“EcoFit Proteinlab” the winning business idea of the III Hackathon UPOemprende
Six teams composed of students from Pablo de Olavide University worked to solve a challenge based on the circular economy within the food sector
The third edition of the competition, organized by the Vice-Rectorate of Institutional Relations and Foundations of Pablo de Olavide University, through the General Directorate of Employability and Entrepreneurship, and Andalucía Emprende, has involved 19 students, distributed across six multidisciplinary teams. Throughout the day, they worked to respond to the challenge posed by M2R Agrofarm, focusing on providing creative solutions based on the circular economy within the food sector.
‘EcoFit Proteinlab,’ a business idea based on producing meat from stem cells with high nutritional value, emerged as the winning concept. This initiative not only aims to offer a quality food product but also seeks to reduce production and distribution costs, decrease CO2 emissions associated with traditional livestock farming, and improve animal welfare.
The winning team had the privilege of being mentored by José Luis Fuentes from the CADE of Alcalá de Guadaira. The team comprised María Yórquez García, a bilingual student in Business Administration and Management; José Ramón Caballos Valle, a student of Biotechnology; and Miryam Amian Nuñez, a student of Finance and Accounting.
In addition to the mentors from Andalucía Emprende, who provided guidance and technical support throughout the day, participants also received assistance from expert ‘helpers.’ These ‘helpers’ came from collaborating entities such as Fusión Startups, the Innovation Center of Sevilla FC, and the UPO Entrepreneurship Club.