Roberto López states that “The language that the coach understands is video. That is why this tool is so important, as all data is linked to video.”
In modern football, information means power, which translates into an advantage over others. In a sport where every detail matters, video analysis has become a fundamental tool for coaches. Roberto López states that “The language that the coach understands is video. That is why this tool is so important, as all data is linked to video.”
The customization of this tool for each club is key—it’s a competitive advantage. Sports analysis consultancies work directly with clubs to offer personalized dashboards tailored to each team’s specific needs. It is not just about transforming data into information but about providing real value to coaching staff.
Highly qualified professionals work alongside coaching teams, ensuring that the tools are fully functional and adapted to the coach’s needs. However, the use of artificial intelligence in data analysis requires caution. It is essential to apply sound judgment when evaluating AI-generated insights, as AI can also make mistakes. Therefore, it is crucial to have experts who can interpret the data correctly.
The football of the future will depend on how today’s tools are used. The key lies in combining human expertise with data analysis to optimize strategies and enhance team performance. Despite all technological advancements, football remains a sport of chaotic nature, where passion and uncertainty are an essential part of its magic.