Author: Innovation Center

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The Danish Football Association takes part in the Coaches Academy programme

The Sevilla FC Innovation Center welcomed future coaches from the Danish Football Association to the José Ramón Cisneros Palacios Training Ground this week, as they are currently completing their UEFA A coaching licence.

This visit marks the Danish FA’s first participation in the international Coaches Academy programme, an initiative designed to offer tailored educational experiences to clubs and federations from different countries.

During their stay, the coaches took part in a fully immersive experience that enabled them to gain an in-depth understanding of Sevilla FC’s sporting model, from Sporting Direction to academy teams.

The programme included:

  • Strategic sessions with sporting department leaders.
  • Live training observations.
  • Methodological analysis of tasks and planning.
  • Professional exchange and discussion spaces.

The high level of engagement and interest shown by the delegation has led to the arrival of a second group of Danish coaches, consolidating an international relationship based on knowledge transfer and educational excellence.

Sevilla FC Innovation Center continues to strengthen its positioning as a European benchmark in coach education and structural development for sports organisations.

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The CEO of Sports Data Campus participates in the radio program `Contigo Sevilla´

The official radio program of Sevilla FC, Contigo Sevilla, featured David Sáez, CEO of Sport Data Campus, during its broadcast on Thursday, February 19, in an interview focused on the impact of data analysis in professional football.

During the conversation, Sáez highlighted the evolution of data usage within clubs over recent years, transitioning from a complementary tool to a structural element in sports decision-making processes. In this context, he emphasized the key role that analytics departments currently play in areas such as scouting, squad planning, and performance evaluation.

The discussion also addressed the growing need to incorporate specialized profiles capable of interpreting objective information within sports management teams, in a setting where talent identification increasingly relies on advanced analytical models.

Within this framework, the program presented:

The 10th Edition of the Master’s in Big Data Applied to Football Scouting, organized by the Sevilla FC Innovation Center in collaboration with Sport Data Campus and UCAM, which will begin on March 26, 2026.

This program is designed for scouts, analysts, coaches, and sporting directors who want to integrate strategic data use into the processes of talent identification and evaluation in professional football.

Spaces are still available!

Additionally, the new edition of the Sport Data Forum 26 was announced, taking place on the same day at the Ramón Sánchez-Pizjuán Stadium. The event will bring together professionals, clubs, and companies from the sport-tech ecosystem for a day dedicated to analyzing the impact of artificial intelligence and advanced analytics on the sports industry.

Don’t miss the opportunity to attend!

Listen to the full interview here: https://sevillafc.es/sevilla-fc-ott/videopodcast/contigo-sevilla-jueves-19-febrero-10-0

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Inclusion and Experience in the Intermediate Course in Football Coaching

The Authorized Sports Education Center Sevilla FC Innovation Center continues to promote a comprehensive training model that combines theoretical learning with practical experiences in real environments. In this regard, the Intermediate Degree in Football Coaching, an official and accredited qualification, includes within its training pathway the subject of Physical Activity and Disability, which belongs to the complementary block.

This module enables students to acquire specific knowledge related to the adaptation of sports practice for people with disabilities, addressing key aspects such as inclusion in sport, the design of adapted tasks, and the management of groups with different functional abilities within the football environment.

With the aim of reinforcing these contents and transferring them into a practical context, students have the opportunity to participate in activities organized by students from both cycles together with Sevilla FC Genuine and the Sevilla FC Academy teams. These sessions provide an experiential learning environment in which future sports coaches can apply adapted methodologies, develop communication skills, and gain first-hand experience in the planning and implementation of inclusive activities.

Through initiatives such as these, the Sevilla FC Innovation Center reinforces its commitment to training that is aligned with the professional reality of the sports sector, promoting fundamental values such as equal opportunities, empathy, and social integration through football.

In this way, students not only expand their technical skills but also develop a more comprehensive vision of sport as an educational and social transformation tool, preparing themselves to face the challenges of their future professional careers.

