Sevilla Fútbol Club has once again demonstrated its strong commitment to technological innovation by participating, for the second consecutive year, in the prestigious IBM Think 2025 event, held in Boston, USA. In this edition, the Andalusian club focused its presentation on the strategic use of generative Artificial Intelligence, highlighting the implementation of Meta’s Llama model in tools developed by its sports department.
During a panel discussion centered on real-world applications of generative AI across various industries, Elías Zamora, Sevilla FC’s Chief Technology Officer (CTO), shared the stage with Ricardo López Barquilla, Vice President of AI at Meta, and Ritika Gunnar, General Manager of Data and AI at IBM. The conversation explored how the Llama model is transforming key processes in multiple sectors, particularly in the field of elite sports.
Zamora presented the case of Scout Advisor, a tool developed by the club that incorporates the Llama model to significantly enhance the efficiency of queries within its scouting report database. Thanks to this integration, the club’s scouting department can access critical player information more quickly and accurately, thus improving decision-making in recruitment and strategic planning.
In addition to its participation in the forum, Sevilla FC used its time in Boston to strengthen ties with other organizations that are part of the AI Alliance—an international coalition of tech companies and academic institutions promoting the open, ethical, and responsible development of artificial intelligence. Sevilla FC joined this alliance in March 2025, becoming one of the first sports clubs to do so.
With its presence at IBM Think 2025, Sevilla FC not only reinforces its position as a leader in applying advanced technology to sports, but also solidifies its role in the global AI ecosystem, aligning its innovation strategy with some of the world’s leading tech pioneers.