Area: Events

This section is where we describe the various innovation events in which we participate.

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El Sevilla FC principal protagonista en el WFS 2024

El Sevilla FC ha cumplido una edición más con su cita con el World Football Summit, uno de los congresos más importantes de la industria del fútbol. El evento tuvo de nuevo como sede europea a la capital de Andalucía y, como no podía ser de otra forma, el Sevilla FC tuvo un protagonismo destacado como principal referencia deportiva del sur de España.

Durante las dos jornadas del WFS 2024 el Sevilla FC expuso su compromiso con el deporte femenino, tanto con el protagonismo en FIBES de Eva Llamas, jugadora del Sevilla FC Femenino, como con la visita de Amparo Gutiérrez, directora de Fútbol Femenino, y la también futbolista del primer equipo Débora García al Polígono Sur para un acto de ayuda a las mujeres en el deporte. También lució el club su compromiso con la inclusión social, llevando a FIBES a una representación del Sevilla FC Genuine y al consejero Luis Castro, para asistir a la ponencia de la ministra de Inclusión, Seguridad Social y Migración, Elma Sáiz.

En lo puramente deportivo, el protagonismo principal fue para el presidente José María del Nido Carrasco, el capitán del primer equipo Jesús Navas y uno de los canteranos más pujantes, Juanlu Sánchez. Los dos jugadores fueron entrevistados en el escenario principal para hablar del prestigio de una cantera como la sevillista, bajo el lema ‘Sevilla FC, cuna de campeones’. Navas, además, disfrutó de una visita por un espacio que la organización le dedicó a toda su fabulosa trayectoria. Por su parte, el presidente cerró el WFS con una exposición basada en uno de los grandes pilares del club, la rebeldía, como base para todo lo construido a lo largo de 133 años de historia y como plataforma sobre la construir el nuevo proyecto de futuro. en otras palabras

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Present at the III Congress of Local Governments and Sport Clubs

The Sevilla FC Innovation Center was present at the III Local Government and Sports Club Congress, held at the Łódzka Specjalna Strefa Ekonomiczna / Lodz Special Economic Zone Economic Zone, organized by Widzew Łódź S.A.

Jose Collado, head of international projects at Sevilla FC, was one of the key figures in inspiring conversations and debates on the development of sports infrastructure. He showcased Sevilla FC’s development model and training activities through his presentation, “Innovation & Excellence: Sevilla FC’s Academy Center”.

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Final touch for the Sevilla FC Academy

The Sevilla FC Innovation Center is the platform that brings together the entire innovation proposal of the club, which brings together both the technological commitment and the R&D&I activities of Sevilla FC. Among others, it articulates the entire training offer that is made available to third parties, whether they are clubs, federations or other entities and professionals in the world of soccer. Within this training offer, the Sevilla FC Academy, which offers the possibility of learning the club’s methodology in different areas and which has grown exponentially in the last season, is of vital importance.

Throughout the 2023-24 campaign, there have been many visits to the Sevilla FC facilities, from groups of coaches (Coaches Academy) to teams (Players Academy), including medical staff (Medical Academy) and different business areas (Business Academy). More lasting international strategic alliances have even been agreed, such as the one with Gangwon FC of South Korea (World Club Alliance Program), which joins the one already consolidated with FC Bengaluru United of India.

In recent months, the Sevilla FC Innovation Center has trained, among others, coaches from clubs belonging to the ECA (European Club Association) and the KFA (Korean Football Federation), teams such as Ottawa South United (Canada), IFA New England (USA) and Mjallby AIF (Sweden), and students and teachers from the Universidad San Francisco de Quito (Ecuador), in addition to the institutional visit of a delegation from Gangwon FC (Korea). Likewise, the Sevilla FC Academy has sent youth academy coaches to other territories, such as the facilities of Europa FC, in Gibraltar, or countries like the Czech Republic and Poland to work with players from clubs and federations, developing specific training sessions under the Sevilla FC methodology.

For the 2024-25 season, in which the Sevilla FC Innovation Center, in its training area, will begin to offer official coaching courses, the number of projects will increase with various initiatives such as a new team that will compete in the Tercera Andaluza, a special academy for goalkeepers, the ‘Sevilla FC GK Academy’, and a new School of Technification. In addition to other projects that will be announced during the course of the season. All the information on new developments can be found at this link.

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Sevilla FC showcases its technological innovation at GEN IA conclave in India

Sevilla FC continues to show internationally the results of its commitment to technological innovation. The club’s chief data officer, Elías Zamora, participated in the Gen AI Conclave organized by IBM in Kerala (India). As part of a conference on how generative artificial intelligence is helping technological innovation, Zamora presented the success story behind the launch of Scout Advisor. This tool, developed by the club together with IBM, is the first application to use this type of technology using the WatsonX generative artificial intelligence system.

Specifically, Scout Advisor is an application that has managed to bring together more than 200,000 scouting reports from the club’s database into an application that enables player searches based on descriptions made in natural language. Scout Advisor is capable of locating and categorizing players by understanding the technical language of soccer jargon and identifying virtues that cannot be measured with numbers, such as leadership, which are detected by the scouts’ descriptions in their reports.

