The Sevilla FC´S commitment to Innovation, exposed at “Sportbiz” in Mexico.
Juan Esteban Gómez, Head of Digitalization and Continuous Improvement, explained the digital and technological transformation of the Club
On February 7th and 8th, Mexico City hosted the Latin American Sports Business Congress, one of the most important events in all of Latin America regarding the sports industry. Among the attendees was Sevilla FC, an international reference in technological innovation. Representing the club was Juan Esteban Gómez Llamas, Head of Digitalization and Continuous Improvement, who participated in a panel titled ‘Innovation and Digital Transformation: Reinventing the Rules of the Game.’
Throughout each season, Sevilla FC is often invited to prominent sports industry conferences, especially those related to innovation. One of the club’s strategic pillars lies precisely in its Innovation Center, a meeting point for all the technological initiatives of the club and a platform where a wide range of training related to this subject is offered.
For instance, Sevilla FC has recently launched a new course, the Master’s in Innovation and Technology for Sports Entities. This training is available not only to football professionals but to any individual in the technology or sports industry who wishes to delve into the transformation processes of sports entities based on innovation and technology.