If you would like to experience something like this, visit the training section of our website or get in touch through the contact form.

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Inspirando a los líderes del fútbol del futuro

El Sevilla FC continúa consolidando su presencia internacional a través de su responsable de proyectos internacionales, quien participa de forma recurrente en los programas formativos de la Federación Polaca de Fútbol (PZPN). Esta colaboración, que ya cuenta con una trayectoria de éxito, busca exportar el modelo de excelencia de la cantera sevillista a los técnicos y directivos polacos.

Como pilar central de esta colaboración, se organiza una estancia exclusiva en la Ciudad Deportiva José Ramón Cisneros Palacios, específicamente diseñada para que los diferentes perfiles profesionales que se están formando en la federación vivan una experiencia profesional real en una organización de élite, bajo la estructura de los programas Academy.

¿Qué son los Programas Academy?

Iniciativas diseñadas para trasladar el modelo deportivo y de negocio del Sevilla FC a clubes, federaciones y universidades, etc. Su objetivo es desarrollar el talento mediante la metodología y valores que formaron a campeones del mundo.

Este programa ofrece una visión 360º de la gestión deportiva del Sevilla FC, gestionada a través del Innovation Center y fundamentada en sus cuatro pilares: conocimiento, emprendimiento, formación y transformación.

–Rasgos distintivos: Destaca por su capacidad de personalización, adaptando los contenidos y el programa a los intereses específicos de clubes, federaciones u organismos internacionales.

–Formación integral: Incluye conferencias especializadas en las diferentes áreas y vertientes del club, impartidas por los profesionales del sector.

–Experiencia real: Los participantes interactúan con diferentes protagonistas dentro de un entorno profesional, viviendo la dinámica diaria de un club de élite.

–Desarrollo de liderazgo: Además de la parte técnica, se enfoca en la formación de líderes capaces de tomar decisiones estratégicas y gestionar equipos eficientemente.

–Metodología de aprendizaje: Combina lecciones teóricas con la observación de entrenamientos en vivo. No es un aprendizaje de ejecución, sino de análisis y networking supervisado por profesionales de élite para asegurar la consolidación de los conceptos.

–Personalización y Adaptabilidad: Las formaciones son asequibles para todos los públicos y se adaptan a las necesidades reales del sector.

–Certificación de Prestigio: Los participantes reciben una certificación oficial expedida por el Sevilla FC.

Nuestro objetivo es el desarrollo del talento, ¿y el tuyo?.

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Sports Data Forum 2026: Big Data y deporte convergen en el Ramón Sánchez-Pizjuán

El Sports Data Forum 2026 (SDF26) regresa como el punto de encuentro fundamental para profesionales, expertos y entusiastas del Big Data y la analítica avanzada aplicada al deporte, consolidando a Sevilla como sede de innovación y conocimiento en este ámbito.

Organizado por Sports Data Campus, con la colaboración de UCAM Universidad Católica San Antonio de Murcia y Sevilla FC, el evento tendrá lugar el 26 de marzo de 2026 en el emblemático Estadio Ramón Sánchez-Pizjuán y estará también disponible en formato online, con posibilidad de acceso a contenidos en diferido.

Esta edición reunirá a más de 70 expertos y ponentes nacionales e internacionales, que compartirán experiencias, casos reales y tendencias clave en el uso de datos para la toma de decisiones deportivas, desde el rendimiento de equipos hasta el desarrollo táctico y estratégico.

El foro ofrece:

  • 📊 Sesiones presenciales y online con transmisión en directo.
  • 🔍 Acceso diferido a las grabaciones para todos los inscritos.
  • 🤝 Oportunidades de networking con profesionales del sector.
  • 🎓 Una visión clara de las tendencias que marcarán el futuro de la industria del deporte basada en datos.

La asistencia es gratuita mediante invitación, con plazas limitadas, por lo que se recomienda la inscripción anticipada.

