The digital transformation at Sevilla FC continues its irreversible process at cruising speed. A strategic commitment that is optimising all areas of the club in search of improved results. The latest milestone in this digitalisation process took place this summer, when the first 100% digital season ticket renewal campaign was launched with undoubted success. The figures speak for themselves: more than 93% of renewals carried out, all available seats at the Ramón Sánchez-Pizjuán sold and record membership figures after the deadline for new registrations in the Red and White categories opened this week.
But undoubtedly, the data that most confirms the success of the campaign is the fact that hardly any incidents have been recorded. Neither in the renewal process nor in the change of seats, which is usually the process that causes the most problems. The facilities offered by the club to its season ticket holders and the implementation of an appointment system for the over 65s, thus bridging the so-called digital divide, were decisive for the success of this campaign. In addition, Sevilla FC provided its season ticket holders with a personalised help and advice service, both by email and telephone, to facilitate the management and resolution of doubts.
Digitalisation is the big change that Sevilla FC is facing as part of its Strategic Plan and is closely associated with the commitment to technological development that has made the club a global benchmark. There are already almost ten applications developed by the Data, Digital and R+D+i departments, with the Transfer Tracker tool as a major milestone, after LaLiga Tech decided to support and market the product created by Sevilla FC. In this sense, and with the aim of seeking the best experience for our fans and supporters, a new tool, called AiFans, continues to be developed, which will allow a 360º description of the fan in order to better understand their interests and needs.
The digital transformation undertaken by the club has been reflected in the 2022-23 season in extraordinary data such as the growth in the Sevilla FC Database, which has reached 45% compared to the previous season. The greatest growth in this sense has been experienced outside our borders, with an increase of 224% in international registrations. Likewise, on Social Networks, Sevilla FC has consolidated its position as the fourth club in Spain in terms of followers, with well over 13.1 million followers among all its official profiles. In addition, the Club has made progress in its commitment to e-learning, a digital platform for internal training through which it makes available to all its employees the knowledge acquired in its different departments, with the aim of continuously developing its employees.
