recent edition of the AI 2024 Forum, held on November 12 in Zurich. This forum, organized by the Finanz und Wirtschaft Forum, brought together economic leaders and experts in AI adoption across the DACH region (Germany, Austria, and Switzerland), with the aim of exploring AI applications across various industries, from entertainment to the corporate sector.

In his presentation, Elías Zamora showcased Sevilla FC’s data and artificial intelligence strategy, detailing how the club has implemented a comprehensive AI vision that spans both the sports and business domains. He highlighted the key capabilities developed through this strategy, such as the creation of innovative solutions that enhance operational efficiency and decision-making across multiple areas of the club.

One of the standout applications is Scout Advisor, an advanced platform that leverages AI to optimize the player scouting and recruitment process, developed in collaboration with IBM. This tool enables the club to analyze large volumes of unstructured data, allowing for a more precise and strategic identification of talent.

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The Swedish forward Sebastián Fineman makes his debut with Sevilla FC

Sevilla FC D, the club’s international team, has added a new signing with the arrival of Sebastian Fineman. The Swedish forward has already joined the team’s ranks and experienced his first training sessions under the guidance of Óscar Olomo and his coaching staff.

“I’m feeling great. I’m enjoying the city and the team. There are good teammates and coaches. We have good chemistry. So far, I’m really enjoying it. It’s much warmer here than in Sweden. You know, back there it’s snow and all that during winter, but I like warm weather, so it’s not a problem for me,” he shared about his first impressions at the club.

The player has already set himself the goal of learning Spanish for a smoother integration, although he appreciates the positive atmosphere with his teammates and the coaching staff led by Óscar Olomo: “It’s a big change, of course. I have to adapt and try to learn a bit of Spanish so I can communicate with my teammates. We try to communicate with gestures and simple words, so it’s going well.”

Fineman, who describes himself as “a good finisher and a strong player,” acknowledges that playing for Sevilla FC is a great opportunity: “Being part of this means a lot. It’s a big club, and it’s a great chance for me to show what I can do on the field, and I hope everything goes well.” Finally, he highlighted that Jesús Navas is a source of inspiration for him: “He’s a true club legend, he’s done so much and is the face of the club, and I enjoy watching him play.”

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El Sevilla FC firma un convenio de colaboración con el Programa Future Falcons

El acuerdo se ha formalizado en presencia del director del programa, Ghassan Felemban, y del presidente del club español, José María del Nido Carrasco. Según los términos del acuerdo, los futuros jugadores de los Falcons tendrán la oportunidad de participar en pruebas con el Sevilla FC, y la colaboración se extenderá a los entrenadores y directivos, que se beneficiarán de prácticas en el club español. El acuerdo también contempla el apoyo a los servicios técnicos y médicos, así como el acceso a las instalaciones y campos de entrenamiento del club andaluz. La colaboración permitirá a los ojeadores y entrenadores del Sevilla FC estar presentes en la Copa Al Abtal, en la que también competirá el club español.

La entrenadora asistente de la selección nacional femenina saudí, Ahod Aamari, participó recientemente en unas prácticas en el Sevilla FC a través del programa el pasado mes de agosto. El Sevilla FC es uno de los clubes más importantes de España, habiendo disputado 78 temporadas en La Liga, ganando una vez el título de liga y cinco veces la Copa del Rey. En el ámbito europeo, el Sevilla ostenta el récord de victorias en la UEFA Europa League, con siete títulos en su haber, además de un título de la Supercopa de la UEFA. Romeo Jozak, director técnico del programa Future Falcons, expresó su satisfacción por el acuerdo, afirmando que abrirá nuevas vías para los jugadores y el personal del programa, especialmente teniendo en cuenta el estatus del Sevilla como un club importante tanto en el fútbol español como europeo.

También expresó su agradecimiento a la Federación de Fútbol de Arabia Saudita y a su presidente, el Sr. Yasser Al-Misehal, por su fuerte apoyo y supervisión continua, lo que ha permitido que el programa cumpla varios de sus objetivos alineados con la visión de la Federación. Jozak añadió: “Los jugadores y el equipo técnico del programa podrán adquirir una experiencia inestimable en un club español de renombre como el Sevilla, cuya academia es muy valorada por su capacidad para desarrollar jóvenes talentos. A través de esta asociación, participarán en sesiones de entrenamiento y jugarán partidos, además de recibir oportunidades de desarrollo para entrenadores y administradores para ampliar su experiencia”.