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Conference by Jesús Arroyo on sports law to the students of LaLiga Business School

LaLiga Business School has once again chosen the Ramón Sánchez-Pizjuán as the venue for one of its special days, in which it takes the students of the various courses it offers out of its offices. On this occasion, the visit to Sevilla FC was hosted by the club’s deputy general manager, Jesús Arroyo, who shared his extensive experience in the field with the students of the Master’s Degree in Sports Law applied to professional soccer in the José Antonio Sánchez-Araujo press room.

LaLiga has developed the Master’s Degree in Sports Law applied to professional soccer to offer the possibility of specialization in one of the fastest growing branches of law. An area in which Sevilla FC has extensive experience with numerous success stories.

Likewise, Jesús Arroyo, is the Institutional Coordinator of the Master’s Degree in Sports Law applied to Football at Sevilla FC in collaboration with the Catholic University of Murcia, whose registration period is still open for the new edition.

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Closing Ceremony of the Master in Big Data applied to Scouting in Football at the Pizjuán

The Ramón Sánchez-Pizjuán once again hosted the closing ceremony of the Master’s Degree in Applied Big Data for Scouting in Football, one of the flagship courses promoted by Sevilla FC’s Innovation Center as part of its increasingly extensive educational offerings. Students from the last two editions had an in-person session in the heart of the Sevillista temple, specifically in the José Antonio Sánchez-Araujo press room, where, among other professionals from the club, they received a masterclass from the club’s sporting director, Víctor Orta.

Additionally, during this closing ceremony, all the master’s students received a commemorative sash for completing the course in the stadium’s ante box, alongside Sevilla FC’s seven Europa League trophies won to date. All the students completed the day by enjoying the Stadium Tour of the legendary Sevillista stadium.

The master’s program is organized by Sport Data Campus, in collaboration with the Catholic University of Murcia (UCAM) and the Sevilla FC Innovation Center, and enables professionals to acquire all the necessary knowledge to organize a top-level ‘data-driven’ sports management. Registrations for the VII edition, which will run from October 2024 to June 2025, are now open.

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Sevilla FC hosted the new edition of the FCE ProCourse 2024

The Sevilla FC training facilities hosted one of the training sessions organized by the Dutch Football Academy for future football coaches. Dutch coach Raymond Verheijen conducted a course for 39 coaches from different parts of the world, focusing on the ‘Team Tactics Formation Process’. During the course, the coaches witnessed training sessions of various youth teams from the Sevilla Academy and gained detailed insights into the daily operations of different areas within the Sevilla FC Academy. The visit concluded with a tour of the Ramón Sánchez Pizjuán Stadium.

Football Coach Evolution (FCE) is a globally renowned football educational institute that provides knowledge to many federations and clubs worldwide. Raymond Verheijen founded the Dutch Football Academy for coaches who wish to develop their knowledge and challenge the status quo in football. Verheijen’s mission is to educate football coaches in a more objective and football-specific manner, rather than relying on trendy styles or merely copying the champions. Verheijen’s mission is supported by Guus Hiddink, one of the most successful Dutch coaches of all time, who became a global ambassador.

The Innovation Center Sevilla FC is expanding its educational offerings with a new sports education project set to launch next October. In this new project, Sevilla FC will offer official vocational training programs at both intermediate and advanced levels, leading to the qualification of Technical Sports Specialist in Football, which enables individuals to work as football coaches in Spain. Additionally, this qualification allows for subsequent access to certain university degree programs.

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Sevilla FC’s Technological and Digitalization Commitment Presented at DES 2024 in Málaga

This week, the 2024 edition of the Digital Enterprise Show (DES) was held in Málaga, a conference that covered various aspects related to digitalization, artificial intelligence, and the use of all kinds of technology in the daily operations of businesses. The event aimed to include the presence of different professionals from Sevilla FC, who explained how the club has become a national and international reference in all these areas.

In this context, the Head of the Data Department at Sevilla FC, Elías Zamora, presented in the main auditorium how the club, with the help of IBM, has developed the Scout Advisor tool, which has revolutionized the world of scouting through the application of generative artificial intelligence. Zamora also presented in another exclusive panel all the milestones that Sevilla FC has achieved in recent seasons through its commitment to technological development in all business areas.

Meanwhile, Jara Cisneros, Head of Digital & CRM at Sevilla FC, detailed how the DruID tool enables the actionability of user and consumer data, their identification, real-time traceability, and advanced segmentation.

With participants from over 50 countries, DES fosters an international exchange of knowledge that inspires and facilitates the sharing of extraordinary success stories, like that of Sevilla FC.

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Participation of the club in the XXXI Isokinetic Conference in Football Medicine: Bridging Science and Practice

The Isokinetic Conference 2024 brought together more than 2,000 participants from around the world over three days at the Civitas Metropolitano stadium, with representation from 80 countries and the participation of over 250 medical professionals. This event was organized by the Isokinetic Medical Group in collaboration with FIFA.

Sevilla FC was represented by two specialists from the Club’s Youth Academy Medical Services, selected among the top 14 cases of the conference.

