Video analysis has become an essential tool for football professionals.

Former footballer Carlos Marchena spoke about how video analysis can help convince players about performance improvement. “The image leaves no room for doubt,” he stated. “Sound is also very important—observing how much time you spend talking during training sessions,” Marchena continued, referring this time to the work of coaches.

Reflecting on his past, Marchena recalled that video analysis was not commonly used in his early days as a player. “Video was not worked on before; there was no trust in it. Full matches were played without analysis. But video is a tool that helps a lot, especially when you come to understand it with maturity,” he added. Now, in his academy, he actively uses video to record matches, later analyzing and observing the behavior of both coaches and players.

José María Cruz followed up by addressing the accessibility of video analysis tools. “I see the process as very accessible, especially for amateur teams. Self-financing tools and content creation allow for cost-effective, creative, and innovative storage solutions.” Beyond that, he highlighted the importance of providing meaningful feedback. “It’s not just about sending a document; an in-depth analysis must be conducted. Educating players on the correct use of the tool and creating content to enhance performance is crucial,” he added.

To conclude, Javier Pichel emphasized the evolution of processes and how video analysis has become a fundamental method for improving player performance. He encouraged all teams to take advantage of technological advancements to enhance their performance, regardless of the club’s size, as these technologies are increasingly accessible.

Video analysis is no longer a tool of the future; it has firmly established itself in the present, where technology provides added value to football, significantly enhancing the performance of both players and coaches.