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Sevilla FC signs a collaboration agreement with the Future Falcons Program

The agreement was formalized in the presence of the program director, Ghassan Felemban, and the president of the Spanish club, José María del Nido Carrasco. Under the terms of the agreement, Future Falcons players will have the opportunity to participate in trials with Sevilla FC. The collaboration will also extend to coaches and executives, who will benefit from internships at the Spanish club. Additionally, the agreement includes support for technical and medical services, as well as access to Sevilla FC’s facilities and training grounds. The collaboration will allow Sevilla FC scouts and coaches to be present at the Al Abtal Cup, in which the Spanish club will also compete.

Saudi women’s national team assistant coach Ahod Aamari recently participated in an internship with Sevilla FC through the program this past August. Sevilla FC is one of the most important clubs in Spain, having competed in La Liga for 78 seasons, winning the league title once and the Copa del Rey five times. In European competitions, Sevilla holds the record for UEFA Europa League titles, with seven wins, along with a UEFA Super Cup title. Romeo Jozak, the technical director of the Future Falcons program, expressed his satisfaction with the agreement, stating that it will open new paths for program players and staff, especially given Sevilla’s status as a prominent club in both Spanish and European football.

He also expressed his gratitude to the Saudi Arabian Football Federation and its president, Mr. Yasser Al-Misehal, for their strong support and ongoing oversight, which has enabled the program to achieve several of its goals aligned with the Federation’s vision. Jozak added, “The players and technical team of the program will be able to gain invaluable experience at a renowned Spanish club like Sevilla, whose academy is highly regarded for its ability to develop young talent. Through this partnership, they will participate in training sessions and play matches, as well as receive development opportunities for coaches and administrators to broaden their experience.”

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Open day session at the Goalkeeping Academy

The Sevilla FC Innovation Center has launched an initiative called the “Sevilla FC Goalkeeping Academy,” designed to provide comprehensive training for football goalkeepers. This project covers technical, tactical, physical, and psychological aspects, with the goal of improving both the athletic performance and personal development of goalkeepers.

After the initial weeks, which were reserved for registered participants, an open house session was held, and it was a great success. The academy, based on Sevilla FC’s methodology, is aimed at goalkeepers from the pre-benjamín (U8) category to senior level, and is open to individuals, clubs, schools, and semi-professional players.

The academy focuses on both the individual and collective development of goalkeepers, with a comprehensive approach involving club coaches and support from the Sevilla FC R&D Department. Although a few spots are still available, those interested can find more information on the Sevilla FC Innovation Center website.

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Present at the Disruptores Innovation Awards 2024 Gala

Sevilla FC was one of the highlights this Thursday at the ‘Disruptores Innovation Awards 2024’ gala, which took place at the Palacio Neptuno in Madrid. The club was nominated for one of the most prestigious awards, Best Digitalization Project in a Medium-Sized Business, thanks to the launch of the ‘Scout Advisor’ tool, which the club developed in collaboration with IBM. At the gala, organized by the media outlet El Español and its technology portal Disruptores e Innovadores, it was highlighted that this innovative tool uses generative artificial intelligence to assist in the management and extraction of information from scouts’ reports. ‘Scout Advisor’ simplifies the search and analysis of players by processing both qualitative and quantitative data, reducing the time needed to find suitable talent from hours to minutes.

Sevilla FC was nominated by the Disruptores editorial team alongside 50 other companies that have been featured in notable stories about technological innovation over the past 12 months. The article about ‘Scout Advisor’ and Sevilla FC’s commitment to technology was published on January 23rd and will now be included in print in the prestigious annual edition, The 50 Most Disruptive. This award marks another milestone and recognition of Sevilla FC’s commitment to developing its own technological tools to improve the club’s day-to-day operations across all areas, solidifying its position as an international technological leader in the football world.