Más información e inscripciones en: https://forum.sportsdatacampus.com/

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Sevilla FC and Tanzanian Club Young Africans SC sign cooperation agreement

The president of the Tanzanian club, Hersi Ally Said, visited Sevilla FC’s facilities to formalize the sports collaboration agreement.

Sevilla FC and Young Africans SC have reached an agreement through which the African club joins the World Club Alliance Program. Under this partnership, Sevilla FC will provide specialized support and guidance aimed at fostering the growth of Young Africans SC, with a particular focus on developing its coaches and young academy players.

Founded in 1935, Young Africans SC is the most successful club in Tanzanian football, with a record of 31 league titles, including the last four seasons, in which it also achieved the double by winning the National Cup. The club is also recognized for its strong commitment to training and promoting local talent.

In January, the president of Young Africans SC, Hersi Ally Said, visited the Ramón Sánchez-Pizjuán Stadium to sign the agreement and held an institutional meeting with Sevilla FC’s president, José María del Nido Carrasco.

“For Sevilla FC, it is a pleasure to begin this collaboration with Young Africans SC and continue expanding our international network of partnerships with clubs, leagues, and federations, sharing our experience within the football industry. On this occasion, we are partnering with the most decorated club in Tanzania and we hope to contribute to the development of their youth talent program as well as the growth of their various business areas, being one of the clubs with the largest fan base in Africa,” stated Sevilla FC president José María del Nido Carrasco.

Hersi Ally Said added: “We are extremely proud that one of Spain’s most important clubs is joining forces with the biggest club in Tanzania, East Africa, and Africa as a whole. This partnership will be crucial in further advancing Young Africans’ development. Both our country and club strongly focus on grassroots development, and Sevilla FC has shown great expertise in nurturing players and guiding them to the highest level, always prioritizing the players’ best interests. We have full confidence in Sevilla and Spanish football, and this agreement represents a very valuable opportunity for our country.”

The Tanzanian club president also highlighted the club’s sporting achievements: “Young Africans is the most successful club in Tanzania, with 31 league titles, nine more than the second most successful club historically. We have also achieved notable success in national and continental competitions, reaching the final of the CAF Confederation Cup in 2023 and the quarterfinals of the CAF Champions League in the last two seasons. In terms of history and results, we are a reference point both in Tanzania and across Africa.”

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Alexis Candy becomes a new sponsor of Sevilla FC Academy

Alexis Candy, a brand of Ukrainian origin founded in Spain in 2024, is currently experiencing strong expansion across the Andalusian region thanks to its innovative approach within the healthy food sector. The company offers a fresh alternative to traditional confectionery, producing fruit-based sweets that are 100% natural and free from preservatives and colorants, with the aim of encouraging healthy consumption habits from an early age.

This partnership strengthens the shared commitment between Sevilla FC Academy and Alexis Candy to promoting balanced nutrition in grassroots sport, understood as a key pillar in the holistic development of young footballers. Through this agreement, both the players and the technical staff of the Sevilla FC youth academy will benefit from an initiative aligned with values of well-being, education, and athletic performance.

With this sponsorship, Sevilla FC and Alexis Candy embark on a joint journey focused on nurturing young talent, educating athletes in healthy lifestyle habits from the grassroots level, and driving innovation within the gastronomic sector, demonstrating that taste and well-being can go hand in hand in the sporting environment.

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We’ve reached 30 million followers on social media!

Sevilla FC continues to strengthen its position as one of the most influential clubs in Spain and across the European digital landscape. The club has recently reached a new communication milestone by surpassing 30 million followers across its official profiles worldwide.

In just two years, Sevilla FC has grown its digital community by 10 million users, consolidating its place as the fourth Spanish club with the largest social media following, behind only Real Madrid, FC Barcelona and Atlético de Madrid. This sustained growth is the result of a clear strategy that uses social media as a direct channel for connection, information and entertainment for fans, while also driving the international expansion of the Sevilla FC brand through tailored plans for each market.

