Sevilla FC Innovation Center brings its data and analysis methodology to South Korea

Sevilla FC keeps exporting knowledge. Through the Sevilla FC Innovation Center, a club delegation travelled to South Korea to deliver the ‘K-League Academy: Data & Analysis’, a series of training sessions held at the headquarters of the Korea Football Association and aimed at coaches from K-League 1 and 2, as well as instructors from the federation’s coaching courses.

Over several sessions, Daniel del Valle, Jesús Olivera and Luis Muñoz explained how we work at Sevilla FC: performance analysis and opposition analysis, big data and scouting. A model of our own, built over many years, that today draws interest from leagues all over the world. The response was outstanding, with massive attendance from Korean coaches and the door left open for this training programme to continue in the seasons ahead.

Much more than a training course

The visit was also an opportunity to deepen our understanding of Korean football. Our delegation held working meetings with sporting directors and analysis departments from several K-League clubs, attended both professional and youth matches, and shared methodology with professionals from across the country’s football ecosystem. A genuine two-way exchange: we teach, but we also learn.

A growing relationship

This trip is no isolated event. It is the latest chapter in a relationship Sevilla FC has been building with Korean football for years. Our connection with South Korea goes back a long way. In July 2022, our first team chose the country for its pre-season tour, including a friendly against Tottenham Hotspur in Suwon that sold out all 44,000 tickets in a matter of minutes. That tour revealed the Korean public’s passion for Sevilla FC. Four years on, that first visit has grown into a stable relationship that now brings not only our football to Korea, but also our knowledge, through a range of initiatives:

In December 2023, more than 25 KFA coaches spent a week training at our facilities as part of the SFC Coaches Academy, experiencing our working methodology and technological development first-hand. In 2025, we sealed an international strategic alliance with Gangwon FC, a club seeking a qualitative leap by drawing on the experience and knowledge accumulated by Sevilla FC, and whose staff have already taken part in our Business Academy programme. In October 2025, we welcomed the general managers of the K-League clubs to Seville, where they learned about our working processes in youth development, fan engagement and international communications.

Training, consultancy and partnerships. Three channels through which Sevilla FC’s knowledge travels to South Korea and returns as new opportunities for the club. Because at Sevilla FC, we believe that innovating also means sharing what we know how to do.

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