The technological commitment of Sevilla FC, a successful example showcased by LaLiga.

Sevilla FC, represented by Elías Zamora, the Director of the Data Department, held a meeting with international media at LaLiga headquarters in Madrid. A session that took place last weekend in which the club showcased its commitment to technological development and innovation. The strategy pursued by the organization has been pivotal in the sporting successes achieved during the 21st century and has been diversifying it into other areas of the football business.

With the title Sevilla FC: A Benchmark in Innovation and Data Area Development, LaLiga highlighted Sevilla FC’s performance as a success example in these fields, where it has become an international reference in the world of football. Elías Zamora explained the complexity of the football business model and how the acquisition and interpretation of objective data-based information can aid economic growth: “We aim, through technology, innovation, and Big Data, to extract valuable information to create new products and services that can generate economic income from various sources”.

The club’s already developed technological projects were brought to light and sparked the interest of all the media representatives present, hailing from three different continents. These are the cases of ‘AiFootball’, ‘AiScouting’, ‘AiRadar’ -to detect early talent in other leagues through technical and tactical parameters adapted to the philosophy of Sevilla FC -, ‘AiTicketing’ -that allows predicting attendance at upcoming matches based on their previous behavior -, ‘AiFans’ and ‘AiSponsoring’. Furthermore, ‘Transfer Tracker’, a project developed in collaboration with LaLiga Tech following an initial prototype conducted at Sevilla FC called ‘AiTracking’ and has been a worldwide success.

In this technology conference, Miguel Ángel Leal, Director of the Office of Technology and Innovation at LaLiga, and José Luis Quintero, Head of Customer Success at LaLiga Tech, also participated. Both of them discussed the technology they use in their fight against piracy, the evolution of Mediacoach, which helps minimize the risk of injury in football, the OTT LALIGA+, and the technological aspect of LaLiga Impulso, aimed at accelerating the development of clubs to increase their profits.