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Sevilla FC Strengthens Its Innovation Strategy in Asia

Sevilla FC has taken another step forward in its international expansion strategy, which is built on innovation, applied knowledge, and the transfer of high-performance methodologies. In recent weeks, the club has bolstered its presence in Asia through two key initiatives: the signing of a collaboration agreement with the Chinese city of Shijiazhuang and the delivery of technical seminars to members of Japan’s J-League.

Following an institutional visit to the Ramón Sánchez-Pizjuán Stadium, led by Shijiazhuang’s Vice Mayor, Li Ruifeng, Sevilla FC formalized a strategic alliance with the municipal government of this city of nearly 11 million people. Promoted by the Chinese Cultural Center of Seville, the agreement will allow the club’s expertise to be applied to areas such as youth development, coach education, academy design, and talent management, all adapted to the local context and supported by top-tier European institutions.

Beyond the sporting dimension, this partnership highlights Sevilla FC’s role as a knowledge generator within the global football industry. Through the Sevilla FC Innovation Center, the club facilitates methodological transfer, turning its experience into a valuable asset for emerging ecosystems like Shijiazhuang, which is currently transforming into a modern and sustainable sports hub.

Simultaneously, the club’s Innovation Department continues to expand its influence across Asia. Most recently, two specialized seminars were delivered to J-League professionals: Jesús Olivera focused on player tracking through data analysis, while Daniel del Valle explored tactical evaluation through identifying strengths and weaknesses in match planning.

These initiatives are part of Sevilla FC’s global approach to football innovation. For years, the club has shared its model with international organizations through training programs aimed at coaches, professional players, executives, and performance specialists. A strategy that consolidates Sevilla FC’s position as a methodological reference in the evolution of global football.

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Sevilla FC attends the Technical Meeting on Coach Training in Spain

Sevilla Fútbol Club took part in the historic “Technical Meeting” held at the Ciudad del Fútbol on July 15, 2025. The event was organized by the Royal Spanish Football Federation (RFEF) under the leadership of its president, Rafael Louzán. Representatives from the Spanish National Sports Council (CSD), UEFA, and numerous public and private training centers for sports coaches (TD and TDS) in football and futsal also participated.

The main outcome of the day was the announcement of the creation of a joint working group between the RFEF and the CSD, with the aim of establishing a more coordinated, transparent, and inclusive model for coach training. This group will be responsible for continuously monitoring the UEFA 2025 Recognition of Competence (RoC) Process, with the goal of improving professional access and facilitating international mobility for Spanish coaches.

During the meeting, prominent UEFA members — Josef Zahorsky, Kris Van der Haegen, and Ennio Bovolenta — expressed their support for the initiative, viewing it as an opportunity to strengthen consistency and quality in technical training. On behalf of the CSD, Secretary General Ricardo Laso de la Vega conveyed the organization’s commitment to actively collaborate in aligning Spanish regulations with European standards and ensuring the legal practice of the profession both nationally and internationally.

Coaches’ unions and associations were also present and described the initiative as a significant step forward in improving the working and academic conditions of future coaches. The RFEF reaffirmed its commitment to providing clear and up-to-date information on current training processes, with the goal of promoting rigorous and standardized coach education.

In this context, the enrollment period for the Intermediate and Advanced levels of the official Technical Degree in Football opened last June at the CAED Sevilla FC – Innovation Center. This officially accredited program is fully aligned with the new training frameworks established by the RFEF, CSD, and UEFA.

Interested individuals can find more information and begin the registration process through this link.