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October: A Key Month for Various Training Programs at the Sevilla FC Innovation Center

This October is a significant month in the training calendar of the Sevilla FC Innovation Center, with several of its key master’s programs beginning new editions. The VII edition of the Master in Big Data Applied to Scouting in Football, in collaboration with Sports Data Campus and UCAM, is one of the most prominent courses. It trains sports directors, analysts, scouts, coaches, and trainers to perform various roles within the football industry, particularly in the field of Advanced Analytics in Sports Management. The VII edition will begin on the 29th, and the last available enrollment spots can be accessed through this link.

The big news this year is the launch of the I edition of the Master in Innovation and Digital Transformation in Sports Organizations, also in collaboration with Sports Data Campus and UCAM. This course is aimed at professionals from both the sports and non-sports sectors who wish to lead the digital transformation of sports organizations through the application of new technologies. The master’s program will start this coming Tuesday, with enrollment open until then via this link.

Additionally, this season the Sevilla FC Innovation Center has introduced two major sports training programs. In coordination with CESUR, official Vocational Training studies at the Intermediate and Advanced levels are being offered, leading to the qualification of football coach, enabling graduates to coach in Spain. Moreover, the Sevilla FC Goalkeeping Academy has also just started. This project provides technical, tactical, physical, and psychological training for football goalkeepers, delivered by club coaches at the Ciudad Deportiva, in collaboration with the R&D Department. For more information, you can check this link.

Lastly, the Antonio Puerta Football School has also started its activities this month at the Ciudad Deportiva. This well-established project, now in its XVI edition, trains children in Sevilla FC values through football practice on the club’s training fields, with the guidance of Sevilla FC professionals. The last available spots can be secured through this link.

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Presentes en la Gala `Disruptores Innovation Awards 2024´

El Sevilla FC fue uno de los protagonistas este jueves en la gala de los ‘Disruptores Innovation Awards 2024’ que tuvo lugar en el Palacio Neptuno de Madrid. El club estaba nominado a uno de los premios más destacados, el de mejor proyecto de digitalización en una empresa mediana gracias al lanzamiento de la herramienta ‘Scout Advisor’, que la entidad ha desarrollado junto a IBM. En la gala, organizada por el medio de comunicación ‘El Español’ y su portal de tecnología ‘Disruptores e Innovadores’, se destacó que esta novedosa herramienta utiliza la inteligencia artificial generativa para ayudar en la labor de gestión y extracción de información de los informes de los ojeadores. ‘Scout Advisor’ simplifica la búsqueda y análisis de futbolistas mediante el procesamiento de datos cualitativos y cuantitativos, reduciendo de horas a minutos el tiempo necesario para encontrar talentos adecuados. 

El Sevilla FC estaba nominado por la redacción de ‘Disruptores’ junto a otras 50 empresas que han protagonizado historias destacadas sobre innovación tecnológica en los últimos 12 meses. El artículo sobre ‘Scout Advisor’ y la apuesta del Sevilla FC por la tecnología fue publicado el pasado 23 de enero y ahora será editado en versión impresa en el prestigioso anuario ‘Los 50 más disruptores’. Este premio supone un nuevo hito y reconocimiento a la apuesta del Sevilla FC por desarrollar sus propias herramientas tecnológicas que mejoren el día a día del club en todas sus áreas. Una estrategia que ha consolidado al club como referencia tecnológica internacional dentro del mundo del fútbol.

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Técnicos paraguayos visitaron la `Coaches Academy´ del Innovation Center Sevilla FC

Esta semana el Innovation Center Sevilla FC ha recibido una nueva visita de técnicos que acuden a la ‘Coaches Academy’ para aprender la metodología de entrenamiento que se sigue en la Ciudad Deportiva sevillista. En esta ocasión ha sido un grupo de entrenadores estadounidenses a través de la empresa Getathlos.

Los visitantes pudieron disfrutar de un tour por las instalaciones de la Ciudad Deportiva así como de varias charlas a cargo de responsables de diferentes departamentos de la parcela deportiva del Sevilla FC. Entre otras materias, recibieron orientación acerca del modelo de negocio de la entidad en el área deportiva, de sistemas de entrenamiento, de la planificación en el área de scouting y en el departamento de análisis y del desarrollo tecnológico que lleva años implementando el área de I+D+i fútbol.