Driving Digital International Expansion

Sevilla FC maintains an active presence across the main social media platforms, with particularly strong growth on TikTok and Facebook in recent years. One of the key drivers behind this development has been the club’s internationalization strategy, which uses the digital environment as a vital tool to reach new audiences. Currently, the club communicates in six languages—Spanish, English, Arabic, Chinese and Portuguese—and has a strong footprint in strategic markets such as China, where it has already surpassed two million followers on local social networks, as well as in India, Mexico, the United States, the Middle East, Africa and South America.

Sevilla FC+, A Further Step in the Club’s Digital Transformation

As part of this process, the launch of Sevilla FC+, the club’s on-demand digital content platform, has provided an additional boost to its communication strategy. Since its launch, the platform has surpassed two million views, confirming fans’ strong interest in this new format.

Sevilla FC+ completes the club’s digital media transformation and offers content that is free, registration-based, or subscription-based. Club members have access included after renewing their season ticket for 2025-2026, simply needing to activate the service, while other users can choose from the available subscription plans.

Among the platform’s most notable content are live broadcasts, which have reached peak audiences, especially for preseason matches aired exclusively. Youth academy competitions also play a key role, available both through the subscription and in a pay-per-view format, along with the program El Partido.

The platform also features a carefully curated selection of premium on-demand content, including original productions such as the documentary Jesús Navas: Sobran las Palabras and 16, a series focusing on the club’s history, identity, and fan base. Users can also access historic matches, press conferences, and interviews, adapting to new digital consumption habits. This initiative was recognized with the award for Best New OTT Platform at the SportsPro Media Awards.

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How Talent is Built at Sevilla FC

With the aim of promoting transparency and highlighting the work behind every action seen on social media, the Sevilla FC Innovation Center launches this new content initiative.

Through periodic publications, we will share the day-to-day activities of the club’s different departments, explaining how they work, what they analyze, and their real impact on player development. A look from the inside to better understand the processes, people, and methodology that sustain Sevilla FC’s sporting project.

Youth Academy Analysis Department

Innovation Applied to the Development of Young Talent

The Youth Academy Analysis Department’s mission is to support the comprehensive development of young talent at Sevilla FC through the structured use of data, video, and analytical methodologies, aligned with the club’s academy methodology.

Its role is to optimize the observation, evaluation, and technical-tactical and individual monitoring of players, providing clear and actionable information to coaches and methodology managers. In addition, it acts as a strategic support for sports decision-making, early talent detection, and career planning, integrating transversally with areas such as scouting, performance, health, and education.

What Do We Analyze?

We analyze the game, players, and context to help make better decisions.

  • Individual and collective technical-tactical behavior (with and without the ball).
  • Performance evolution of each player over time.
  • Consistency with the club’s playing model and detection of specific patterns.
  • Integration of video, match data, and longitudinal tracking to identify strengths, risks, and development opportunities.

This analysis supports the coaching staff, methodology team, and sporting management in planning, training, and strategic decision-making.

How Do We Work During the Week?

  • Recording all training sessions and matches using cameras with artificial intelligence.
  • Using professional software for action tagging and pattern detection.
  • Weekly meetings with coaching staff to support decision-making.
  • Maintaining and updating datasets, accumulating information in a centralized database.
  • Talent tracking and progression monitoring, providing continuous support to coaches and managers.
  • Dynamic data dashboards that facilitate executive decision-making for coaches and club staff.

Why Is This Work Key for the Academy?

  • Objectifying talent development: allows real evaluation of player progression with data and video, beyond subjective perceptions or isolated results.
  • Aligning training with the club’s model: ensures coherence across stages, teams, and methodologies, better preparing players for competitive progression.
  • Improving sports decision-making: supports promotions, retention, and individual development plans with reliable, comparable information.
  • Protecting and maximizing the club’s investment: reduces risks, anticipates needs, and increases the player’s sporting and patrimonial value

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Your Opportunity Starts Now! Enrollment Open for the 10th Edition of the Master’s in Big Data Applied to Scouting

The future of scouting is in data

Sevilla FC, through its Innovation Center, together with UCAM and the Sports Data Campus, has opened enrollment for the 10th edition of the Master’s in Big Data Applied to Scouting in Football, which will begin on March 26, 2026. Registration is now open for professionals looking to become part of the elite in digital football.

