Sevilla FC stands out at the LALIGA EXTRATIME event in China

Sevilla FC continues to expand its international presence and has played a prominent role in LALIGA Extratime in China, an event focused on the impact of new technologies in football. During this edition, Elías Zamora, the club’s data chief, presented Sevilla FC’s technological projects to various key players in the Chinese football industry and local media.

This event has once again highlighted the club’s strong commitment to technological innovation, integrating artificial intelligence and data analysis both in the sports field and across its different business areas.

Furthermore, Sevilla FC has taken the opportunity to showcase the progress of its expansion strategy in China, where it has established itself as the fourth most-followed Spanish team on social media, behind only Real Madrid, FC Barcelona, and Atlético de Madrid. The club continues its work at the Shenzhen football academy in collaboration with ISS and has secured three regional sponsors in China: 1717, Kubet, and GD Bet. Additionally, the partnership with Midea, a leading brand in the country, has strengthened, with Midea becoming the club’s main sponsor last November.