The Business Academy Program welcomes a delegation of clubs from Sweden

Innovation Center Innovation Center

The communications managers from Mjällby AIF and IK Sirius Fotboll learned about the operations of various business areas of Sevilla FC

The Sevilla FC Innovation Center continues to demonstrate its commitment to education in the football industry. During the first week of December, two Swedish clubs, Mjällby AIF and IK Sirius Fotboll, took part in a training session as part of the Business Academy program.

The communications managers from both clubs visited the José Ramón Cisneros Palacios Training Center, where they gained firsthand insight into the workings of Sevilla FC’s various business areas and the daily operations of its communications department. Their experience included observing external media interactions during training sessions and press conferences, as well as attending a press briefing by coach Xavier García Pimienta ahead of the match against Club Atlético Osasuna.

Participants in this Business Academy training expressed high satisfaction with the knowledge they gained about the club’s operations and took note of various methodologies to consider implementing in their own organizations.

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