The event began with an institutional opening, highlighting the growth of the forum over its ten editions and its role as a space connecting industry, knowledge, and innovation in football. From there, the program provided a comprehensive overview of how data has become a key element in sports decision-making.
Throughout the different sessions, industry experts explored the impact of advanced analytics on performance. Notably, Roberto del Campo focused on decision-making in football through data, while a dedicated panel examined data as a tool serving the game in modern football, addressing its practical application in competitive contexts.
Technological innovation was another of the forum’s main pillars. Esteban Granero analyzed the role of artificial intelligence as a competitive advantage, while SkillCorner presented automatic tracking solutions and advanced metrics, demonstrating how automation is transforming performance analysis.
The on-pitch perspective was represented by César Azpilicueta, who emphasized the importance of data and video analysis in professional football, offering insights from the experience of an elite player.
The forum also expanded its scope to other sports with the participation of Damián Quintero, marking a milestone as the first non-football athlete to take part. The Olympic karateka addressed the relevance of data analysis in high-performance sport, showing how these tools are equally decisive in disciplines beyond football and reinforcing the idea that data has become a key transversal element across the entire sports ecosystem.
Technical sessions also featured specialized companies such as Once Sport, focused on video recording and analysis, and Veo Technologies, which presented new perspectives on integrating video and data as a single tool for different sporting realities.
The forum also highlighted its educational role and connection with the industry through a session on the bridge built by Sports Data and the Sevilla FC Innovation Center between talent and clubs, emphasizing the importance of creating opportunities for future professionals in the sector.
The event concluded with a closing interview session featuring Alberto Edjogo, Javi Martínez, and Josele González, who reflected on the data analysis revolution from a footballer’s perspective, offering a comprehensive view of the evolution of the game and its relationship with technology.
With this edition, the Sports Data Forum 2026 reaffirms its position as a benchmark event in the sports industry, where innovation, knowledge, and data analysis are consolidated as fundamental pillars in the development of present and future football.