The Danish Olympic Committee participated in a working meeting on technology with Sevilla FC

Sevilla Football Club, through its Innovation Center, continues to promote the dissemination of its knowledge and its educational offerings on the use of technology applied to sports. In this regard, the club received a visit at the José Ramón Cisneros Palacios Sports City from various members of the Danish Olympic Committee for a training session on how the club applies its proprietary technological tools specifically in the sporting arena.

The Vice President of the Danish Olympic Committee, Frans Hammer, highly praised the experience and also highlighted the quality of the club’s facilities: “It has been an incredible experience to come here. First of all, the sports and training facilities, and of course, also all the effort they put into innovation and the way they work with an open-minded approach, inviting external people, not as a competitor in the football industry, but more like an Olympic Committee. It inspired us a lot to take some of the things they are working on to a different level in all sports, with the combination of using special data for performance and more.”

“We are quite impressed with what we’ve heard. Sevilla FC is ahead of many other clubs. And, it seems they are also approaching new technologies, developing their own tools, but even better, they are also collaborating with startups to grow. That’s why I think we could collaborate in the future, because, yes, Scandinavia has a lot of technological potential that could also be very beneficial,” added Niels Henrik, a member of the Danish Olympic Committee’s Innovation Lab.

The delegation was accompanied by the LALIGA delegate in Nordic countries, Juan Fuentes, who highlighted the prestige that Sevilla FC enjoys in this region: “There is a view that Sevilla FC is a great club. It’s a historic club. There is no other club that has won the Europa League seven times. So it is in the minds of all European football, not just in Scandinavia.”