We now provide specific Portuguese-language content on Facebook and X for our international fans
Our international brand expansion continues to grow. After a record-breaking 2023, where we became the fourth most followed team in Spain in terms of social media followers, and reached the top 15 in Europe with 18 million total followers, we have begun 2024 by launching new accounts for our Portuguese-speaking fans on Facebook and X (formerly known as Twitter). We will provide specific content in Portuguese on these accounts, allowing fans to get even closer to the club with Brazil is among our most important countries for international fans, together with the Middle East, North Africa, China, India and Mexico.
Our President, José María del Nido Carrasco, announced during his inauguration our aims to grow the brand and continue our internationalisation strategy, with Brazil being a key focus. “Brazil is one of the countries that we have highlighted as having high strategic value for us. We want to connect directly and clearly with the Brazilian audience, with whom we feel very linked thanks to the extensive list of great Brazilian footballers we have historically had. Digital strategy is essential for this, with expansion through social media being one of the most important tools at our disposal. Sevilla FC is a global brand with a cumulative worldwide audience of hundreds of millions of people. We understand that our club’s growth must be consolidated with a greater presence in international markets and we want to continue the excellent results that we have been achieving,” he added.
Some of the recent content on the accounts focused on one of the most legendary Brazilian players in our history, Fernando Reges, who was recently given a guard of honour at the Ramón Sánchez-Pizjuán following his departure.