Data as a key tool at the service of the game in modern football
Coaches, analysts, and former players agree on the importance of contextualizing and simplifying data to enhance performance
The round table “Data Analysis at the Service of the Game”, moderated by Sara Carmona (Head of Data at YouFirst) and David R. Sáez (CEO of Sports Data Campus), brought together diverse profiles such as José Ramón Sandoval, Miguel Ángel Ferreira (Sporting CP), and Ibai Gómez, aiming to provide a comprehensive perspective on the role of data in professional football.
The discussion explored different approaches and helped bridge the potential generational gap, showing that all roles within the game share a common language: performance-driven analysis.
From a coaching perspective, Sandoval emphasized that data should not dehumanize the player, highlighting a key idea: “data is a narrative.” For him, competing without data is no longer possible, but its true value lies in interpretation and context, ensuring that information is filtered to avoid player overload. He stressed the importance of adapting insights to both individual and team contexts, using data as support for decision-making and communication within the squad.
Meanwhile, Miguel Ángel Ferreira provided a more structural view of data usage within a club. He explained how data was first introduced in the scouting department, later evolving into a dedicated analysis unit capable of producing reports that deliver actionable insights for both players and the club. Today, data is also applied in areas such as load management, injury prevention, and physical performance monitoring, becoming an integral part of daily operations.
From a hybrid perspective, Ibai Gómez highlighted the importance of data in his transition from player to coach. His methodology relies heavily on both opponent and self-analysis, supported by a technical staff with specialized data roles. His playing experience also allows him to better understand the emotional context of the dressing room, promoting clear, accessible communication where data enhances rather than restricts player creativity.
Overall, the round table reinforced the idea that data is not an end in itself, but a tool that serves the game. Its real value lies in the ability of professionals to interpret, contextualize, and communicate it effectively, always respecting the essence of the player and the dynamics of football.