Sevilla FC incorporates BRAINSFIRST BV technology in player development and talent identification
The club will incorporate cognitive skills into the existing variables already considered for evaluating the next generation of professional and elite players
Sevilla FC has signed a two-and-a-half-year agreement with BrainsFirst BV to implement cognitive assessment technology in the development of its young footballers. This collaboration aims to enhance player performance and facilitate the identification of new talents.
With these technological tools, the club will incorporate cognitive skills analysis into the existing evaluation criteria for future professional and elite players, alongside physical, technical, tactical, and mental performance.
BrainsFirst BV, which collaborates with top-tier clubs such as Ajax, Real Sociedad, PSV, Bayer Leverkusen, Nottingham Forest, and Eintracht Frankfurt, provides a diagnostic platform based on neuroscience and gamification. Agustín López Páez, Director of the Youth Academy, highlights that this partnership will be key to training young footballers, as it represents an innovative tool in cognitive control within elite sports and will complement Sevilla FC’s modern and coordinated youth development approach.
A step forward in youth training and development
Antonio Gutiérrez López, Project Manager at Sevilla FC, emphasizes that this new technology will provide a deeper understanding of the players and their potential, making their development more effective. With objective and verifiable data, coaches will be able to make more informed decisions, aligning with the club’s data-driven strategy and strengthening its strategic plan. To achieve this, Sevilla FC will combine its own resources with the expertise of its new partner.
Jens Urlbauer, Business Development Director at BrainsFirst BV, explains the significance of this alliance with Sevilla FC: “We are delighted to collaborate with a club that has a clear vision for player identification and development, and that is integrating innovative tools to achieve even greater success. Sevilla FC aims to support its players in their transition to professional football, emphasizing the importance of data-driven insights in this process.”