A program designed for professionals who make a difference

This master’s is aimed at scouts, analysts, coaches, sporting directors, and fitness coaches seeking to specialize in the strategic use of Big Data for decision-making within professional clubs.

Become an expert in analysis and sports strategy

The program provides hands-on training to transform large volumes of data into strategic insights, optimizing key areas such as scouting, performance analysis, squad planning, and competitive analysis. All learning is guided by active professionals from elite football clubs.

Flexible and accessible learning

Delivered 100% online and in Spanish, the program allows students to join a professional community that fosters networking, experience-sharing, and real career opportunities.

A Proven Track Record in Sports Innovation


More than 500 students have completed this master’s program, which combines theory, hands-on practice, and strategic vision, preparing participants to excel in an increasingly digital and competitive environment.

Enrollment open

Enrollment for the 10th edition of the Master’s in Big Data Applied to Scouting is now open, and places are limited. This program is designed for professionals who want to make a difference in an increasingly competitive and digital environment, so securing your spot early is essential.

The registration process is simple and fully online, making it accessible from anywhere in the world. Participants will also receive all necessary information about dates, program content, requirements, and payment options directly via email after registering.

Access the registration form here: Master’s in Big Data Applied to Scouting in Football. This is the first step to joining an international community of football professionals, expanding your network, and unlocking new career opportunities.

Boost your career to the elite of professional football

Participating in this program is not just about acquiring advanced Big Data knowledge; it’s about becoming a key reference within the professional football ecosystem. Students develop skills that enable them to make strategic decisions based on real data, enhance their analytical capacity, and improve team and project planning.

Upon completion, you will be prepared to take on key roles in elite clubs, from sporting direction and scouting to performance analysis and strategic planning. The program also connects you with active professionals, creating a unique learning environment that fosters networking, collaboration, and access to exclusive job opportunities.

This master’s is your opportunity to stand out in an increasingly digital and competitive sector, positioning yourself as an indispensable professional in modern football.

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¡Tu oportunidad empieza ahora! Abierto el plazo de inscripciones para la X edición

El futuro del scouting está en los datos

El Sevilla FC, junto a la UCAM y el Sports Data Campus, lanza la X edición del Máster en Big Data Aplicado al Scouting en Fútbol, que comenzará el 26 de marzo de 2026. Las inscripciones ya están abiertas para quienes quieran formar parte de la élite del fútbol digital.

Una formación diseñada para profesionales que marcan la diferencia

Este programa está dirigido a scouts, analistas, entrenadores, directores deportivos y preparadores físicos que buscan especializarse en el uso estratégico del Big Data para la toma de decisiones en clubes profesionales.

Conviértete en un experto en análisis y estrategia deportiva

El máster ofrece formación práctica para transformar grandes volúmenes de datos en información estratégica, optimizando procesos clave como scouting, análisis de rendimiento, planificación de plantillas y análisis competitivo. Todo ello de la mano de profesionales en activo de clubes de élite.

Modalidad flexible y accesible

Impartido 100% online y en castellano, el programa permite a los alumnos integrarse en una comunidad profesional que favorece networking, intercambio de experiencias y oportunidades laborales reales.

Una trayectoria consolidada en innovación deportiva
Más de 500 alumnos han pasado por este máster, que combina teoría, práctica y visión estratégica, preparando a los participantes para destacar en un entorno cada vez más digitalizado y competitivo.

Inscripciones abiertas

Las inscripciones para la X edición del Máster en Big Data Aplicado al Scouting ya están abiertas y las plazas son limitadas. Este programa está pensado para profesionales que quieren marcar la diferencia en un entorno cada vez más competitivo y digitalizado, por lo que asegurar tu lugar con antelación es fundamental.


