Sevilla FC, third club in the world in terms of social media follower growth in the last year
According to a report by the specialised website Football Benchmark, since September 2022, only Inter Miami FC and Al-Nassr FC, after bringing in Messi and Cristiano Ronaldo, respectively, have achieved a higher growth percentage than the Nervion club.
The last 12 months have brought further recognition for Sevilla FC not only through titles, but also through brand image and international expansion. Before and after the UEFA Europa League trophy won for the seventh time in Budapest, Sevilla FC has completed a calendar year of steady growth in the number of followers. According to its report on The 20 best clubs in the world on social networks, the Football Benchmark website, which specialises in football and data, has highlighted the exponential growth of the club in the last 365 days: only Inter Miami and Al-Nassr FC, the teams of Lionel Messi and Cristiano Ronaldo, respectively, have grown more than Sevilla FC since September 2022.
In this way, the club consolidates its strategic internationalisation plan and increases its lead as the fourth Spanish club with the most followers: 15.6 million. The growth in followers in these 12 months has more than doubled the number of followers accumulated in September 2022, specifically to 101%: 7.8 million followers among all its official profiles. Figures that, once interpreted, lead to an even more enlightening analysis. This 101% growth has only been surpassed by the two aforementioned clubs, where the two most recognised stars of football in recent decades play. The American team has grown by 1,197% with the arrival of Messi, while Cristiano’s Al-Nassr FC has increased its followers by 487%.
A few months ago, Sevilla FC was the seventh fastest growing club on social networks in China, a strategic country of the first order not only for the club but for all the big clubs in Europe. The strategy of generating content adapted to each social network, to each country and always in line with the values and style of the Club, the commitment to digital transformation, the Strategic Internationalisation Plan and the epic that has always accompanied its sporting successes against the most powerful clubs have allowed it to generate empathy and international attachment reflected in some truly remarkable figures beyond our borders. In Spain, for several months now, only Real Madrid, FC Barcelona and Atletico Madrid have accumulated more fans around the world than Sevilla FC.