Dr. Fátima Breña presented a case titled “Use of surface EMG in muscle injury: a case report in a female football player” along with Javier González, Rafael Castaño, Julia Gutiérrez, Matías Morán, Carmen Márquez, Andrés Márquez, and Esther Melero. The case presented by Dr. Breña at the XXXI Isokinetic Conference focused on the application of surface electromyography in muscle injury recovery, used as a tool to evaluate the dynamic part of the muscle (activation, symmetry, and coactivation). This method complements imaging tests and provides valuable real-time information for different professionals (doctors, physiotherapists, and rehabilitation specialists), useful for the “return to play” process.

In the context of sports injuries, Javier Antonio González Alcántara, a physical and sports rehabilitation specialist from the Club’s Youth Academy, presented a thorough and innovative review of the early stages of an anterior cruciate ligament injury in a reserve team player. This presentation took place on Saturday, May 25, as part of the “Best Case Report Contest.”

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The seminar series on physical and sports performance at UPO has concluded

During April and May, three seminars on physical and sports performance were held at the facilities of the Pablo de Olavide University, led by the Head of Physical and Sports Performance R&D at Sevilla FC and PhD candidate Carmen Serrano Cañadillas.

In the seminars, the main results of the latest articles published in high-impact journals (indexed in the Journal Citation Report – JCR) in the field of “Sport Science” were presented and discussed, primarily with the aim of analyzing or improving physical and sports performance.

During the first seminar, held on April 11th, the results of articles published in March were presented. Out of all the reviewed publications, 22 articles were selected. One of the initial topics addressed in this first seminar was the role of the “Sport Scientist.” Questions were raised about what a sport scientist is, what training and experience they should have, what tasks they should perform, and in which areas they should operate within the sports institution. Additionally, the seminar explored the degree of relationship a sport scientist should have with other professionals involved in the sports phenomenon, including coaches and athletes.

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During the second seminar, held on April 25th, three fundamental topics were addressed: evaluation of physical and sports performance, the effect of endurance and repeated sprint training, and the effect of strength training. In the first block, three articles were used to first reflect on the necessity of evaluating athletes’ performance and then to examine the methods and means used in the evaluation processes, as well as the variables considered important for obtaining sufficient information on potential performance changes.

The third seminar was held on May 15th and covered different thematic blocks. During April, a significant number of studies were published related to quantifying the training and match load in football players. Another important topic to consider when scheduling the training load during a week is deciding when to introduce the rest session (MD+1 or MD+2) or how to manage the weekly training load between players who participate more in the match (starters) and those who participate less or not at all (non-starters).

To receive information about upcoming editions and other related events, subscribe to the Innovation Center’s Newsletter through the contact form.

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Sevilla FC’s presence in Boston at IBM Think 2024

This week, club representatives travelled to Boston for IBM’s biggest convention of the year, the IBM Think 2024. The event showcases industry leaders that have enjoyed success with technological information and the use of data in sporting management.

Elías Zamora, the club’s Chief Data Officer, was invited as a guest speaker to discuss the launch of Scout Advisor. The tool uses IBM’s generative AI platform, watsonx, to sort through scouting databases quickly and efficiently, turning data into comprehensible language.

Zamora said, “Talent cannot be identifed purely through data and statistics, it is important that human opinions are involved too. At Sevilla FC we have one of the biggest scouting networks in the world and we use the technology to combine data with our scouts’ judgements. We are using technology to supplement human knowledge so that we get the most out of our scouting network.”

In addition, the visit to the USA was used to further enhance the club’s relationship with IBM. Zamora had a meeting with the company’s Senior Vice President and Director of Research, Darío Gil, to discuss the possibility of future collaboration.

We also had the opportunity to learn about the technological projects of other sports entities in attendance, such as Major League Baseball teams the Chicago Cubs and the Boston Red Sox, as well as the NBA’s Boston Celtics and Mexican football club Chivas de Guadalajara.

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Successful Participation of Sevilla FC at the Sao Paulo Sport Summit

Sevilla FC has concluded a successful participation in the Sports Summit in Sao Paulo, the central event of a prolific visit to Brazilian lands. During this summit, the president, José María del Nido Carrasco, outlined the main lines of the club’s regeneration project. The president’s presentation was warmly received by representatives of the football and sports industry present at the event, as well as by various media outlets in South America.

“We are a rebellious club, facing and defeating much stronger teams. We are ambitiously excessive, with courage, and proud to feel Sevillista,” summarized the president in defining the club’s values. “We do what we did in the 21st century combined with data application, with a data department that has a lot of information to try to minimize errors when signing players,” he added.

In addition, Sevilla FC’s data chief, Elías Zamora, also outlined some of the pillars regarding the club’s commitment to technological innovation, participating in a panel where he delved into the use of data to improve process efficiency and identify business opportunities for the organization.

The delegation from Sevilla FC also took the opportunity to firsthand acquaint themselves and build cooperation with three of Sao Paulo’s most important clubs: Sao Paulo FC, Palmeiras, and Corinthians, as well as with the Paulista Football Federation.