Sevilla FC’s successful participation in the WFS in Saudi Arabia
The club showcased in Jeddah its achievements in technological innovation and an attractive proposal to share its knowledge by training clubs and international federations
The Asian edition of the World Football Summit (WFS), held this week in Jeddah (Saudi Arabia), has allowed Sevilla FC to present its innovation proposal to clubs, federations, companies and other international organisations. One of the most important strategic pillars of the club, which seeks to increase its competitiveness at the highest level through technology. Sevilla FC offered itself to the world of football as a training and consultancy channel for entities seeking to make a qualitative leap in their growth, especially for clubs and federations in the MENA area.
Jesús Arroyo, assistant general manager of Sevilla FC, was in charge of presenting, under the name ‘A vision of the future through innovation’, this business plan, which has the Innovation Center as its cornerstone. Through it, the club shares its acquired knowledge and experience, which have made Sevilla FC an international benchmark, with third parties who want to train, whether players, coaches or directly with clubs and federations through a strategic alliance. After his presentation, the Sevillista manager held dozens of meetings and interviews with representatives of organisations interested in the proposal. The club has training offers for players through the ‘Soccer Academy’, the ‘Players Academy’ and an innovative project for a team made up of international players to compete in Spain at youth level. Also for coaches, with the ‘Sevilla FC Coaches Academy’, and managers, through various online master’s degrees thanks to synergies with different universities.
Also present at the WFS in Yeda was Elías Zamora, head of the Data Department, who took part in a round table to discuss the importance in a football club of an area that generates tools based on big data. So far, Sevilla FC has developed a series of its own tools to optimise all areas and business units of the club, with the success of Transfer Tracker in the showcase and with interesting new projects that will see the light of day in 2024.