El proceso de inscripción es sencillo y totalmente online, pensado para facilitar el acceso desde cualquier lugar. Además, los participantes recibirán toda la información necesaria sobre fechas, contenido del programa, requisitos y modalidades de pago directamente en su correo tras registrarse.


Accede al formulario de inscripción aquí: Máster en Big Data aplicado al Scouting en Fútbol. Este es el primer paso para integrarte en una comunidad internacional de profesionales del fútbol, ampliar tu red de contactos y abrir nuevas oportunidades laborales.

Impulsa tu carrera hacia la élite del fútbol profesional

Participar en esta formación no solo supone adquirir conocimientos avanzados en Big Data, sino convertirte en un referente dentro del ecosistema del fútbol profesional. Los alumnos desarrollan competencias que les permiten tomar decisiones estratégicas fundamentadas en datos reales, aumentar su capacidad de análisis y mejorar la planificación de equipos y proyectos deportivos.


Al finalizar el programa, estarás preparado para asumir roles clave en clubes de élite, desde dirección deportiva y scouting hasta análisis de rendimiento y planificación estratégica. Además, la formación te conecta con profesionales en activo, creando un entorno de aprendizaje único que favorece networking, colaboración y acceso a oportunidades laborales exclusivas.


Este máster es tu oportunidad para diferenciarte en un sector cada vez más digital y competitivo, posicionándote como un profesional imprescindible en el fútbol moderno.

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Footovision Partners with Sevilla FC Academy as “Official Data Analytics Partner”

Footovision, a leading provider of sports analytics and match tracking solutions, today announced a strategic partnership with Sevilla FC Academy to deliver an all-in-one analysis solution across the club’s youth development program.

Under the new partnership, Footovision will provide comprehensive match analysis services across the academy, supporting Sevilla FC Academy’s commitment to developing world-class football talent through data-driven performance insights.

The partnership leverages Footovision’s ability to produce high-quality tracking and event data, transform it into actionable insights, and deliver it through robust, customizable solutions.

“We’re excited to partner with one of Spain’s most respected football academies. Sevilla FC has a proven track record of developing exceptional talent, and we’re proud to support their technical staff with the same data and technology used at the elite professional level. This partnership demonstrates our commitment to making elite-level analytics accessible throughout the football development pathway.”

Pierre Miralles, Cofounder & CEO at Footovision.

“The Sevilla FC has been committed for more than a decade to enhancing its analytical capabilities with the aim of optimizing its talent identification and development processes.

Since 2019, the club has decided to further strengthen its commitment to data, technology, and innovation. This, combined with the excellent work our analysts have been carrying out for years, has enabled us to take the next step and entrust the automation of a large part of our well-established workflows to Footovision. Their approach to delivering high-quality data and insights aligns perfectly with our vision.

This partnership represents a significant investment in the future of our academy and demonstrates the club’s commitment to innovation and the adoption of technology to contribute to the performance of its professionals.”

José María Cruz Gallardo, Head of Sports Innovation at Sevilla FC.

Daniel del Valle- Youth Academy Analysis Coordinator (L), and Luis Álvarez – Youth Academy Analyst (R).

About Footovision

Footovision is a sports analytics company specializing in delivering advanced performance solutions to elite clubs, leagues, and federations. The company provides FIFA EPTS certified tracking data and 3rd party data integration services, delivering detailed insights that support coaching decisions and player development. Footovision’s Coachvision platform seamlessly integrates tracking and event data synchronized with match video, delivering advanced performance insights through fully customizable dashboards tailored to the specific analysis needs of each of its partners.

About Sevilla FC Academy.

Founded in 1890, Sevilla FC Academy is one of Spain’s top youth development programs. The academy operates teams across multiple age groups and has produced elite professional footballers, including FIFA World Cup winners such as Sergio Ramos, Jesús Navas and Carlos Marchena, reflecting Sevilla FC’s long-standing commitment to excellence in youth football development.