Sevilla FC’s Technological and Digitalization Commitment Presented at DES 2024 in Málaga

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Jara Cisneros and Elías Zamora, responsible for Digital & CRM and Data at Sevilla FC, respectively, presented the club’s success stories in both areas

This week, the 2024 edition of the Digital Enterprise Show (DES) was held in Málaga, a conference that covered various aspects related to digitalization, artificial intelligence, and the use of all kinds of technology in the daily operations of businesses. The event aimed to include the presence of different professionals from Sevilla FC, who explained how the club has become a national and international reference in all these areas.

In this context, the Head of the Data Department at Sevilla FC, Elías Zamora, presented in the main auditorium how the club, with the help of IBM, has developed the Scout Advisor tool, which has revolutionized the world of scouting through the application of generative artificial intelligence. Zamora also presented in another exclusive panel all the milestones that Sevilla FC has achieved in recent seasons through its commitment to technological development in all business areas.

Meanwhile, Jara Cisneros, Head of Digital & CRM at Sevilla FC, detailed how the DruID tool enables the actionability of user and consumer data, their identification, real-time traceability, and advanced segmentation.

With participants from over 50 countries, DES fosters an international exchange of knowledge that inspires and facilitates the sharing of extraordinary success stories, like that of Sevilla FC.

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