Sevilla FC showcases its technological muscle at the ‘Football Forum’ in Budapest

Budapest is not only the capital of Hungary but during this week it is also the capital of European football with the celebration of the UEFA Europa League final between Sevilla FC and AS Roma. The Club is present in the city of the Danube not only for its sporting merits, but also for being a reference in technological development in football. Not in vain, it was invited prior to the semi-finals for the ‘Football Forum Hungary 2023’, which was held at the Groupama Arena in Budapest on Tuesday and which dealt with all the current issues in professional football, serving as a meeting point for the exchange of information and knowledge.

Sevilla FC’s presence at the congress was by no means testimonial, but rather played a leading role with two presentations given by Juan Esteban Gómez Llamas, head of digitalisation in the Football R&D&I Department. In the first of these, he explained the Club’s commitment to innovation through its Innovation Center. Specifically, he focused on the use of data for player recruitment and talent development, with tools such as ‘AiFootball’, developed exclusively by Sevilla FC.

In addition, Juan Esteban Gómez participated in a second presentation, together with the delegate and head of business development of LaLiga in Hungary, Jesús Pizarro Bravo, focused on technological development in general. An aspect in which Sevilla FC has been an international reference for several years now. In addition to delving into the origin of this strategic commitment of the Entity, the presentation showed as an example the creation of ‘Transfer Tracker’. A tool devised by Sevilla FC, aimed at optimising economic income from training rights (FIFA’s solidarity mechanism) and which has been marketed internationally through LaLiga Tech. An unprecedented milestone at club level.